Participating in the "16th Shibuya Omotesando WOMEN’S RUN"! Promoting the Appeal of Alaska Seafood Through a "Real Mystery-Solving Game"
The Alaska Seafood Marketing Institute participated in the "16th Shibuya Omotesando WOMEN’S RUN", setting up a special booth to promote the appeal of 100% natural and sustainable Alaska seafood to over 5,000 runners and visitors. They conducted a real mystery-solving game and operated a collaboration kitchen car, distributing "Chii-kama" made from Alaska pollock, ideal for post-sport nutrition.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 18:32 (481h 45m after Collected)
The Alaska Seafood Marketing Institute (headquarters: Juneau, Alaska, USA) exhibited a special booth at the "16th Shibuya Omotesando WOMEN’S RUN" (https://womensrun.jp/), held on Sunday, March 22, 2026. On the day, they promoted the appeal of 100% natural and sustainable Alaska seafood to over 5,000 runners and visitors. At the venue, they conducted a real mystery-solving game "Secrets of Alaska Seafood" and operated a collaboration kitchen car with the salad bowl specialty store "GREEN BROTHERS". Furthermore, six PR runners wearing Alaska Seafood logo T-shirts completed the 10km race, enlivening the event. As a reward for clearing the mystery game, Maruzen's "Chii-kama", made from Alaska pollock, was distributed. Through "Chii-kama", which allows easy intake of high-quality protein, the usefulness of Alaska seafood as optimal post-sport nutrition was widely promoted.
The Alaska Seafood Marketing Institute will continue to propose delicious, nutritious, and environmentally conscious sustainable food choices through sports and food events.
About Alaska Seafood
Seafood caught in Alaska is 100% natural and sustainable, supported by strict resource management and sustainable fishing. Alaska seafood, nurtured in such an environment, is highly valued worldwide as a high-quality and nutritious ingredient. Among them, Alaska pollock is widely used as a raw material for surimi, and has long supported Japanese dining tables as familiar processed fish paste products such as kamaboko, chikuwa, and crab sticks. It boasts characteristics of "high protein," "low calorie," and "low fat," and the high-quality protein contained in pollock helps muscle recovery and supports building a strong body. Furthermore, continuous intake has been proven to "increase muscle mass" regardless of age, gender, or daily exercise volume.
1,000 Participants Enthusiastic! Experiencing the Appeal of Alaska Seafood Through a Real Mystery-Solving Game
The "real mystery-solving game," which has been attracting attention in recent years, appeared with Alaska seafood as its theme. It garnered high interest as an experiential content where visitors could learn while actively playing. Set in the vast wilderness of Alaska's seas, participants became "investigators" and took on a mission to solve mysteries in cooperation with fish. Many participants expressed their delight, saying, "The difficulty was challenging, and the content was highly satisfying, deepening my knowledge of Alaska seafood," and "Through the mystery game, I felt closer to Alaska seafood than ever before."
Participants who successfully solved all the mysteries received high-protein, low-fat Alaska pollock products as a reward. Keywords: Alaska Seafood, Alaska, Shibuya Omotesando WOMEN'S RUN, Women's Run, Pollock, Processed fish paste, Runner, Protein