Viaggio Blu, a women's brand operated by Java Corporation (Chuo-ku, Kobe / Representative Director and President Shintaro Terano), will hold a Summer Fair from May 13th (Wednesday) to 24th (Sunday). Customers who purchase items totaling 55,000 yen (tax included) or more will receive a limited-edition original 'Chain Pouch Bag'.

**Summer Fair Held**

Viaggio Blu will hold a Summer Fair from March 13th (Wednesday) to 24th (Sunday).

**Novelty Information**

For this Summer Fair, we have prepared an original 'Chain Pouch Bag' featuring a delicate sailboat motif print hand-drawn at a Kyoto atelier. It will be presented as a limited-edition gift to customers who spend 55,000 yen (tax included) or more during the period.

**LOOK**

**Viaggio Blu 2026 Summer Collection**

- Marine Voyage -

The new collection, themed 'What will you travel on?', proposes styles incorporating boat journey print items drawn at a Kyoto atelier and airy sheer materials to enjoy summer. Textiles featuring classical sailboat and airplane motifs evoke the allure of a resort.

Bolero ¥28,600　Blouse ¥46,200　Skirt ¥59,400 Knit ¥31,900　Skirt ¥36,300

Cardigan ¥30,800　Skirt ¥36,300 Blouson ¥31,900　Blouse ¥24,200　Skirt ¥29,700

Cut and sewn ¥20,900　Pants ¥35,200 Blouse ¥36,300　Skirt ¥39,600

**About Viaggio Blu**

Viaggio Blu, meaning 'Blue Journey' in Italian, was founded in 1990 in Kobe, a port town with an exotic atmosphere, with the theme of travel. From the beginning, it has consistently focused on high-quality materials and designs like those of overseas luxury brands. In particular, its original print fabrics, created with Kyoto atelier painters, are as beautiful as paintings and are well-received every season. All pattern making for Viaggio Blu is handled by skilled exclusive pattern makers, pursuing 'beautiful silhouettes' that lead to an elegant posture while providing stress-free comfort.

OFFICIAL ONLINE STORE https://www.j-lounge.jp/pages/viaggio-blu

Instagram https://www.instagram.com/viaggioblu_

BRAND SITE https://java-corporation.co.jp/pages/viaggio-blu

**<Java Corporation>**

Operates Lautreamont / Droit Lautreamont / La.f... / Maysongrey / Viaggio Blu / Queens Court / Ketty / Vicky

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: 2026 Summer Collection / Marine Voyage