[A jelly drink with a 'churun' texture!] KFC introduces a new drink 'Chururyi' that is fun to look at and drink! 2 flavors available in limited quantities from April 8 (Wed)

Japan Kentucky Fried Chicken Co., Ltd. (President: Atsushi Najima, Headquarters: Yokohama City, Kanagawa Prefecture, hereinafter: KFC) will release two flavors of a new sensation jelly drink "Chururyi," featuring a fun "churun" (smooth and slurpy) texture, for a limited time starting Wednesday, April 8, 2026. With the desire to have customers use KFC more familiarly in various everyday scenes, KFC is working on expanding the lineup of side and drink menus in addition to chicken and burgers. The newly introduced "Chururyi" is a new series developed with the aim of creating new motivations for store visits during snack time. Targeting mainly the younger generation, we took on the challenge of a drink category that balances visual fun and interesting textures. By combining the familiar lemonade soda base at KFC with a "churun" crushed lemon jelly, we have achieved an unprecedentedly fun drinking experience while being fizzy and refreshing. ■ Fun to look at and drink! A new drink experience proposed by KFC "Chururyi" is a new sensation drink perfect for snack time, such as when you want to change your mood or satisfy a light hunger. With vivid coloring and a cute visual that makes you want to take pictures instinctively, we finished it as a cup that can be enjoyed visually as well. We put our desire for customers to drop by KFC more casually triggered by the drink. ■ A new sensation drinking experience created by the "churun" texture x fizzy and refreshing carbonation The crushed lemon jelly at the bottom layer features a unique elastic "churun" texture. By combining the refreshing carbonation of each flavor's lemonade soda with it, we deliver a new drink experience where you can enjoy not only the taste but also the texture. The jelly using lemon juice and lemon peel serves as a refreshing accent within the sweetness of each flavor, allowing you to enjoy it to the end without getting tired of it. ■ "Cuteness" and approachability in the naming The product name "Chururyi" was named with the intention of intuitively conveying the "churun" texture of the jelly. By writing it in Hiragana, we express the cuteness of the sound, ease of remembering, and approachability. It is a naming that makes you feel a sense of familiarity, making you want to instinctively pick it up. Developing a drink using jelly was our first challenge in about 14 years. Therefore, we proceeded with development while carefully verifying each process one by one, from the specification design of ingredients to the consideration of operations. What we struggled with the most was the adjustment of the syrup. While assessing the compatibility with the lemon jelly, we finely adjusted the balance of flavor, color, and specific gravity for each flavor. By repeating such trial and error, we created a new...