(Joint Release) JAL and LifeNet Life Insurance Conclude Capital and Business Alliance Agreement
Japan Airlines (JAL) and LifeNet Life Insurance Co., Ltd. today announced the conclusion of a capital and business alliance agreement. JAL plans to acquire 18.32% of LifeNet Life Insurance shares, aiming to expand the 'safety and security' value cultivated in its aviation business into non-aviation domains and enter the life insurance business.
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- 📰 Published: May 1, 2026 at 00:10
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April 30, 2026
Japan Airlines Co., Ltd.
LifeNet Life Insurance Co., Ltd.
Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Mitsuko Tottori; hereinafter “JAL”) and LifeNet Life Insurance Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Junpei Yokozawa; hereinafter “LifeNet Life Insurance”) today concluded a capital and business alliance agreement (hereinafter “this Alliance”).
To implement this Alliance, JAL today signed a share transfer agreement with au Financial Holdings Corporation (Headquarters: Minato-ku, Tokyo; President: Takashi Ishizuki; hereinafter “auFH”), a major shareholder of LifeNet Life Insurance. Subject to approvals from relevant authorities, JAL plans to acquire all 14,726,100 shares (18.32% ownership) of LifeNet Life Insurance held by auFH by late June 2026.
## Background and Overview of this Alliance
Under the “JAL Group Management Vision 2035,” the JAL Group is promoting a transformation into a company that supports customers’ lifelong well-being, going beyond the framework of an airline. It aims to expand the value of “safety and security” cultivated in its aviation business into non-aviation domains such as miles/finance and commerce, striving to become a life infrastructure that supports daily life. In the miles/finance and commerce domain, JAL is advocating “JAL Mile Life,” which expands opportunities to “earn” and “use” miles by providing diverse services for customers’ daily lives and life stages.
Since its establishment in 2008, LifeNet Life Insurance has upheld the life insurance manifesto of “Honest, Easy to Understand, Affordable, and Convenient,” pursuing the provision of insurance products and services from a customer-centric perspective. Currently, it is promoting its business to deliver the value of life insurance based on this manifesto to more customers, with three key areas defined in its five-year medium-term plan until fiscal year 2028: “Tech & Services,” “Rebranding,” and “Embedded.” The “Embedded” key area is a strategy that aims to provide new value to customers by seamlessly delivering insurance products and services to the customer bases of partner companies, while also contributing to the business growth of both partner companies and LifeNet Life Insurance.
Through this Alliance, JAL and LifeNet Life Insurance aim to expand both companies’ businesses and provide new value in life insurance. This will be achieved by integrating JAL’s leading brand power in Japan, its customer base including approximately 41 million JAL Mileage Bank (JMB) members, and assets such as miles, with LifeNet Life Insurance’s overwhelming presence cultivated as an online life insurer, its know-how in partner alliances, and its continuously refined UI/UX. Together, they will co-create products and services that support the safety and security of customers’ lives.
## Details of the Business Alliance
### Discussions and deliberations toward the development of insurance products utilizing JAL's brand power, customer base, and assets such as miles
Discussions and deliberations will be conducted toward the joint development and sales of insurance products utilizing JAL's assets such as miles, and the joint development of group insurance for the JAL Group.
### Establishment of a sales system for LifeNet Life Insurance products by the JAL Group
The JAL Group will become a soliciting agent and establish a system to sell LifeNet Life Insurance products, leveraging JAL's brand power and customer base.
## Company Overviews
### ■JAL Company Overview
(1) Name: Japan Airlines Co., Ltd.
(2) Location: Nomura Real Estate Tennoz Building, 2-4-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo
(3) Representative: Mitsuko Tottori, Representative Director, President and Executive Officer
(4) Business Activities: Scheduled air transport business and unscheduled air transport business, aircraft utilization business, and all other incidental or related businesses.
### ■LifeNet Life Insurance Company Overview
(1) Name: LifeNet Life Insurance Co., Ltd.
(2) Location: Nibancho Center Building, 5-25 Nibancho, Chiyoda-ku, Tokyo
(3) Representative: Junpei Yokozawa, Representative Director and President
(4) Business Activities: Life insurance business
Japan Airlines Co., Ltd.
LifeNet Life Insurance Co., Ltd.
Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Mitsuko Tottori; hereinafter “JAL”) and LifeNet Life Insurance Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Junpei Yokozawa; hereinafter “LifeNet Life Insurance”) today concluded a capital and business alliance agreement (hereinafter “this Alliance”).
To implement this Alliance, JAL today signed a share transfer agreement with au Financial Holdings Corporation (Headquarters: Minato-ku, Tokyo; President: Takashi Ishizuki; hereinafter “auFH”), a major shareholder of LifeNet Life Insurance. Subject to approvals from relevant authorities, JAL plans to acquire all 14,726,100 shares (18.32% ownership) of LifeNet Life Insurance held by auFH by late June 2026.
## Background and Overview of this Alliance
Under the “JAL Group Management Vision 2035,” the JAL Group is promoting a transformation into a company that supports customers’ lifelong well-being, going beyond the framework of an airline. It aims to expand the value of “safety and security” cultivated in its aviation business into non-aviation domains such as miles/finance and commerce, striving to become a life infrastructure that supports daily life. In the miles/finance and commerce domain, JAL is advocating “JAL Mile Life,” which expands opportunities to “earn” and “use” miles by providing diverse services for customers’ daily lives and life stages.
Since its establishment in 2008, LifeNet Life Insurance has upheld the life insurance manifesto of “Honest, Easy to Understand, Affordable, and Convenient,” pursuing the provision of insurance products and services from a customer-centric perspective. Currently, it is promoting its business to deliver the value of life insurance based on this manifesto to more customers, with three key areas defined in its five-year medium-term plan until fiscal year 2028: “Tech & Services,” “Rebranding,” and “Embedded.” The “Embedded” key area is a strategy that aims to provide new value to customers by seamlessly delivering insurance products and services to the customer bases of partner companies, while also contributing to the business growth of both partner companies and LifeNet Life Insurance.
Through this Alliance, JAL and LifeNet Life Insurance aim to expand both companies’ businesses and provide new value in life insurance. This will be achieved by integrating JAL’s leading brand power in Japan, its customer base including approximately 41 million JAL Mileage Bank (JMB) members, and assets such as miles, with LifeNet Life Insurance’s overwhelming presence cultivated as an online life insurer, its know-how in partner alliances, and its continuously refined UI/UX. Together, they will co-create products and services that support the safety and security of customers’ lives.
## Details of the Business Alliance
### Discussions and deliberations toward the development of insurance products utilizing JAL's brand power, customer base, and assets such as miles
Discussions and deliberations will be conducted toward the joint development and sales of insurance products utilizing JAL's assets such as miles, and the joint development of group insurance for the JAL Group.
### Establishment of a sales system for LifeNet Life Insurance products by the JAL Group
The JAL Group will become a soliciting agent and establish a system to sell LifeNet Life Insurance products, leveraging JAL's brand power and customer base.
## Company Overviews
### ■JAL Company Overview
(1) Name: Japan Airlines Co., Ltd.
(2) Location: Nomura Real Estate Tennoz Building, 2-4-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo
(3) Representative: Mitsuko Tottori, Representative Director, President and Executive Officer
(4) Business Activities: Scheduled air transport business and unscheduled air transport business, aircraft utilization business, and all other incidental or related businesses.
### ■LifeNet Life Insurance Company Overview
(1) Name: LifeNet Life Insurance Co., Ltd.
(2) Location: Nibancho Center Building, 5-25 Nibancho, Chiyoda-ku, Tokyo
(3) Representative: Junpei Yokozawa, Representative Director and President
(4) Business Activities: Life insurance business