【Viaggio Blu】Announces 'Summer Fair' Proposing a New Style of Travel. Original Chain Pouch Bag as a Gift.

Viaggio Blu, a women's brand operated by Java Corporation (Chuo-ku, Kobe / Representative Director and President Shintaro Terano), will hold a Summer Fair from May 13th (Wednesday) to 24th (Sunday). Customers who purchase items totaling 55,000 yen (tax included) or more will receive a limited-edition original 'Chain Pouch Bag'. **Summer Fair Held** Viaggio Blu will hold a Summer Fair from March 13th (Wednesday) to 24th (Sunday). **Novelty Information** For this Summer Fair, we have prepared an original 'Chain Pouch Bag' featuring a delicate sailboat motif print hand-drawn at a Kyoto atelier. It will be presented as a limited-edition gift to customers who spend 55,000 yen (tax included) or more during the period. **LOOK** **Viaggio Blu 2026 Summer Collection** - Marine Voyage - The new collection, themed 'What will you travel on?', proposes styles incorporating boat journey print items drawn at a Kyoto atelier and airy sheer materials to enjoy summer. Textiles featuring classical sailboat and airplane motifs evoke the allure of a resort. Bolero ¥28,600　Blouse ¥46,200　Skirt ¥59,400 Knit ¥31,900　Skirt ¥36,300 Cardigan ¥30,800　Skirt ¥36,300 Blouson ¥31,900　Blouse ¥24,200　Skirt ¥29,700 Cut and sewn ¥20,900　Pants ¥35,200 Blouse ¥36,300　Skirt ¥39,600 **About Viaggio Blu** Viaggio Blu, meaning 'Blue Journey' in Italian, was founded in 1990 in Kobe, a port town with an exotic atmosphere, with the theme of travel. From the beginning, it has consistently focused on high-quality materials and designs like those of overseas luxury brands. In particular, its original print fabrics, created with Kyoto atelier painters, are as beautiful as paintings and are well-received every season. All pattern making for Viaggio Blu is handled by skilled exclusive pattern makers, pursuing 'beautiful silhouettes' that lead to an elegant posture while providing stress-free comfort. ■OFFICIAL ONLINE STORE 　https://www.j-lounge.jp/pages/viaggio-blu ■Instagram 　https://www.instagram.com/viaggioblu_ ■BRAND SITE 　https://java-corporation.co.jp/pages/viaggio-blu **** Operates Lautreamont / Droit Lautreamont / La.f... / Maysongrey / Viaggio Blu / Queens Court / Ketty / Vicky