JAF (Japan Automobile Federation) Nagano Branch (Branch Manager Shinichi Utsunomiya) is implementing a smartphone app coupon project for JAF members, which can be used at museums, art galleries, and experience workshops within Nagano Prefecture. Along with this, a special page was launched on Monday, April 6th.

The JAF Nagano Branch organizes seasonal JAF app coupon features with the aim of introducing the charms of various parts of Nagano Prefecture to JAF members. Spring features museums and art galleries. Nagano Prefecture boasts 334 museums and art galleries, the largest number in Japan.

Source: FY2024 Social Education Survey (total of registered museums under the Museum Act, museum-equivalent facilities, and museum-like facilities)

JAF member benefits at Nagano Prefecture's museums and art galleries are highly popular, with approximately 70,000 uses in FY2025.

The JAF app coupon feature, which gathers facilities such as museums and art galleries, is an annual event, and its usage is increasing year by year. (JAF app coupon usage for the FY2025 Museum & Art Gallery feature was approximately 125% of FY2024).

Furthermore, this year's feature includes new participating member benefit facilities, allowing JAF app coupons to be used at even more locations.

Target museums and art galleries host unique exhibitions and special events characteristic of Nagano Prefecture, allowing visitors to fully enjoy their diverse attractions.

● Number of member benefit facilities where JAF app coupons can be used:

12 facilities (The same project in FY2025 had 10 facilities)

● New member benefit facilities participating in this project:

・Suzaka Hanga Museum

・Glass Art Atelier SHO (Lampwork Bead Experience Workshop)

・Matsumoto City Museum

In addition, a gift campaign for invitation tickets and exhibition catalogs from participating museums is also being held simultaneously.

JAF members can easily visit facilities and enjoy art even after the JAF app coupon campaign ends.

View JAF app coupon details

Please check the above for project details.

Project Overview

● Target member benefit facilities:

・Azumino Mountain Art Museum

・Chihiro Art Museum Azumino

・Karuizawa Senju Hiroshi Museum

・Tanaka Honke Museum (Merchant's Residence)

・Suzaka Hanga Museum

・SUWA Glass no Sato Museum

・Suwa City Museum

・Tateshina Teddy Bear Museum

・Glass Art Atelier SHO (Lampwork Bead Experience Workshop)

・Nidec Orgel Museum Suwanone

・Harmo Museum

・Matsumoto City Museum

● Usage conditions:

・Download the JAF smartphone app

*App download is free, but separate communication charges apply.

● Gift campaign:

・Karuizawa Senju Hiroshi Museum (Pair admission tickets for 5 people)

・Harmo Museum (Pair admission tickets for 5 people)

・Azumino Mountain Art Museum (Genichiro Adachi 130th Birthday Commemorative Catalog for 10 people)

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン