[Request] Submitted: Toward the Sustainable Development of Inbound Travel - Achieving the Goals of the 5th Tourism Nation Promotion Basic Plan

The Japan Association of Travel Agents (JATA; Chairman: Hiroyuki Takahashi) compiled a request titled "Toward the Sustainable Development of Inbound Travel: Achieving the Goals of the 5th Tourism Nation Promotion Basic Plan." Deputy Chairman of the Inbound Travel Promotion Committee Tsuneo Ishida (President and CEO of JTB Global Marketing & Travel Inc.), Chairman of the Inbound Policy Review Subcommittee Yasuhiko Iso (Advisor, Inbound Business Promotion Dept., Sales Supervisory Headquarters, Tobu Top Tours Co., Ltd.), and President Kuniharu Ebina visited Japan Tourism Agency Commissioner Shigeki Murata and submitted the request on Monday, April 13, 2026. In creating the request, the JATA Inbound Travel Promotion Committee extracted issues from the "Awareness Survey on Expanding the Acceptance of Inbound Tourists," regularly conducted among tourism-related businesses and organizations. To achieve the inbound-related goals set in the "5th Tourism Nation Promotion Basic Plan," the request emphasized the need for "implementing comprehensive public-private promotions to further promote regional tourist attraction" and "strengthening the training of tourism personnel responsible for improving the quality of tourism," as well as "strengthening international education for youth through the creation of international exchange opportunities." (From left: JTA Commissioner Murata, Deputy Chairman Ishida, Chairman Iso) The Japan Association of Travel Agents will not only work with its member travel agencies to promote inbound tourism but will also strive to play a part in realizing an advanced tourism nation that leads global tourism by expanding both inbound and outbound exchanges and stimulating domestic travel demand. [Request] Toward the Sustainable Development of Inbound Travel: Achieving the Goals of the 5th Tourism Nation Promotion Basic Plan d118203-33-3809a2f9b2c7b1ae08a384cd1a2eaec0.pdf [Request] Toward the Sustainable Development of Inbound Travel (Summary) d118203-33-60620a854c6fde67ea81cee4543f5569.pdf