New "Long-Term Membership Award" Established to Express Gratitude to Long-Standing Member Companies

JARO Long-Term Membership Award: Types for 10 to 50 Years

The Japan Advertising Review Organization (JARO) began distributing the "Long-Term Membership Award" in June 2026 to member companies that have been continuously affiliated for a certain period. This initiative aims to express gratitude to member companies that have participated in JARO's activities for many years as part of its efforts to protect the credibility and soundness of advertising through self-regulation.

Overview of the Long-Term Membership Award

The "Long-Term Membership Award" is granted to companies that have been continuously affiliated with JARO for 10 years or more, depending on the number of years of membership. It is offered in the following five categories:

10-Year Award (10-19 years)

20-Year Award (20-29 years)

30-Year Award (30-39 years)

40-Year Award (40-49 years)

50-Year Award (50 years or more)

As of the end of April 2026, the total number of eligible companies was 695, indicating that many companies have been working towards appropriate advertising practices for a long time.

Usage and Positioning

The membership award can be used in corporate public relations materials such as websites, company brochures, and business cards, serving as a testament to a company's commitment to self-regulation in its public relations activities.

However, this membership award does not constitute certification or quality assurance; it is purely an expression of gratitude for participation in JARO's activities over many years.

Background for the Launch of the Long-Term Membership Award

In recent years, with the advancement of digitalization, advertising methods have diversified, and consequently, the importance of ensuring appropriate advertising practices has further increased. In this environment, JARO aims to achieve advertising that is trusted by consumers as a self-regulatory body, and this system visualizes the collaborative journey with member companies that support these efforts.

Distribution and Public Announcement

This membership award was sent to eligible member companies in June 2026, and in the same month, an overview of the system and a list of eligible companies were published on the JARO website.

https://www.jaro.or.jp/about/gaiyou/einen.html

Future Outlook

JARO will continue to promote advertising self-regulation activities together with its member companies and strive to create an advertising environment that consumers can trust.

≪Reference≫ Number of Eligible Companies

Membership years are calculated as of the end of April each year.

Number of Eligible Companies (as of the end of April 2026) Percentage of Eligible Companies