What are people currently investing in? 3rd place: 'Crypto', 2nd place: 'Stocks', and what is 1st? Are Pokémon cards ranked higher than silver?
jaybe conducted an investment survey. The top asset held is investment trusts, followed by stocks in 2nd and crypto in 3rd, with results showing Pokémon cards ranking higher than silver.
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- 📰 Published: March 29, 2026 at 18:35

JinaCoin (https://jinacoin.ne.jp/), a cryptocurrency news media operated by jaybe Inc. (Headquarters: Takamatsu, Kagawa; CEO: Takayuki Mizusawa), has conducted an internet survey on investments targeting 800 residents of Japan aged 20 and older.
With investment options expanding to include stocks, investment trusts, cryptocurrencies, gold, Pokémon cards, and luxury watches, it is perhaps not widely known which of these people actually own.
This survey clarifies the reality of "which investment targets are actually held by the most people" and "which ones people want to start investing in the future."
Survey Overview

|
Survey Name |
Survey on Investments |
|---|---|
|
Survey Period |
March 23, 2026 (Mon) - March 25, 2026 (Wed) |
|
Survey Method |
Internet survey |
|
Survey Target |
Residents of Japan aged 20 and older |
|
Valid Responses |
800 people (377 men, 407 women, 16 others) |
|
Survey Organizer |
jaybe Inc. |