ISSHI's Kéralis noir Achievement: Ranked #1 with Perfect Usage Rating in LDK the Beauty
ISSHI has launched a new line, Kéralis noir. In the July 2026 issue of LDK the Beauty, it was the only product among 100 shampoos and treatments to earn a perfect usage rating, ranking #1. The line focuses on repairing hair from the core using professional-grade ingredients.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 23:16
- 🔍 Collected: May 22, 2026 at 15:01
- 🤖 AI Analyzed: May 23, 2026 at 07:48 (16h 46m after Collected)
## A Landmark Brand Debut
ISSHI, a haircare brand developed by Japan Gateway (Headquarters: Chuo-ku, Tokyo; Representative: Eishin Ito), has launched a new line, 'ISSHI Kéralis noir,' specifically designed for hair damaged by color or perms, and hair suffering from frizz due to aging.
This product achieved the #1 ranking in the 'Over 2,000 yen' category in the '100 Shampoo & Treatment Capability Judge' feature in the July 2026 issue of 'LDK the Beauty.' In blind monitor testing, it was the only product out of 100 to receive a 'perfect usage rating,' reflecting exceptionally high consumer satisfaction.
## Survey Overview
- Publication: 'LDK the Beauty', July 2026 issue
- Survey Period: April 13, 2026 to May 11, 2026
- Methodology: Expert evaluation of finish and ingredients, combined with usage testing by multiple female monitors in their 20s to 40s.
## Rebuilding Hair with Professional-Grade Ingredients
'ISSHI Kéralis noir' utilizes a combination of 'Active Keratin,' 'Hematin,' and professional-grade repair components to reconstruct hair from both the inside and outside.
1. Low-molecular Active Keratin (Shampoo & Treatment): Uses French keratin with a molecular weight of 300–700Da, designed for deep penetration and adhesion to the hair.
2. Mid-molecular Keratin: Repairs both the interior and exterior of the hair.
3. High-molecular Raw Keratin (Treatment only): Protects the hair surface, providing firmness and shine.
4. Hematin: A common professional-grade ingredient used for its ability to enhance hair smoothness and moisture.
5. Additional Repair Ingredients: Contains Tostear® (frizz correction), Pericea® (penetrating repair), Lipidure® (moisturizing), and γ-Docosalactone (heat-activated repair).
## Product Information
- Product Names: ISSHI Kéralis noir Shampoo Smoothing Repair Moist / ISSHI Kéralis noir Hair Treatment Smoothing Repair Moist
- Content: 400mL / 400g
- Price: 2,700 JPY (excluding tax) each / 2,970 JPY (including tax) each
- Sales Channels: Variety shops such as Loft and Hands, and official e-commerce stores on Rakuten (J.G.PLAZA) and Amazon.
*Note: There are no plans to sell in drugstores at this time.
ISSHI, a haircare brand developed by Japan Gateway (Headquarters: Chuo-ku, Tokyo; Representative: Eishin Ito), has launched a new line, 'ISSHI Kéralis noir,' specifically designed for hair damaged by color or perms, and hair suffering from frizz due to aging.
This product achieved the #1 ranking in the 'Over 2,000 yen' category in the '100 Shampoo & Treatment Capability Judge' feature in the July 2026 issue of 'LDK the Beauty.' In blind monitor testing, it was the only product out of 100 to receive a 'perfect usage rating,' reflecting exceptionally high consumer satisfaction.
## Survey Overview
- Publication: 'LDK the Beauty', July 2026 issue
- Survey Period: April 13, 2026 to May 11, 2026
- Methodology: Expert evaluation of finish and ingredients, combined with usage testing by multiple female monitors in their 20s to 40s.
## Rebuilding Hair with Professional-Grade Ingredients
'ISSHI Kéralis noir' utilizes a combination of 'Active Keratin,' 'Hematin,' and professional-grade repair components to reconstruct hair from both the inside and outside.
1. Low-molecular Active Keratin (Shampoo & Treatment): Uses French keratin with a molecular weight of 300–700Da, designed for deep penetration and adhesion to the hair.
2. Mid-molecular Keratin: Repairs both the interior and exterior of the hair.
3. High-molecular Raw Keratin (Treatment only): Protects the hair surface, providing firmness and shine.
4. Hematin: A common professional-grade ingredient used for its ability to enhance hair smoothness and moisture.
5. Additional Repair Ingredients: Contains Tostear® (frizz correction), Pericea® (penetrating repair), Lipidure® (moisturizing), and γ-Docosalactone (heat-activated repair).
## Product Information
- Product Names: ISSHI Kéralis noir Shampoo Smoothing Repair Moist / ISSHI Kéralis noir Hair Treatment Smoothing Repair Moist
- Content: 400mL / 400g
- Price: 2,700 JPY (excluding tax) each / 2,970 JPY (including tax) each
- Sales Channels: Variety shops such as Loft and Hands, and official e-commerce stores on Rakuten (J.G.PLAZA) and Amazon.
*Note: There are no plans to sell in drugstores at this time.
FAQ
Where can I buy Kéralis noir?
It is available at specialty stores like Loft and Hands, and on official e-commerce sites like Rakuten and Amazon.
Is it sold in drugstores?
No, there are currently no plans to sell it in drugstores.
What hair type is it suitable for?
It is suitable for hair damaged by coloring or perming, and hair experiencing frizz due to aging.