Jade Japan Launches New Premium Perfume Oil “LOA THE OIL PARFUM”

Jade Japan Co., Ltd. announced today the launch of “LOA THE OIL PARFUM,” a new premium perfume oil from the LOA THE OIL series. LOA THE OIL PARFUM combines the presence of a fragrance with the lightness unique to oil. Its scent changes beautifully over time, shaping the very impression of the person who wears it. The concept of LOA THE OIL PARFUM is “Fragrance expresses who I am.” Scent is not merely something that lingers; it overlaps with the air and rises as part of a person’s atmosphere. LOA THE OIL PARFUM interprets fragrance not as an aura, but as the outline of one’s presence. It is a scent that remains through depth rather than intensity, with each drop refining the wearer’s personal outline. The perfume oil offers both the presence of perfume and the lightness of oil. It blends naturally into hair and skin, spreading as if dissolving into the air. The scent does not assert itself, but remains quietly as an atmosphere. With a fragrance lasting approximately six hours and a soft texture, it is designed to subtly transform one’s impression in everyday life. LOA THE OIL PARFUM is available in three distinct scents: THE NEROLI, PATCHOULI GRIS, and PARISIAN FLOWER. THE NEROLI layers neroli and orange blossom to create a clarity reminiscent of pure air. Fresh citrus is accented by a subtle hint of spice, leaving a light yet quietly sensual impression. Woody, amber, and musk notes create a soft yet definite lingering finish. PATCHOULI GRIS layers rose and leather, allowing a defined presence to emerge within stillness. Rather than smelling strong, it highlights the presence of the wearer. Patchouli, vetiver, and musk create a deep, layered, immersive, and magnetic afterglow. It does not dominate the air; it changes it. PARISIAN FLOWER begins with a quiet green impression, followed by tuberose slowly filling the space. Layers of white flowers are balanced with restrained sweetness, maintaining an urban stillness. Sandalwood, spice, and vanilla create a gentle, warm finish that does not linger excessively. LOA THE OIL PARFUM is formulated with jojoba seed oil as its base and designed with a structure close to the components of human sebum. It blends naturally while refining texture and leaving a soft sheen. The fragrance lasts for approximately six hours, continuing quietly as it overlaps with the air. The product comes in a 70 mL size and is priced at 8,000 yen before tax. It launches on Thursday, May 14, 2026. LOA THE OIL PARFUM will be available at salons across Japan and through the LOA Official Online Store. Official online store: https://www.official-loa.com/. LOA brand page: https://jade-japan.com/loa/oil/. For salon inquiries, contact Jade Japan Co., Ltd. at contact@jade-japan.com. Contact person: Kitamura.