JSPO and Leifras Co., Ltd. Sign New Official Partnership Agreement Effective April 1, 2026
Key facts
- JSPO and Leifras Co., Ltd. Sign New Official Partnership Agreement Effective April 1, 2026
- JSPO (Japan Sports Association) has entered into an official partnership with Leifras Co., Ltd. to promote national sports and address social issues through sports-driven initiatives starting in April 2026.
- Source: PR Times
- Date: April 1, 2026
Direct answer
JSPO (Japan Sports Association) has entered into an official partnership with Leifras Co., Ltd. to promote national sports and address social issues through sports-driven initiatives starting in April 2026.
- Citation
- JSPO and Leifras Co., Ltd. Sign New Official Partnership Agreement Effective April 1, 2026 (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
JSPO (Japan Sports Association) has entered into an official partnership with Leifras Co., Ltd. to promote national sports and address social issues through sports-driven initiatives starting in April 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 03:02 (370h 14m after Collected)
JSPO (Japan Sports Association; Location: Shinjuku, Tokyo; Chairman: Toshiaki Endo), which works to create environments for 'doing,' 'watching,' and 'supporting' sports, has signed a new sponsorship agreement (Official Partner of the JSPO Sport Active Partner Program) with Leifras Co., Ltd. (Location: Shibuya, Tokyo; CEO: Kiyotaka Ito), effective April 1, 2026.
Going forward, Leifras Co., Ltd. will provide strong support and cooperation through collaboration aimed at solving social issues as an official partner of JSPO, which develops various programs including the National Sports Promotion Project.
[Organization Details]
- Organization Name: Leifras Co., Ltd.
- Representative: CEO Kiyotaka Ito
- Address: 20F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
- Website: https://www.leifras.co.jp/
- Sponsorship Category: CSR
For details on the JSPO Sponsorship System (SAP Program), please refer to the following:
https://www.japan-sports.or.jp/about/tabid150.html
About JSPO (Japan Sports Association)
JSPO was founded in July 1911 as the Japan Amateur Athletic Association with the goals of 'promoting national sports' and 'improving international competitive strength.' It was renamed to its current name on April 1, 2018.
JSPO develops a wide range of businesses to ensure everyone can spontaneously 'do,' 'watch,' and 'support' sports. These include organizing sports festivals covering all generations such as the National Sports Festival and Japan Sports Masters, creating places for sports like Junior Sports Clubs and Comprehensive Regional Sports Clubs, training sports instructors, and promoting sports based on the latest medical and scientific research. As a unified organization for sports in Japan, it collaborates with the government, over 60 sports organizations, and 47 prefectural sports associations.
Going forward, Leifras Co., Ltd. will provide strong support and cooperation through collaboration aimed at solving social issues as an official partner of JSPO, which develops various programs including the National Sports Promotion Project.
[Organization Details]
- Organization Name: Leifras Co., Ltd.
- Representative: CEO Kiyotaka Ito
- Address: 20F Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
- Website: https://www.leifras.co.jp/
- Sponsorship Category: CSR
For details on the JSPO Sponsorship System (SAP Program), please refer to the following:
https://www.japan-sports.or.jp/about/tabid150.html
About JSPO (Japan Sports Association)
JSPO was founded in July 1911 as the Japan Amateur Athletic Association with the goals of 'promoting national sports' and 'improving international competitive strength.' It was renamed to its current name on April 1, 2018.
JSPO develops a wide range of businesses to ensure everyone can spontaneously 'do,' 'watch,' and 'support' sports. These include organizing sports festivals covering all generations such as the National Sports Festival and Japan Sports Masters, creating places for sports like Junior Sports Clubs and Comprehensive Regional Sports Clubs, training sports instructors, and promoting sports based on the latest medical and scientific research. As a unified organization for sports in Japan, it collaborates with the government, over 60 sports organizations, and 47 prefectural sports associations.
FAQ
What is a JSPO Official Partner?
It is a sponsorship under the 'Sport Active Partner Program' where companies support JSPO's projects like the National Sports Festival to help solve social issues through sports.
What kind of company is Leifras Co., Ltd.?
One of Japan's largest sports education companies, specializing in sports school operations, school club coaching outsourcing, and regional sports promotion.
What are the specific benefits of this partnership?
JSPO gains private-sector operational expertise and funding, while Leifras gains public credibility to expand its business and collaborate on regional sports activation.