Travel Diary 'Yasashii Tabikatsu Note' to Promote Brain Health Through Travel to Be Released on July 1

July 1, 2026

Nishinippon Shimbun Co., Ltd.

Japan Airlines Co., Ltd.

Nishinippon Shimbun Co., Ltd. (Headquarters: Fukuoka City, President: Daisuke Tagawa) and Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Mitsuko Tottori, hereinafter "JAL") have jointly produced a travel diary, "Yasashii Tabikatsu Note," designed to promote brain activation (noukatsu) through travel. It will be released on July 1, 2026, as part of the "JAL Furusato Project" (*1).

With the extension of average life expectancy, we are said to have entered an "era of 100-year lifespans." In recent years, along with the growing interest in "well-being" – living a long life healthily and true to oneself – "noukatsu" (brain activities) to prevent cognitive decline has also gained popularity.

This product focuses on the preventive effects of travel on cognitive decline (*2). It is designed to encourage brain activity through the entire process of travel, from planning before the trip, recording during the trip, to reflecting on episodes after the trip.

Furthermore, it is structured to be enjoyable and habitual, including one-point advice and regional columns based on the knowledge of "JAL Furusato Ambassadors" (*3) residing in various parts of Japan.

In addition, during the production process, we conducted interviews with people living with dementia and their caregivers, with the cooperation of the Fukuoka City Dementia Friendly Center, and reflected their voices in the product. By aiming for a design that is gentle for people with dementia, we are pursuing a design that is easy for everyone to use.

Nishinippon Shimbun has been developing the "Noukatsu Shimbun Project" (*4) since 2021, aiming to realize the well-being of seniors, and has been working on promoting noukatsu and developing health-related products for seniors.

JAL aims to realize a "society where travel is not abandoned" and improve a fulfilling society and well-being through movement, by producing the "Fly Again Project" (*5) and "Beyond Guide" (*6).

The joint production of this product began when the future vision of "healthy living for seniors" and "travel that no one gives up on," a project hosted by Fukuoka City looking ahead to the era of 100-year lifespans, deeply resonated with each other at "Fukuoka 100 Lab Meetup!" (*7).

Through this initiative, we aim to contribute not only to health promotion and social participation through travel, but also to the extension of healthy life expectancy and the creation of relationships and connections with local communities. We will continue to contribute to the realization of a sustainable society where everyone can enjoy travel healthily and to the improvement of well-being in local communities.

Ambassador Column: Page for Recalling Memories

Features of This Product

1 JAL Furusato Ambassador Columns Included

In addition to one-point advice for comfortable travel, the country is divided into four regions, and "JAL Furusato Ambassadors" pick up and introduce recommended spots, gourmet foods, and souvenirs. It is packed with real information that only cabin attendants living in the area would know.

2 Easy-to-Continue Format with Question-Based Entry Fields

Simply answer the questions to complete your travel record, solving concerns such as difficulty in writing or maintaining the habit. The format is easy to continue even for those who are not good at keeping records.

3 Content Focused on Recalling Memories through Episode Recording

We focused on content that allows you to write down episodes and your emotions at the time, so that you can vividly recall the scenes of your trip each time you read it. It supports recalling irreplaceable travel memories and gently encourages you to live a fulfilling life.

"Yasashii Tabikatsu Note" Product Overview

● Product Specifications/Size: A5 (W148.5 x H210mm, with cover), Number of Pages: 78 pages (for 6 trips)

● Product Price: 2,380 yen (tax included, shipping not included)

● Sales Locations: EC sites such as Amazon and Nishinippon Shimbun Select Mall, or by phone order (092-558-8127: Weekdays 10:00-17:00)

● Product Introduction URL: https://noukatsu-shimbun.jp/2026/06/30/32377/

(*1) A project by the JAL Group that aims to revitalize local communities and economies by promoting various initiatives that respond to the diversifying needs of regions.

(*2) Tsuji, Daishi et al. | Types and Number of Hobbies in the Elderly and Dementia Onset: JAGES 6-Year Longitudinal Study

(*3) Cabin attendants who wish to work to revitalize their regions. They move to their hometowns or regions they have ties to and utilize their cultivated knowledge to engage in activities such as creating content utilizing local resources and product development to solve regional issues.

(*4) A project started by Nishinippon Shimbun in 2021, aiming to realize the well-being of seniors. Brain training problems are published in the morning edition and on the website, and are also provided to approximately 20 local newspapers. It has been working on promoting noukatsu and developing health-related products for seniors, and received the Newspaper Management Award in 2024.

(*5) "Fly Again Project" URL: https://www.youtube.com/watch?v=lvkuRn1vhT0

(*6) Press release dated May 30, 2025 | Production of the handbook "Beyond Guide" for those who feel anxious about travel

https://press.jal.co.jp/ja/release/202505/008843.html

(*7) A co-creation platform for promoting "Fukuoka 100" throughout Fukuoka, involving industry, academia, government, and citizens, aiming for a society where everyone can be active in mind and body and true to themselves, looking ahead to the era of 100-year lifespans.