[JAF Nagasaki] “Koiminori” Strawberry Picking Event! ~1 Hour of All-You-Can-Eat Freshly Picked Strawberries & One Pack to Take Home!~ in Unzen City
The JAF Nagasaki branch is hosting a special strawberry picking event at Shimoda Farm in Unzen City on April 26, 2026. Participants can enjoy one hour of all-you-can-eat "Koiminori" strawberries and take home a pack, while learning about local agriculture and supporting regional producers.
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- 📰 Published: April 2, 2026 at 18:20
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The Japan Automobile Federation (JAF) Nagasaki Branch (Branch Manager: Koji Enda) will hold a harvest experience event titled "JAF Day: Spring Strawberry Picking in Unzen City" on Sunday, April 26, 2026. This event is held in collaboration with Shimoda Farm, which grows "Koiminori," one of the prefecture's signature strawberry varieties, with the goal of promoting the appeal of local agriculture and supporting producers.
This event is a special JAF Day exclusive, as Shimoda Farm does not typically offer harvest experiences to the general public. Participants will have the opportunity to hear directly from the farmers, learn about the appeal of Unzen-grown strawberries and the current state of agriculture, and enjoy the harvest experience.
Furthermore, this event includes a special perk: participants can take home one pack of the strawberries they picked themselves, allowing them to enjoy the sweetness and aroma of the "Koiminori" variety at home.
[Click here for details and to apply](https://jaf.link/3NTMXSO)
■ Event Overview
[Date and Time]
Sunday, April 26, 2026 (Two sessions)
- Morning session: 11:00 – 12:00
- Afternoon session: 14:00 – 15:00
*Participants may attend only one of the two sessions.
[Location]
Shimoda Farm
*Note: The meeting point is the Unzen City Mizuho General Branch (1285 Saigo-otsu, Mizuho-cho, Unzen City). After check-in, participants will travel to the strawberry greenhouse in their own vehicles.
[Capacity]
Morning session: 25 people; Afternoon session: 25 people
Total: 50 people (Minimum of 10 people required per session)
*A lottery will be held if there are too many applicants.
[Participation Requirements]
For group participation, at least one member must be a JAF member.
[Participation Fees]
Adults (Junior high school students and older): 2,000 yen
Elementary school students: 1,000 yen
Preschoolers: Free
*All prices include tax.
[Deadline]
Application deadline: Sunday, April 19, 23:55
[Click here for details and to apply](https://jaf.link/3NTMXSO)
■ The Appeal of Unzen-grown "Koiminori" Strawberries
The "Koiminori" strawberries available for this harvest experience are one of the most popular varieties in Nagasaki Prefecture. They are known for their intense sweetness, fragrant aroma, and the firm, satisfying texture of the fruit when bitten. They are also known for being large and uniform in shape. Because they are satisfying to eat yet have a clean aftertaste, they are loved by people of all ages.
Behind their delicious taste lies a labor-intensive process, including careful picking and temperature management. In the face of a labor shortage, maintaining stable production remains a challenge.
■ Agriculture Facing Labor Shortages: Creating Opportunities to Learn and Support the Region
In Unzen City, Nagasaki Prefecture, the aging population and labor shortages in agriculture have become major issues. Statistics from the Unzen City Agriculture, Forestry, and Fisheries Promotion Plan show that the agricultural workforce is declining year by year, highlighting the difficulty of maintaining production systems as a regional concern.
At the same time, opportunities for consumers to learn about the thoughts and efforts of producers and to understand the value of local agricultural products remain limited.
Therefore, the JAF Nagasaki Branch decided to organize this project, believing that conveying the charm of the region through "experience" can serve as a catalyst for connecting agriculture and local culture to the future. We hope that through this event, you will engage with local agriculture and enjoy the charm of Unzen. We look forward to seeing many of you there.
■ Contact Information
Department: JAF Nagasaki Branch, Promotion Division, Business Section
Address: 2-13 Yachiyo-machi, Nagasaki City
Phone: 095-811-2333 (Weekdays 10:00 – 17:00)
[Click here for details and to apply](https://jaf.link/3NTMXSO)
This event is a special JAF Day exclusive, as Shimoda Farm does not typically offer harvest experiences to the general public. Participants will have the opportunity to hear directly from the farmers, learn about the appeal of Unzen-grown strawberries and the current state of agriculture, and enjoy the harvest experience.
Furthermore, this event includes a special perk: participants can take home one pack of the strawberries they picked themselves, allowing them to enjoy the sweetness and aroma of the "Koiminori" variety at home.
[Click here for details and to apply](https://jaf.link/3NTMXSO)
■ Event Overview
[Date and Time]
Sunday, April 26, 2026 (Two sessions)
- Morning session: 11:00 – 12:00
- Afternoon session: 14:00 – 15:00
*Participants may attend only one of the two sessions.
[Location]
Shimoda Farm
*Note: The meeting point is the Unzen City Mizuho General Branch (1285 Saigo-otsu, Mizuho-cho, Unzen City). After check-in, participants will travel to the strawberry greenhouse in their own vehicles.
[Capacity]
Morning session: 25 people; Afternoon session: 25 people
Total: 50 people (Minimum of 10 people required per session)
*A lottery will be held if there are too many applicants.
[Participation Requirements]
For group participation, at least one member must be a JAF member.
[Participation Fees]
Adults (Junior high school students and older): 2,000 yen
Elementary school students: 1,000 yen
Preschoolers: Free
*All prices include tax.
[Deadline]
Application deadline: Sunday, April 19, 23:55
[Click here for details and to apply](https://jaf.link/3NTMXSO)
■ The Appeal of Unzen-grown "Koiminori" Strawberries
The "Koiminori" strawberries available for this harvest experience are one of the most popular varieties in Nagasaki Prefecture. They are known for their intense sweetness, fragrant aroma, and the firm, satisfying texture of the fruit when bitten. They are also known for being large and uniform in shape. Because they are satisfying to eat yet have a clean aftertaste, they are loved by people of all ages.
Behind their delicious taste lies a labor-intensive process, including careful picking and temperature management. In the face of a labor shortage, maintaining stable production remains a challenge.
■ Agriculture Facing Labor Shortages: Creating Opportunities to Learn and Support the Region
In Unzen City, Nagasaki Prefecture, the aging population and labor shortages in agriculture have become major issues. Statistics from the Unzen City Agriculture, Forestry, and Fisheries Promotion Plan show that the agricultural workforce is declining year by year, highlighting the difficulty of maintaining production systems as a regional concern.
At the same time, opportunities for consumers to learn about the thoughts and efforts of producers and to understand the value of local agricultural products remain limited.
Therefore, the JAF Nagasaki Branch decided to organize this project, believing that conveying the charm of the region through "experience" can serve as a catalyst for connecting agriculture and local culture to the future. We hope that through this event, you will engage with local agriculture and enjoy the charm of Unzen. We look forward to seeing many of you there.
■ Contact Information
Department: JAF Nagasaki Branch, Promotion Division, Business Section
Address: 2-13 Yachiyo-machi, Nagasaki City
Phone: 095-811-2333 (Weekdays 10:00 – 17:00)
[Click here for details and to apply](https://jaf.link/3NTMXSO)