Passport Fees to Be Reduced Starting July 1! The World Gets Closer This Summer — JATA Expands and Accelerates Its 'More Overseas!' Campaign

The Japan Association of Travel Agents (JATA; President: Hiroyuki Takahashi) announces the expansion and acceleration of its ongoing 'More Overseas!' campaign, aligning with the reduction of passport application fees effective July 1, 2026, and JATA's designated 'Travel Safety Day.' In collaboration with the Ministry of Foreign Affairs and the Japan Tourism Agency, JATA will promote outbound travel and raise awareness on travel safety through a unified public-private initiative.

As of 2025, Japan's passport ownership rate stands at 18.4%. With this initiative, JATA aims to recover the rate to 20% as soon as possible. Furthermore, to achieve the long-term goal of 20 million Japanese outbound travelers by 2030, JATA will deepen collaboration with member travel agencies, airlines, national tourism organizations, and airport operators to offer attractive travel packages and ensure travel safety through the 'TABI-REJI' registration system.

1. Campaign Name and Period

・Campaign Name: 'More Overseas!' Campaign

・Period: June 16, 2026 (Tuesday) to March 31, 2027 (Wednesday)

2. Background and Objectives of the Initiative

While inbound tourism is thriving in Japan, the number of Japanese traveling abroad remains at around 70% of 2019 levels. From the standpoint of international competitiveness, the declining number of Japanese with overseas travel experience is a growing concern. As of 2025, Japan's passport ownership rate is 18.4%, down from the previous level where approximately one in four Japanese held a passport.

To overcome this situation, JATA will leverage the July 1 passport fee reduction to aim for an early recovery of the ownership rate to 20%. At the same time, by ensuring traveler safety through 'TABI-REJI', JATA will lead Japan's tourism industry toward the revival and achievement of 20 million outbound travelers by 2030.

3. Expansion of the 'More Overseas!' Campaign (Full Launch from July 1)

Renewal of the 'More Overseas!' Dedicated Website: Launching June 16 (Tuesday) at 11:00 AM

　https://jata-motsutokaigai.com

① Introduction of travel agency campaigns and featured tour packages on the renewed website

・Over 100 tour packages will be featured

・In strong collaboration with the Japan Tourism Agency, the 'Japan-U.S. Tourism Exchange Promotion Campaign' will be highlighted (featuring over 30 U.S.-targeted tour packages)

② Cross-promotions with airlines and airport operators

・The dedicated website will comprehensively introduce exclusive campaigns from airlines and airport companies

・Joint promotional activities will be conducted with airport operators nationwide

③ Strong collaborations with national tourism organizations

・Collaborative campaigns with organizations such as the Korea Tourism Organization, including the 'More Overseas! × First Korea: Korea Travel Support Campaign', will be progressively expanded with other national tourism boards

4. Promoting Safe and Secure Travel: Strengthening 'TABI-REJI' Awareness and Registration

① Full integration with the passport fee reduction campaign

・A 100% guidance initiative will be implemented, promoting 'TABI-REJI' registration as an essential step in overseas travel preparation

② Simultaneous promotion of overseas travel insurance enrollment

・Alongside the Ministry of Foreign Affairs' safety information (TABI-REJI), JATA will also promote the importance of overseas travel insurance to prepare for emergencies, establishing a foundation for safe and secure travel

③ Collaboration with Shibuya Mirai Design's 'GO GLOBAL PROJECT'

・Close cooperation with the 'GO GLOBAL PROJECT' promoted by the General Incorporated Association Shibuya Mirai Design

・Joint production of youth-targeted educational videos that clearly explain the passport fee reduction, the importance of 'TABI-REJI' registration, and the benefits of overseas travel insurance