Participated in the "16th Shibuya Omotesando WOMEN'S RUN"! Promoting the Appeal of Alaska Seafood through a "Real-Life Mystery-Solving Game"

The Alaska Seafood Marketing Institute (Headquarters: Juneau, Alaska, USA) exhibited a special booth at the "16th Shibuya Omotesando WOMEN'S RUN" (https://womensrun.jp/) held on Sunday, March 22, 2026. On the day of the event, the institute promoted the appeal of 100% natural and sustainable Alaska seafood to over 5,000 runners and visitors. At the venue, a real-life mystery-solving game titled "Secrets of Alaska Seafood" was held, and a collaboration kitchen car with the salad bowl specialty store "GREEN BROTHERS" was deployed. Furthermore, six PR runners wearing Alaska Seafood logo T-shirts completed the 10km race, adding excitement to the event. As a clear prize for the mystery-solving game, Maruzen's "Chee-kama" (cheese fish sausage) made from Alaska pollock was distributed. Through "Chee-kama," which allows for easy intake of quality protein, the usefulness of Alaska seafood as an ideal post-sport nutritional supplement was widely promoted.

The Alaska Seafood Marketing Institute will continue to propose delicious, nutritious, and environmentally friendly sustainable food options through sports and food events.

About Alaska Seafood

Seafood caught in Alaska is 100% natural and sustainable, supported by sustainable fisheries under strict resource management. Alaska seafood, nurtured in such an environment, is highly valued worldwide as a high-quality and nutritious ingredient. Among them, Alaska pollock is widely used as a raw material for surimi, and has long supported Japanese dining tables as familiar kneaded products like kamaboko, chikuwa, and crab sticks. It boasts characteristics such as "high protein," "low calorie," and "low fat." The quality protein contained in Alaska pollock helps muscle recovery from fatigue and supports building a strong body. Furthermore, continuous intake has been proven to "increase muscle mass" regardless of age, gender, or daily exercise level.

1,000 Participants Enthusiastically Experience the Charm of Alaska Seafood with a Real-Life Mystery-Solving Game!

The "real-life mystery-solving game," which has gained attention in recent years, appeared with an Alaska seafood theme. It attracted high interest as an experiential content where visitors could learn while actively playing. Set in the vast wilderness of Alaska's untouched seas, participants became "investigators" and challenged a mission to solve mysteries in cooperation with fish. Many participants expressed their delight, saying, "The difficulty was challenging, and the content was highly satisfying, allowing me to deepen my knowledge of Alaska seafood," and "Through the mystery game, I felt Alaska seafood closer than ever before."

Participants who successfully solved all the mysteries were presented with Maruzen's "Chee-kama," made primarily from high-protein, low-fat Alaska pollock. (https://mrz.co.jp/)

Collaboration Kitchen Car with GREEN BROTHERS

At the adjacent venue's kitchen car, a special collaboration with the popular salad bowl specialty store "GREEN BROTHERS" (https://g-brothers.jp/) was realized. At the venue, three limited-edition menus using Alaska pollock were sold, attracting many visitors looking for healthy meals to recover after exercise.

【Menu Items】

・Alaska Seafood "Crab Stick Fish Cake" Spring Dish 600 yen (tax included)

・Alaska Seafood "Fish Fry" Minestrone Soup 500 yen (tax included)

・Alaska Seafood "Fish Fry" Clam Chowder Soup 500 yen (tax included)

PR Runners Complete the Race! Official Character "Sustainabilly" Also Appears!

For this 10km race, a total of six Alaska Seafood PR runners, including running coach Yumiko Kinoshita, participated and successfully completed the race. Wearing matching original T-shirts designed with the institute's logo, the runners who ran through Shibuya and Omotesando in early spring joined the booth after the race. The official character "Sustainabilly" also appeared at the venue, engaging in photo opportunities and interactions with visitors, bringing lively excitement to the entire booth area.

PR runners who completed the race commented with satisfied expressions, "It felt really great to run through the symbolic scenery of Shibuya and Omotesando with so many other runners!" They also spoke enthusiastically about the appeal of Alaska seafood, saying, "Quality protein is essential for the body after exercise. Alaska pollock is a very strong ally that gently supports us runners. I want to continue enjoying running by incorporating delicious and earth-friendly Alaska seafood into my daily diet."

About Alaska Seafood Marketing Institute

The Alaska Seafood Marketing Institute (ASMI) is a public-private partnership between the State of Alaska and the Alaska seafood industry, established to promote economic development utilizing sustainable seafood resources. ASMI conducts various activities worldwide targeting general consumers and industry stakeholders with the aim of enhancing the value of Alaska seafood products. For more details, please visit our official website and social media.

Official Website: https://japanese.wildalaskaseafood.com/

Instagram: @alaskaseafoodjapan

Facebook: https://www.facebook.com/ASMIJapan/