Japanese Chocolate Specialty Store "Bel Amer Isetan Shinjuku" Reopens on May 20 (Wednesday), Embracing the Four Seasons

On May 20, 2026 (Wednesday), Bel Amer Isetan Shinjuku store will undergo a refresh and reopen. Located on the first basement floor of the Isetan Shinjuku Main Building in "Cafe et Sucre," the store will feature chocolates that reflect Japanese aesthetics and delicate craftsmanship.

Since its founding in 2003, Bel Amer has pursued chocolate making that harmonizes with Japan's four seasons and climate. "BEL = beautiful" and "AMER = bitterness" in French. Bel Amer's mission is to deliver happiness and surprise through chocolate, valuing the "beautiful bitterness" that is characteristic of chocolate.

Products are meticulously crafted one by one by chocolatiers in a dedicated laboratory, with melt-in-the-mouth texture and flavor delicately adjusted to suit Japan's unique climate. These creations are the crystallization of delicate techniques akin to Japanese traditional crafts. Through a diverse lineup including fresh cakes, baked sweets, and chocolates, Bel Amer proposes the unique allure of "Japanese chocolate."

Bel Amer SS Collection

Bel Amer Isetan Shinjuku Store Exclusive Products

◆ Premium Palet Chocolat Confiture

Premium Palet Chocolat Confiture

The signature "Palet Chocolat" of Bel Amer is further elevated into a special limited-edition item exclusively for the Isetan Shinjuku store. Confiture, a blend of fruit puree, fruit juice, and fruity vinegar, is encapsulated within white, original milk, and ruby chocolates, creating a new chocolate with a refreshing sharpness amidst its sweetness.

Premium Palet Chocolat Confiture 3 pieces ¥1,836 (tax included)

*Exclusive to Isetan Shinjuku store

◆ Petit Terrine Chocolat

Pitit Terrine Chocolat Orange

◆ Petit Terrine Chocolat Orange

A Petit Terrine Chocolat characterized by its soft, smooth melt-in-the-mouth texture, much like ganache. Enjoy a rich flavor profile created by layering the refreshing aroma of orange peel with the crunchy texture of sable.

Pitit Terrine Chocolat Orange ¥972 (tax included)

*Exclusive to Isetan Shinjuku store

◆ Petit Terrine Chocolat Pistachio Berry

This terrine chocolat features a meltingly smooth texture and a clean sweetness, combined with the sweet and sour notes of pistachio and dried cassis. The sable's texture adds an accent, allowing you to enjoy a contrast of flavors and textures.

Pitit Terrine Chocolat Pistachio Berry

¥972 (tax included)

*Exclusive to Isetan Shinjuku store

Fresh Terrine Chocolat Pistachio Berry

Palet Chocolat

Palet Chocolat

Round chocolate discs, 6cm in diameter, meticulously crafted with attention to ingredients, thickness, and texture.

These original chocolates offer a wide variety, with every detail from ingredient selection to thickness and bite carefully considered. Enjoy a luxurious moment savoring the crispy texture and varying melt-in-the-mouth sensations.

Palet Chocolat 5 pieces ¥2,052 (tax included)

Palet Chocolat 10 pieces ¥3,888 (tax included)

Palet Chocolat 12 pieces ¥4,428 (tax included)

Palet Chocolat 15 pieces ¥5,616 (tax included)

Bonbon Chocolat

Bonbon Chocolat

Handmade luxury chocolates tailored to Japanese tastes.

BELAMER aimed to create "chocolates suitable for Japan." Handcrafted one by one in a specialized chocolate atelier with strict control over humidity and temperature, these Bonbon Chocolats are exquisite gems featuring delicate melt-in-the-mouth textures and rich aromas.

With the addition of spring/summer limited-edition flavors,

Gift sizes perfect for presents or personal indulgence are available.

Chocolat Gift 4 pieces ¥1,512 (tax included)

Chocolat Gift 6 pieces ¥2,052 (tax included)

Chocolat Gift 10 pieces ¥3,348 (tax included)

Chocolat Gift 20 pieces ¥6,480 (tax included)

Palet Chocolat Sandwich

Palet Chocolat Sandwich

A luxurious flavor where fragrance and chocolate resonate. Thick, glossy, and smooth chocolate is luxuriously sandwiched between fragrant baked sables. The moment it enters your mouth, a crispy texture is followed by a rich chocolate flavor. Five flavors are available: "Bitter" – Bel Amer original bitter chocolate and cacao paste sandwiched in cocoa sable. "Strawberry Milk" – strawberry milk-flavored white chocolate sandwiched in strawberry sable, offering gentle sweetness and a delightful aroma. "Noisette" – a rich flavor combining two types of milk chocolate and hazelnut paste. "Pistachio" – pistachio paste-infused white chocolate sandwiched in pistachio sable. "Blanc" – a simple yet elegant flavor of milk-flavored white chocolate sandwiched in cocoa sable. This assortment, possessing individuality in each piece yet unified in beauty, makes for a fitting gift.