Strategic Business Alliance Agreement Concluded with deSter Hong Kong
JALUX and deSter Hong Kong signed a strategic business alliance to expand sales and create new business in eco-friendly in-flight and hospitality materials. JALUX acquires exclusive sales rights in Japan.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 06:21 (426h 50m after Collected)
deSter Hong Kong Limited (Location: Kowloon, Hong Kong; President & Managing Director: Stef Van de Perre; hereinafter 'deSter') and JALUX Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Toshiaki Kasai; hereinafter 'JALUX') have concluded a strategic business alliance agreement aimed at creating new businesses and expanding operations in in-flight supplies and related materials for the food and beverage and hotel industries promoted by both companies.
Through this alliance, JALUX will leverage deSter's strong global network to strongly promote the overseas expansion of environmentally friendly materials such as bioplastics and related products, and accelerate the joint development of new products utilizing deSter's advanced manufacturing infrastructure. As part of this alliance, JALUX has acquired exclusive sales rights for deSter products in the Japanese market and will strengthen its sales system in Japan.
In addition, deSter will accelerate its business expansion in the Japanese market by leveraging JALUX's broad customer base and sales network in Japan, including the aviation, airport, and food service industries, and will promote brand awareness and market penetration by rolling out products that combine its high design and quality.
By combining the strengths of both companies and building a new value chain that integrates 'Materials x Products x Sales Channels', we will contribute to solving environmental issues in a wide range of fields, including the aviation industry, and achieve sustainable business growth in both the Japanese and global markets.
About deSter Hong Kong Limited:
A member of gategroup, this company is a leading company creating innovative and sustainable food containers and serviceware for the aviation, hospitality, and food service industries. It fuses 75 years of manufacturing expertise with the latest production technology and new material development capabilities. With its own factories in Belgium, Spain, the US, and Thailand, and sales offices worldwide, it has a global operational structure.
In particular, its specialized design team 'deStudio' is highly regarded for its customization capabilities, excelling at creating products that maximize clients' brand power. Furthermore, it promotes the development of sustainable products looking towards the next generation, such as the elimination of plastics, reuse, and the utilization of biodegradable materials. Its high environmental awareness and technical capabilities are highly evaluated both inside and outside the industry.
Through this alliance, JALUX will leverage deSter's strong global network to strongly promote the overseas expansion of environmentally friendly materials such as bioplastics and related products, and accelerate the joint development of new products utilizing deSter's advanced manufacturing infrastructure. As part of this alliance, JALUX has acquired exclusive sales rights for deSter products in the Japanese market and will strengthen its sales system in Japan.
In addition, deSter will accelerate its business expansion in the Japanese market by leveraging JALUX's broad customer base and sales network in Japan, including the aviation, airport, and food service industries, and will promote brand awareness and market penetration by rolling out products that combine its high design and quality.
By combining the strengths of both companies and building a new value chain that integrates 'Materials x Products x Sales Channels', we will contribute to solving environmental issues in a wide range of fields, including the aviation industry, and achieve sustainable business growth in both the Japanese and global markets.
About deSter Hong Kong Limited:
A member of gategroup, this company is a leading company creating innovative and sustainable food containers and serviceware for the aviation, hospitality, and food service industries. It fuses 75 years of manufacturing expertise with the latest production technology and new material development capabilities. With its own factories in Belgium, Spain, the US, and Thailand, and sales offices worldwide, it has a global operational structure.
In particular, its specialized design team 'deStudio' is highly regarded for its customization capabilities, excelling at creating products that maximize clients' brand power. Furthermore, it promotes the development of sustainable products looking towards the next generation, such as the elimination of plastics, reuse, and the utilization of biodegradable materials. Its high environmental awareness and technical capabilities are highly evaluated both inside and outside the industry.