(Joint Release) JAL and Premium Water Launch New Service 'JAL Water'

June 19, 2026

Premium Water Co., Ltd.

Japan Airlines Co., Ltd.

Premium Water Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Akinori Kanemoto; hereinafter "Premium Water") and Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Mitiko Tottori; hereinafter "JAL") will jointly launch 'JAL Water,' a water server service that allows JAL Mileage Bank members (hereinafter "JMB members") to earn JAL miles, starting Wednesday, July 1, 2026. This new service offers unique benefits from JAL, enabling members to accumulate miles and Life Status points through monthly water server usage.

About Premium Water

Premium Water provides a service that rents or sells water servers and delivers drinking water directly to customers' homes on a regular subscription basis. It eliminates the need to carry heavy water bottles from stores or boil water, allowing users to enjoy delicious "raw natural water" anytime.

Premium Water's "raw natural water" undergoes a "non-heated process," preserving dissolved oxygen—a key indicator of water quality and taste—ensuring customers can enjoy the smooth, naturally pleasant mouthfeel of genuine natural water. With a shelf life of approximately six months from production (unopened), this water is also suitable for rolling stock storage, enabling consumption while maintaining emergency preparedness.

1. Benefits

JAL Water offers attractive, JAL-exclusive benefits to subscribers:

① Earn miles based on contract terms

New subscribers can earn up to 14,000 miles, and up to 300 miles per month through continued usage.

② Earn Life Status Points

Subscribers earn 1 Life Status Point every month, regardless of the server model they contract.

2. JAL Water Service Options

JAL Water offers both purified and natural water server types, allowing customers to choose based on their home space and water usage preferences, aligning with individual lifestyles.

Note: Monthly mileage for natural water server users will not be accumulated in months when no water delivery is received. Note: Pricing for the natural water server is based on ordering one set (2 bottles of 12L) per month. Note: For the AURA Water Server, the price includes water (¥4,190) and a monthly server rental fee (¥220).

3. Service Launch Date

Applications will open at 10:00 AM on Wednesday, July 1, 2026.

4. Service Launch Campaign

As a commemorative campaign for the launch of JAL Water, new subscribers who complete server installation by August 31, 2026, will receive an additional 2,000 miles on top of the standard sign-up mileage, during the campaign period ending August 31, 2026.

Campaign Period: July 1, 2026 (Wednesday) to August 31, 2026 (Monday), 23:59

Eligibility: Customers who apply for JAL Water during the campaign period and complete server installation by the end of August.

For application details and campaign information, please visit the official website.

Note: The website is scheduled to go live on July 1 (Wednesday).

JAL will continue to precisely meet individual customer needs, making it easier to earn miles in daily life and delivering exceptional, once-in-a-lifetime experiences. Together with our customers, we aim to create an enriching, joyful society and future. We will continue to develop new values that enhance lifestyles, helping 'JAL Mile Life' become a meaningful part of our customers' lives.

Premium Water will continue to deliver the joy of 'living with water' to households across Japan through delicious, carefully selected natural water and water servers tailored to customer lifestyles, providing peace of mind knowing there is always water at home, even in emergencies. We remain committed to offering new services and values that make everyday life more comfortable and fulfilling.

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