【JACOB&CO. STORIES】Vol.24: Creation Beyond — Jacob & Co.'s Vision for the Future on its 40th Anniversary
Luxury watch and jewelry brand Jacob & Co. has announced an innovative new collection for its 40th anniversary in 2026. It features creations that transcend existing boundaries, such as "The Godfather II" which merges music and film, and "God of Time" equipped with the fastest-ever 4-second tourbillon.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 22:05
- 🔍 Collected: April 27, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 03:05 (13h 33m after Collected)
“JACOB&CO. STORIES”, which has been delivered every other week since 2025, now reaches its 24th volume with this article.
In this series, we have introduced Jacob & Co.’s numerous timepieces and jewelry, founder Jacob Arabo’s philosophy, and the creativity that shapes the brand from various angles.
Looking back on its journey, we can see what Jacob & Co. has consistently pursued:
It is an attitude of constantly presenting “what lies beyond” without being bound by existing frameworks.
Being art, yet being a watch.
Being architectural, yet being jewelry.
Having complex mechanisms, yet harboring a story.
And being luxurious, yet continually creating surprise and emotion.
In this final installment of the series, we look back at the journey so far and explore what kind of future Jacob & Co. is heading towards in 2026, as it celebrates its 40th anniversary.
## A brand that continually transcends existing boundaries
Since its founding, Jacob & Co. has continued to create designs that do not fit into existing values.
It’s not just about inventing new watches.
It’s about constantly giving new value to the concept of “time” itself by combining complex mechanisms, jewelry technology, architectural structures, colors, music, stories, and bold ideas.
This stance is the essence of the Jacob & Co. brand.
For typical watch brands, precision, tradition, legibility, wearing comfort, and historical context might often be discussed. Of course, these are important elements for a watch.
However, Jacob & Co. does not stop there.
Expressing the universe within a watch.
Playing music within a watch.
Treating gemstones not merely as decoration, but as the structure itself.
Expressing time from entirely different angles by connecting with automobiles, movies, myths, architecture, and art. The timepieces created by Jacob & Co. are not merely tools for telling time. They are wearable art, stories unfolding on the wrist, and experiences that shake the viewer’s values.
The many stories introduced in this series over the past year have all been born from this philosophy.
## Innovation in 2026 ―― A newly presented form of time
The new collection announced in 2026 can be said to be the culmination of Jacob & Co.’s accumulated creativity.
Movies, music, jewels, automotive, myths, architecture, and high watchmaking.
While each starts from a different world, what all works have in common is an expressive power that transcends the boundaries of a watch.
“The Godfather II” is a new evolution of Jacob & Co.’s iconic musical timepieces. It was born as a high complication that integrates a double music box mechanism and can play two melodies from the series’ soundtrack. By fusing music, film, and mechanical watches, it elevates the story from something to be “appreciated” to something to be “experienced.”
[New Release] Jacob & Co. Announces “The Godfather II,” a New Work Featuring Two Melodies
[Official HP] The Godfather II
And “God of Time” is a monumental timepiece that redefines the concept of the tourbillon. Equipped with the fastest tourbillon in history, completing one rotation in just 4 seconds, and with a sculptural design inspired by Chronos, the god of time, it expresses time not as something to be “displayed” but as something to be “controlled and reconstructed.”
[New Release] Jacob & Co. Announces “God of Time,” the “Fastest Ever” 4-Second Tourbillon, a Model Commemorating Jacob Arabo’s 60th Birthday
[Official HP] God of Time
“Billionaire Double Tourbillon Angel Cut” is a work that demonstrates Jacob & Co.’s continued innovation in gemstone expression. It is the first to adopt the newly patented “Angel Cut” diamond cut, announced in commemoration of the 40th anniversary, challenging a new expression in high jewelry timepieces by designing the reflection of light itself.
[New Release] Jacob & Co. Announces “Billionaire Double Tourbillon,” Featuring the First Use of its Independently Developed “Angel Cut” Diamond Cut
[Official HP] Billionaire Angel Cut
And now, we are newly introducing the “Bugatti Tourbillon Sapphire Crystal” to the Japanese market.
This work, deeply linked to Bugatti’s latest hyper-sports car “Tourbillon,” allows for 360-degree appreciation of the engine-inspired Caliber JCAM55 through a full sapphire case.
In this series, we have introduced Jacob & Co.’s numerous timepieces and jewelry, founder Jacob Arabo’s philosophy, and the creativity that shapes the brand from various angles.
Looking back on its journey, we can see what Jacob & Co. has consistently pursued:
It is an attitude of constantly presenting “what lies beyond” without being bound by existing frameworks.
Being art, yet being a watch.
Being architectural, yet being jewelry.
Having complex mechanisms, yet harboring a story.
And being luxurious, yet continually creating surprise and emotion.
In this final installment of the series, we look back at the journey so far and explore what kind of future Jacob & Co. is heading towards in 2026, as it celebrates its 40th anniversary.
## A brand that continually transcends existing boundaries
Since its founding, Jacob & Co. has continued to create designs that do not fit into existing values.
It’s not just about inventing new watches.
It’s about constantly giving new value to the concept of “time” itself by combining complex mechanisms, jewelry technology, architectural structures, colors, music, stories, and bold ideas.
This stance is the essence of the Jacob & Co. brand.
For typical watch brands, precision, tradition, legibility, wearing comfort, and historical context might often be discussed. Of course, these are important elements for a watch.
However, Jacob & Co. does not stop there.
Expressing the universe within a watch.
Playing music within a watch.
Treating gemstones not merely as decoration, but as the structure itself.
Expressing time from entirely different angles by connecting with automobiles, movies, myths, architecture, and art. The timepieces created by Jacob & Co. are not merely tools for telling time. They are wearable art, stories unfolding on the wrist, and experiences that shake the viewer’s values.
The many stories introduced in this series over the past year have all been born from this philosophy.
## Innovation in 2026 ―― A newly presented form of time
The new collection announced in 2026 can be said to be the culmination of Jacob & Co.’s accumulated creativity.
Movies, music, jewels, automotive, myths, architecture, and high watchmaking.
While each starts from a different world, what all works have in common is an expressive power that transcends the boundaries of a watch.
“The Godfather II” is a new evolution of Jacob & Co.’s iconic musical timepieces. It was born as a high complication that integrates a double music box mechanism and can play two melodies from the series’ soundtrack. By fusing music, film, and mechanical watches, it elevates the story from something to be “appreciated” to something to be “experienced.”
[New Release] Jacob & Co. Announces “The Godfather II,” a New Work Featuring Two Melodies
[Official HP] The Godfather II
And “God of Time” is a monumental timepiece that redefines the concept of the tourbillon. Equipped with the fastest tourbillon in history, completing one rotation in just 4 seconds, and with a sculptural design inspired by Chronos, the god of time, it expresses time not as something to be “displayed” but as something to be “controlled and reconstructed.”
[New Release] Jacob & Co. Announces “God of Time,” the “Fastest Ever” 4-Second Tourbillon, a Model Commemorating Jacob Arabo’s 60th Birthday
[Official HP] God of Time
“Billionaire Double Tourbillon Angel Cut” is a work that demonstrates Jacob & Co.’s continued innovation in gemstone expression. It is the first to adopt the newly patented “Angel Cut” diamond cut, announced in commemoration of the 40th anniversary, challenging a new expression in high jewelry timepieces by designing the reflection of light itself.
[New Release] Jacob & Co. Announces “Billionaire Double Tourbillon,” Featuring the First Use of its Independently Developed “Angel Cut” Diamond Cut
[Official HP] Billionaire Angel Cut
And now, we are newly introducing the “Bugatti Tourbillon Sapphire Crystal” to the Japanese market.
This work, deeply linked to Bugatti’s latest hyper-sports car “Tourbillon,” allows for 360-degree appreciation of the engine-inspired Caliber JCAM55 through a full sapphire case.