'Spread the Joy' — kate spade new york Launches New Social Activation to Chain Joy

kate spade new york is launching "Spread the Joy," a new initiative to spread the brand's core value of "Joy" to contemporary communities. For over 30 years, kate spade new york has delivered the value of cherishing small Joys that fill everyday life, adding sparkle to our lives. These are not grand events, but rather a collection of small joys scattered throughout the day, such as casual moments with friends or moments of being true to oneself. With "Spread the Joy," we will shine a light on small yet meaningful moments in everyday life, expressing how Joy is passed from one person to the next, and develop video content that spreads positive feelings throughout daily life. We will create storytelling videos that start with the kate spade new york bag "KSDuo," sharing "Joy" from each person's perspective and spreading through empathy. The KSDuo is a symbolic and highly versatile design that can be freely transformed to suit different styles and occasions, such as a crossbody, shoulder bag, or clutch. Its freedom and flexible adaptability not only accompany various daily scenes but also resonate with the way individuals express their "Joy" naturally. In the videos, characters share their personal "Joy" and pass on their feelings to the next person. Through the question, "What is Joy to you?", we will illuminate the Joy within each viewer, expanding the circle of empathy. This "sharing" format depicts Joy not as a personal emotion, but as something shared and resonant among people, relationships, and communities. This content will be produced in collaboration with individuals who embody and deliver Joy, aligning with the brand's spirit. By distributing it through each participant's YouTube and other social media accounts, we aim to create a more organic and community-driven reach and engagement. This project also aligns with the values of Japan's Gen Z, who value empathy and connection. It reflects a modern way of self-expression where individuals share their authentic selves within a comfortable distance, without exaggeration, and find Joy in their relationships with others. "Spread the Joy" redefines and expands the spirit that kate spade new york has long cherished within the current culture. By embodying these brand values, we aim to evoke the Joy that colors life and naturally spread it within the community. A small Joy from one person connects to the next. Through such positive chains, the brand naturally lives within the community as a connector of people. From left: KSDuo Wavy Suede Crossbody Bag ¥57,200, KSDuo Crossbody Bag Light Cantaloupe ¥52,800, KSDuo Woven Crossbody Bag Heirloom Tomato ¥69,300, KSDuo Suede Crossbody Bag Dark English Sea ¥62,700, KSDuo Woven Crossbody Bag Black ¥69,300, all prices include tax. Size: 22cm x 27cm x 7cm The KSDuo is kate spade's most versatile design ever, capable of being worn in four ways: crossbody, shoulder bag, belt bag, and clutch. The detachable and adjustable strap allows for free styling according to lifestyle and mood. Depending on the occasion, adjusting the strap to a longer length creates an active crossbody style. Worn around the waist, it becomes a casual belt bag with a pouch. It can also be worn over the shoulder for a smart impression. Removing the strap allows it to be used as a clutch for formal occasions, enabling a wide range of styles for both on and off duty with a single bag. Despite its compact size, it offers ample storage, making it a reliable companion for all occasions. Brand Name: kate spade new YORK Inquiries: kate spade Customer Service Tel: 050 5578 9152 https://www.katespade.jp #katespadejapan #ケイトスペードニューヨーク #katespadeny kate spade new YORK: Launched in 1993 with six iconic handbags, kate spade new york has always been colorful, inventive, and optimistic. Today, it has grown into a global brand offering items that add a special touch to everyday life, including handbags, apparel, jewelry, shoes, gifts, and home decor. We always support a community of women worldwide who live a "perfectly imperfect lifestyle" with an original perspective. kate spade new york is a brand of Tapestry, Inc. https://www.katespade.jp Keywords: