Coach Pop-Up Store at Isetan Shinjuku Main Building The Stage Opens from Wednesday, April 8

Coach will hold a pop-up store to commemorate the 10th anniversary of its brand mascot character, the dinosaur "Rexy", from Wednesday, April 8 to Tuesday, April 14 at The Stage on the 1st floor of the Isetan Shinjuku Main Building.

Debuting in the 2016 Spring collection, Rexy has become beloved by many for her fearless yet adorable appearance, growing into the iconic mascot representing Coach. The daring, free-spirited, and highly expressive character has fascinated fans with a variety of looks season after season, from skeleton-style fossil motifs to dynamic and commanding silhouettes.

From the special capsule collection designed to commemorate Rexy's 10th anniversary, exclusive items designed specifically for this pop-up store will be available. The special lineup features items you can only find here, including Coach's iconic "Tabby" bag updated with a Rexy charm, and sticker-print items inspired by the Spring collection.

This pop-up store will feature a special space that expresses Rexy's spirit of surprise and playfulness. A giant Rexy plush installation with an overwhelming presence will make an appearance, creating memorable special moments. Additionally, at the co-creation table, visitors can enjoy interactive content where they can customize Polaroids taken at the venue with original stickers to create a unique finish of their own.

Tabby Shoulder Bag 26 Rexy Charms (H14 x W26 x D7cm) 187,000 yen each Rexy Collectible Shearling 66,000 yen Buddy Dinosaur Bag Charm Shearling (Prices cut off in original text)