(Joint Release) Marriott Bonvoy and JAL Announce Strategic Partnership to Enhance Travel Experiences

July 14, 2026

Marriott International

Japan Airlines Co., Ltd.

Marriott International (Headquarters: Bethesda, Maryland, USA; President and CEO: Anthony Capuano; hereinafter "Marriott") and Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Mitsuko Tottori; hereinafter "JAL") are significantly expanding their partnership to offer members exclusive benefits through new reciprocal status match opportunities for both flights and hotel stays.

This collaboration marks Marriott's first comprehensive partnership with a Japanese airline through its award-winning travel membership program, "Marriott Bonvoy," and JAL's first strategic alliance with a global hotel group.

A New Chapter in Travel Loyalty Partnerships

This partnership takes the existing cooperation between Marriott and JAL to the next level. Through new initiatives such as "mutual status matching," the companies will deliver seamless and comfortable travel experiences from flights to hotel stays.

Members enrolled in both Marriott Bonvoy and JAL Mileage Bank (hereinafter "JMB") will not only be able to enjoy benefits from both programs simultaneously but also achieve higher membership tiers more efficiently, enriching travelers' journeys beyond what was previously possible.

[Benefits for Marriott Bonvoy Members]

Marriott Bonvoy members will earn JAL FLY ON Points simply by linking their accounts. The number of FLY ON Points awarded will vary based on Elite membership status, with higher-tier members receiving more points.

Additionally, Titanium Elite and Ambassador Elite members will automatically receive JAL Crystal membership or higher, based on their existing FLY ON Point balance.

[Benefits for JAL Mileage Bank (JMB) Members]

JMB members will gain seamless access to Marriott Bonvoy’s loyalty program, enabling enriched travel experiences through status matching and accelerated pathways to elite status. This partnership grants access to over 10,000 Marriott Bonvoy participating hotels and resorts worldwide, along with elite-only benefits such as room upgrades and late checkouts. Furthermore, JMB Sapphire members and above will automatically receive corresponding Marriott Bonvoy elite status.

Comment from John Toomey, Chief Commercial Officer, Marriott International, Asia Pacific (excluding Greater China)

"This groundbreaking partnership with JAL further advances Marriott’s 'Hyper-Local Strategy.' By collaborating with leading companies in each market, we aim to deliver unprecedented value to our members. Linking Marriott Bonvoy with the JAL mileage program enables members to enjoy greater recognition, richer benefits, and faster access to these rewards.

We will also continue to provide new opportunities that elevate the overall travel experience."

Comment from Shingo Nishida, Executive Officer and General Manager of Mileage & Lifestyle Business Division, Japan Airlines

"This partnership represents a significant step forward in enhancing benefits and engagement for our valued customers. By partnering with Marriott Bonvoy, we extend JAL’s value beyond air travel to include premium accommodation experiences, offering our members richer travel experiences and new opportunities to achieve higher membership status in both programs more quickly."

About Marriott Bonvoy

Marriott Bonvoy is Marriott International’s award-winning travel program and marketplace, delivering extraordinary and memorable experiences to members around the world. With over 30 distinctive and unparalleled brand portfolios, Marriott Bonvoy offers acclaimed hospitality at the world’s most iconic destinations. Members can earn points through stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday spending with co-branded credit cards. Points can be redeemed for future stays, unique experiences such as Marriott Bonvoy Moments, and premium products available through Marriott Bonvoy Boutiques via partner platforms. The Marriott Bonvoy mobile app offers advanced personalization and contactless experiences for a seamless and relaxing journey. For more information and to join Marriott Bonvoy for free, visit https://www.marriott.com/en/loyalty.mi. To download the Marriott Bonvoy app, visit https://mobile-app.marriott.com/en-us. Follow us on Facebook, X, Instagram, and TikTok for the latest updates.

About Japan Airlines

Founded in 1951 and a member of the oneworld® Alliance, Japan Airlines (JAL) operates a fleet of 234 aircraft as of March 2026, offering a network to 413 airports in 71 countries worldwide in cooperation with partner airlines (*).

Recognized as a "5-Star Airline" by Skytrax and "World Class" by APEX, a North American nonprofit airline association, JAL is among the world’s top-tier airline groups. Committed to safety as its foundation, JAL is advancing toward the realization of "JAL Vision 2035." Under the brand slogan "Soaring Together," JAL aims to be an airline group that delivers authentic experiences that delight the senses, empowers new beginnings, and enriches lives in every aspect of daily living.

For more details, please visit https://www.jal.com/en/

(*) Network includes group airlines.

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