JAL Launches 'Motto! Overseas' Campaign in Response to Passport Fee Reduction

June 29, 2026

JAL Group is actively promoting inbound and outbound travel between Japan and overseas countries as part of its initiative to expand "connections through mobility," not only within Japan but also internationally.

While inbound tourist numbers have recently reached record highs, the number of Japanese traveling abroad has yet to recover to pre-pandemic levels. Additionally, Japan's passport ownership rate remains low at 18.4% (*1), and there are growing concerns about younger generations becoming increasingly disengaged from overseas travel. To foster globally minded human resources with international perspectives, it is essential to encourage more Japanese citizens to travel abroad.

In response to this situation, the Ministry of Foreign Affairs has decided to lower passport application fees effective July 1, 2026. As Japan's leading airline, JAL Group will support this initiative by launching three collaborative measures under the "Motto! Overseas" campaign (*2), working together with public and private sectors to support Japanese outbound travel during the summer of 2026.

Three Collaborative Initiatives of "Motto! Overseas"

(1) Launch of Special Website "Motto! Overseas"

Aligned with JATA's "Motto! Overseas" campaign (*2), a dedicated website will be launched to comprehensively support customers' overseas travel plans. The site will feature information on campaigns offering mileage giveaways, international flight sales, tour packages, and more.

URL: https://www.jal.co.jp/jp/ja/inter/recommend/motto-kaigai/

(2) Mileage Giveaway Campaign: Up to 150,000 Miles for Lucky Winners

JMB members (Japan region) who enter via the campaign website will have a chance to win up to 150,000 miles. A total of 66 winners will be selected by lottery. For details, please visit the official website.

(3) Child Fare Discount: "Kids 55 Guam Fare"

On October 1, 2025, JAL will celebrate the 55th anniversary of its Guam route. To commemorate this milestone, child fares will be discounted by 55% (*3).

Sales Period: July 1 (Wed), 2026 – August 31 (Mon), 2026

Travel Period: July 1 (Wed), 2026 – December 24 (Thu), 2026

*Including the date travel begins

Eligible Cabins: Business Class, Economy Class

JAL's Ongoing Initiatives Supporting Overseas Travel

1. Sports-Themed Tour Development

To support customers' passions and interests such as sports viewing, JAL actively develops travel packages that include event tickets and operates special charter flights aligned with major tournaments.

"JAL MLBTM Viewing Tour 2026" Details

URL: https://www.jal.co.jp/jp/ja/intltour/ame/mlb/

2. Collaboration with Government Agencies

JAL has established close partnerships with government agencies worldwide, disseminating up-to-date local information and conducting joint promotional campaigns. Through collaboration with national tourism boards and local businesses, JAL runs destination anniversary campaigns and offers exclusive benefits for passengers traveling on JAL flights.

Additionally, JAL has signed a partnership agreement with the Japan-America Society of Hawaii (*4) and serves as the Japanese secretariat supporting the "Hawaii-Japan Sister States and Sister Cities Summit." In the future, JAL aims to expand this municipal exchange expertise to other countries and regions.

(*1) As of 2025. Source: Ministry of Foreign Affairs Passport Statistics.

(*2) An outbound travel promotion campaign led by JATA, supported collaboratively by JATA member companies and domestic and international partner organizations.

(*3) Applies to children aged 2 to 11 years old on the date travel begins. Fuel surcharges and taxes are not included in the discount.

(*4) Press Release dated December 18, 2025 | Strengthening Japan-Hawaii Ties to Boost Outbound Travel Demand

https://press.jal.co.jp/ja/release/202512/009190.html

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