Japan DX Concludes Capital and Business Alliance Agreement with JCB

Japan DX Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Qingyang Chen, hereinafter "Japan DX"), which operates a comprehensive inbound platform service for foreign tourists visiting Japan, announces that it has concluded a business alliance agreement and implemented a third-party allotment of shares with JCB Co., Ltd. (Headquarters: Minato-ku, Tokyo, Chairman and CEO: Takayoshi Futae, hereinafter "JCB") in March 2026, aimed at improving convenience for inbound foreign tourists and jointly developing high-value-added services.

## - Background and Purpose
The number of inbound foreign tourists continues to increase continuously, and with a new record high expected in 2025, inbound demand is continuing its robust growth.

Furthermore, with the spread of cashless payments and the diversification of services, the payment market has entered a phase of evolution. Under these circumstances, payment operators are expected to create new value beyond traditional payment domains, including marketing and data utilization.

Against this backdrop, Japan DX and JCB have concluded a capital and business alliance agreement with the aim of creating new services originating from inbound foreign tourists. By fusing the strengths of the two companies—JCB, which has a base of approximately 175 million members domestically and internationally and a merchant network of approximately 71 million, and Japan DX, which develops various businesses utilizing big data and traffic through its advanced technology and system development capabilities—we will upgrade Japanese tourism to be more comfortable and provide highly convenient, stress-free travel experiences.

## - Future Outlook
The two companies will lead the revitalization of the inbound economy by integrating JCB's strong member base and merchant network with Japan DX's advanced technological development capabilities. Moving forward, through system integration and joint marketing, we will accelerate the promotion of service utilization for foreign tourists visiting Japan and the development of new high-value-added services.

In addition, by seamlessly connecting everything from search, store visits, and purchases to tax refunds, we aim to provide seamless experiential value that transcends the boundaries of payments and tourism, thereby contributing to the maximization of inbound consumption in Japan.

Simultaneously, through the enhancement of customer acquisition capabilities and marketing sophistication, we will contribute to expanding merchants' sales and improving customer lifetime value (LTV).

< JCB Co., Ltd. >
Established in 1961, JCB operates Japan's only international card brand. The company expands the network of merchants where JCB cards can be used and is also expanding JCB card issuance with domestic and international partner companies, primarily in Asia. Furthermore, aiming to realize a comprehensive payment service company, it develops various businesses that meet the expectations of customers and partner companies. It is utilized by over 170 million members domestically and internationally. (As of the end of September 2025)

[Company Overview]
Chairman and CEO: Takayoshi Futae
Established: January 1961
Address: Aoyama Rise Square, 5-1-22 Minami-Aoyama, Minato-ku, Tokyo
URL: https://www.global.jcb/ja/

< Japan