JA Bank's "Plus, Tsudzuku, JA Bank" Commercial to Air from April 1, 2026 (Wednesday)

## Press Release Information
Title: JA Bank's "Plus, Tsudzuku, JA Bank" Commercial to Air from April 1, 2026 (Wednesday)
Subtitle: The latest in the JA Staff "Hana-chan" series features Hana Sugisaki and Nanao Tanihara co-starring for the first time!
Company Name: Norinchukin Bank
Industry: Finance, Other

JA Bank will release a new commercial, "Plus, Tsudzuku, JA Bank," starring actors Hana Sugisaki and Nanao Tanihara, starting April 1, 2026 (Wednesday), in conjunction with the renewal of its "Plus JA Present for Your Life" campaign.

This commercial was produced with the theme, "Going to JA Bank creates a 'plus' in your daily life." The new commercial begins with people in the city happily marching to a cheerful melody, heading towards a JA Bank branch. Their light footsteps, moving to the rhythm, overflow with the excitement of joy being added to daily life, depicting a warm world that brightens the hearts of viewers. Furthermore, through the image of Hana Sugisaki, playing the JA staff member "Hana-chan," handing "Plus Cushions" to visitors, the commercial expresses that JA Bank is a presence that supports each individual's life, delivering peace of mind and joy.

This is the fourth installment in the JA staff "Hana-chan" series, which began in 2023. In this new commercial, Nanao Tanihara, making her commercial debut, joins as a new working adult. On set, Sugisaki kindly spoke to a nervous Tanihara, easing the atmosphere. This scene perfectly embodied the "Plus, Tsudzuku" (Plus, Continues) worldview itself. The new commercial was completed amidst such warm teamwork.

In a post-shoot interview, inspired by the keyword "plus," Sugisaki shared "something she splurged on as a reward" and "advice for new working adults," both offering "plus" content. Please enjoy the interview with Sugisaki and Tanihara along with the new commercial.

*JA Bank is a general term for the group composed of JAs (Japan Agricultural Cooperatives) nationwide, Shinnoren (Prefectural Credit Federations of Agricultural Cooperatives), and Norinchukin Bank.

## New Commercial Overview
- TV CM Title: "Plus, Tsudzuku, JA Bank" https://youtu.be/ZsuU3v__TWk
- Making-of & Interview: https://youtu.be/t4K8yPUuC_o
- Cast: Hana Sugisaki, Nanao Tanihara, and others
- Broadcast Start Date: April 1, 2026 (Wednesday) ~
- Broadcast Area: Nationwide
- Official Website: https://www.jabank.org/plus-ja/

To a cheerful melody, people in the city happily march with light steps towards JA Bank. At the counter, Hana Sugisaki, playing the JA staff member "Hana-chan," smiles as she responds to inquiries from various generations of visitors, including new working adults, office workers, and pension recipients.

When the "Plus Cushion," a benefit of the "Plus JA Present for Your Life" campaign, is handed over, the branch fills with warm joy. Everyone who visits leaves the branch smiling, feeling "warm and fuzzy" and fulfilled. Watching these people, "Hana-chan" also feels happy with a bright smile.

## "Plus JA Present for Your Life" Overview
JA Bank is holding the "Plus JA Present for Your Life" campaign, where customers can receive additional benefits based on their service usage. From April 1, 2026, to March 31, 2027, those who meet various conditions, such as opening a new account or using services at JA Bank, will receive digital gifts or points.
(The content of the benefits received varies depending on the JA you use.)

For details, please refer to the "Plus JA Present for Your Life" page (https://www.jabank.org/plus-ja/).
*This page will be renewed on April 1, 2026.

## Filming Location Report
### Director Exclaims "Excellent!" Sugisaki Embodies the Cheerful Worldview of the Commercial
Sugisaki entered the studio enveloped in a gentle and cheerful aura. For the first cut, she naturally swayed her body to the music, expressing the exhilaration of the "Plus JA Present for Your Life" campaign. From wide shots to close-ups, her stable and confident acting, surrendering to the music, earned an immediate "Excellent!" from the director. Between takes, Sugisaki chatted with staff and happily swayed her body during waiting times, showing a relaxed demeanor. On the other hand, her professional attitude of silently rehearsing her lines until just before her turn and heading to the filming area was also impressive.

In a scene with the actor playing the grandfather, when Sugisaki said "Plus," the grandfather actor couldn't help but smile shyly. The entire studio was enveloped in a heartwarming atmosphere.

### Tanihara: "It was a dream-like time co-starring with my idol, Sugisaki-san."
Nanao Tanihara, making her commercial debut, initially appeared somewhat nervous in front of her idol, Sugisaki, whom she described as "a dream to co-star with." Her expression seemed a bit stiff. However, when Sugisaki kindly spoke to her, saying, "I still get nervous too," the atmosphere on set completely changed. Guided by Sugisaki's thoughtfulness, Tanihara's smile naturally returned. As filming progressed, they were seen standing side-by-side in front of the monitor, reviewing footage and smiling at each other. In a dialogue scene, Tanihara accidentally mispronounced a line and laughed shyly, but her fresh demeanor further softened the atmosphere on set and transformed it into positive energy. As her nervousness gradually turned into confidence, the overlapping soft expressions of the two perfectly embodied the theme of "Plus." The co-starring scene concluded with a warm atmosphere.

Keywords: JA Bank, New Commercial, Hana Sugisaki, Nanao Tanihara, New Life, Plus, Usage Benefits, Digital Gift, Points, Present