JA Bank's 'Plus, Continues, JA Bank' Commercial Starts Broadcasting on Wednesday, April 1, 2026
JA Bank will begin airing its new TV commercial, 'Plus, Continues, JA Bank', starring Hana Sugisaki and Naneto Tanihara on April 1, 2026, coinciding with the renewal of its 'Plus JA Present' campaign.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 13:00
- 🔍 Collected: April 1, 2026 at 08:05
- 🤖 AI Analyzed: April 22, 2026 at 03:38 (499h 32m after Collected)
JA Bank will release a new TV commercial titled the 'Plus, Continues, JA Bank' episode, featuring actors Hana Sugisaki and Naneto Tanihara, in conjunction with the renewal of 'Plus (+) JA Present for Your Life' starting Wednesday, April 1, 2026.
This commercial was produced with the theme, 'Going to JA Bank creates a "plus" in your daily life.' The beginning of the new commercial starts with a scene where people in the town march with joyful steps to an upbeat melody, heading towards a JA Bank branch. The light footsteps advancing step by step to the rhythm overflow with the excitement of joy being added to everyday life, depicting a warm worldview that brightens the hearts of those watching. Furthermore, through the sight of 'Hana-chan,' a JA staff member played by Hana Sugisaki, handing over a '+ cushion' to those visiting the branch, it expresses that JA Bank is a presence that stays close to each individual's life, delivering peace of mind and joy.
This is the fourth installment of the JA staff member 'Hana-chan' series, which began in 2023. In this new commercial, Naneto Tanihara, making his first commercial appearance, joined in the role of a new working adult. During the filming, there was a moment where Sugisaki gently spoke to the nervous-looking Tanihara, softening the atmosphere on set. That scene was exactly the 'Plus, Continues' worldview itself. The new commercial was completed amidst such warm teamwork.
In the post-shoot interview, tied to the keyword 'Plus,' Sugisaki shared 'something she splurged on as a reward' and 'advice for new working adults,' creating content that brings a 'plus' to viewers. Please enjoy the interview with Sugisaki and Tanihara along with the new commercial.
*JA Bank is a collective term for the group composed of JA (Agricultural Cooperatives), Shinnoren (Credit Federations of Agricultural Cooperatives), and Norinchukin Bank nationwide.
Overview of the New Commercial
- TV CM Title: 'Plus, Continues, JA Bank' episode https://youtu.be/ZsuU3v__TWk
- Making-of/Interview: https://youtu.be/t4K8yPUuC_o
This commercial was produced with the theme, 'Going to JA Bank creates a "plus" in your daily life.' The beginning of the new commercial starts with a scene where people in the town march with joyful steps to an upbeat melody, heading towards a JA Bank branch. The light footsteps advancing step by step to the rhythm overflow with the excitement of joy being added to everyday life, depicting a warm worldview that brightens the hearts of those watching. Furthermore, through the sight of 'Hana-chan,' a JA staff member played by Hana Sugisaki, handing over a '+ cushion' to those visiting the branch, it expresses that JA Bank is a presence that stays close to each individual's life, delivering peace of mind and joy.
This is the fourth installment of the JA staff member 'Hana-chan' series, which began in 2023. In this new commercial, Naneto Tanihara, making his first commercial appearance, joined in the role of a new working adult. During the filming, there was a moment where Sugisaki gently spoke to the nervous-looking Tanihara, softening the atmosphere on set. That scene was exactly the 'Plus, Continues' worldview itself. The new commercial was completed amidst such warm teamwork.
In the post-shoot interview, tied to the keyword 'Plus,' Sugisaki shared 'something she splurged on as a reward' and 'advice for new working adults,' creating content that brings a 'plus' to viewers. Please enjoy the interview with Sugisaki and Tanihara along with the new commercial.
*JA Bank is a collective term for the group composed of JA (Agricultural Cooperatives), Shinnoren (Credit Federations of Agricultural Cooperatives), and Norinchukin Bank nationwide.
Overview of the New Commercial
- TV CM Title: 'Plus, Continues, JA Bank' episode https://youtu.be/ZsuU3v__TWk
- Making-of/Interview: https://youtu.be/t4K8yPUuC_o