[Ministry of the Environment Model Project] Results of the Demonstration Experiment on Donating Fresh and Daily Foods Unsold at Supermarkets Using the Food Matching Platform 'Sutenasu'
SFA and partners completed a demonstration experiment for 'Sutenasu', a platform addressing food loss and poverty. Unsold supermarket food was offered at significantly discounted 'social pricing' to eligible households.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 21:00
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 22:18 (321h 47m after Collected)
Sustainable Food Chain Association (Location: Chiyoda-ku, Tokyo, Representative Director: Mami Irie, hereinafter SFA), in collaboration with Nessu Inc. aiming to eliminate opportunity disparities for children, Life Corporation, and Tokyu Store, has completed a demonstration experiment of the food matching platform "Sutenasu," which aims to solve the two social issues of food loss and child poverty.
"Sutenasu" official website is here: https://sutenasu.com/
"Sutenasu" is a mechanism that utilizes a matching platform to match fresh and daily foods that are still edible but can no longer be sold at supermarkets in real-time to consumers including single-parent households, scholarship students, and organizations such as children's cafeterias.
This demonstration experiment was conducted from October 6 to November 30, 2025, as part of an initiative adopted by the Ministry of the Environment's "FY2025 Model Project for Introducing Measures to Reduce Food Loss Associated with Food Consumption Behavior."
"Sutenasu" Demonstration Experiment Overview
Implementation period: October 6 to November 30, 2025
Implementing stores: Life (Takenotsuka Store, Nishikamata Store, Chitose-Karasuyama Store), Tokyu Store (Nakameguro Main Store)
Provided products: Agricultural products (vegetables, fruits), daily foods, marine products (salted and dried fish), livestock products (processed meat), and in-store bakery items whose best-before/expiration dates are on the same day and can no longer be sold in stores. *Marine products, livestock products, and in-store bakery items are available only at some stores.
Provided price: 60 to 75% off the store price. If it can be confirmed with a beneficiary certificate that the person receives a child rearing allowance or a scholarship, the products are provided with a further 50% discount through social pricing*.
*: "Social Pricing" is a coined term regarding price setting based on the concept of providing original paid offerings designed by considering the costs necessary for business continuity, limiting the provision destinations to "households/organizations that need support" for food and daily necessities that are still sufficiently usable but difficult to offer through normal prices or sales channels. The prices are set at a level that can be continuously supplied while suppressing the burden on users.
Demonstration Experiment Results
During the demonstration period, 428 people registered as users (of which 82 purchased), and the following results were confirmed:
Changes in food waste volume
...
"Sutenasu" official website is here: https://sutenasu.com/
"Sutenasu" is a mechanism that utilizes a matching platform to match fresh and daily foods that are still edible but can no longer be sold at supermarkets in real-time to consumers including single-parent households, scholarship students, and organizations such as children's cafeterias.
This demonstration experiment was conducted from October 6 to November 30, 2025, as part of an initiative adopted by the Ministry of the Environment's "FY2025 Model Project for Introducing Measures to Reduce Food Loss Associated with Food Consumption Behavior."
"Sutenasu" Demonstration Experiment Overview
Implementation period: October 6 to November 30, 2025
Implementing stores: Life (Takenotsuka Store, Nishikamata Store, Chitose-Karasuyama Store), Tokyu Store (Nakameguro Main Store)
Provided products: Agricultural products (vegetables, fruits), daily foods, marine products (salted and dried fish), livestock products (processed meat), and in-store bakery items whose best-before/expiration dates are on the same day and can no longer be sold in stores. *Marine products, livestock products, and in-store bakery items are available only at some stores.
Provided price: 60 to 75% off the store price. If it can be confirmed with a beneficiary certificate that the person receives a child rearing allowance or a scholarship, the products are provided with a further 50% discount through social pricing*.
*: "Social Pricing" is a coined term regarding price setting based on the concept of providing original paid offerings designed by considering the costs necessary for business continuity, limiting the provision destinations to "households/organizations that need support" for food and daily necessities that are still sufficiently usable but difficult to offer through normal prices or sales channels. The prices are set at a level that can be continuously supplied while suppressing the burden on users.
Demonstration Experiment Results
During the demonstration period, 428 people registered as users (of which 82 purchased), and the following results were confirmed:
Changes in food waste volume
...