Bringing 'Direct from the Shore' Sushi Culture to Daimaru Kyoto Store. 'Tanbee', Omakase Sushi Hand-Rolled by Sushi Chefs at 1,200 Yen Per Plate, Grand Opens on April 3, 2026
Tanbee, a new sushi restaurant from Awaji Island, is opening at Daimaru Kyoto Store on April 3, 2026. It offers an 'omakase' sushi experience featuring seasonal fish sourced 'direct from the shore' for 1,200 yen per plate, aiming to deliver the day's ocean value. The restaurant also features a la carte dishes and aims to be a food platform connecting producers and consumers.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 13:39 (16h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 00:05 (370h 26m after Collected)
Brand Background
Awaji Island is one of Japan's leading fishing grounds. However, due to the aging of fishermen and challenges in the distribution structure, many fish do not reach their full potential value.
J-Fish Inc. has been working to address these challenges by creating a system that maximizes the value of fish and returns it to fishermen through a "direct from the shore" (浜直) model, optimizing processing and distribution, and re-editing value in urban areas.
"Tanbee" will be the flagship brand embodying these efforts.
(Image Caption: April 3, 2026: Tanbee has grand opened in the basement gourmet food hall of Daimaru Kyoto Store.)
Concept
"From 'Mishokuni' (Food Kingdom) to Kyoto."
Since ancient times, Awaji Island has been known as a "Mishokuni" (Food Kingdom), a region that supplied ingredients to the imperial court. This history is reinterpreted for the modern era and offered as a new sushi experience in the cultural city of Kyoto.
We aim to be a "food platform" that connects regions and cities, where producers are visible and their stories are conveyed, rather than just a mere restaurant.
(Image Caption: The finest ingredients of the day fill the showcase.)
Product Features
At Tanbee, we use seasonal fish primarily from the waters around Awaji Island and adopt an "omakase style" where sushi chefs prepare the best catch of the day in the optimal way.
Our signature product is the "Omakase Sushi Hand-Rolled by Sushi Chefs, 1,200 Yen Per Plate (excluding tax)".
As the content changes based on the day's catch, it offers a different experience each time, even at the same price of 1,200 yen.
This price is not merely about cost performance, but is designed as "a price to deliver the value of the sea for that day through the shortest possible route."
In addition to sushi, we also offer a menu that allows customers to enjoy the charm of "direct from the shore" from various angles, including a la carte dishes made with local fish, seasonal specialty menus, and new value propositions utilizing fish not commonly distributed in the market.
It's not just a meal, but "a plate where you can experience the sea of the day for 1,200 yen."
Furthermore, Tanbee aims to be "sushi chosen by value, not price."
(Image Caption: Omakase Sushi 5-Piece Set (Dish 1 shown). The feature is enjoying it for 1,200 yen (excluding tax) per plate. We have prepared from Dish 1 to Dish 5.)
(Image Caption: A la carte dishes are also plentiful. (Photo: Today's Sashimi Platter / 1,000 yen (excluding tax)))
(Image Caption: Grilled Conger Eel Pressed Sushi, popular as a souvenir (2,500 yen (excluding tax)). Please enjoy with plenty of Tanbee's secret simmering sauce.)
Grand Opening Event
During the Grand Opening period (April 3rd - April 5th), the following special events will be held.
Day 1 (April 3rd): Special Tanbee Original Yunomi (tea cup) Present *Limited to 100 customers.
Days 2-3 (April 4th-5th): Special Tanbee Original Tenugui (towel) Present *Limited to 400 customers.
April 3rd-5th: Fresh Onion Present from Direct from Awaji Island *Ends when supplies run out. *Details will be announced sequentially on the store or official SNS.
Store Overview
Store Name: Tanbee, a Sushi Restaurant from Awaji Island
Location: Daimaru Kyoto Store, 1st Basement Floor (Depachika/Gourmet Food Hall)
Opening Date: April 3, 2026
Tanbee Instagram: https://www.instagram.com/sushi_tanbe/
Company Profile
Company Name: J-Fish Inc.
Location: Kobe City, Hyogo Prefecture
Business: Marine product processing, wholesale, restaurant business, overseas export business
Company HP: https://j-fish.co.jp/
Awaji Island is one of Japan's leading fishing grounds. However, due to the aging of fishermen and challenges in the distribution structure, many fish do not reach their full potential value.
J-Fish Inc. has been working to address these challenges by creating a system that maximizes the value of fish and returns it to fishermen through a "direct from the shore" (浜直) model, optimizing processing and distribution, and re-editing value in urban areas.
"Tanbee" will be the flagship brand embodying these efforts.
(Image Caption: April 3, 2026: Tanbee has grand opened in the basement gourmet food hall of Daimaru Kyoto Store.)
Concept
"From 'Mishokuni' (Food Kingdom) to Kyoto."
Since ancient times, Awaji Island has been known as a "Mishokuni" (Food Kingdom), a region that supplied ingredients to the imperial court. This history is reinterpreted for the modern era and offered as a new sushi experience in the cultural city of Kyoto.
We aim to be a "food platform" that connects regions and cities, where producers are visible and their stories are conveyed, rather than just a mere restaurant.
(Image Caption: The finest ingredients of the day fill the showcase.)
Product Features
At Tanbee, we use seasonal fish primarily from the waters around Awaji Island and adopt an "omakase style" where sushi chefs prepare the best catch of the day in the optimal way.
Our signature product is the "Omakase Sushi Hand-Rolled by Sushi Chefs, 1,200 Yen Per Plate (excluding tax)".
As the content changes based on the day's catch, it offers a different experience each time, even at the same price of 1,200 yen.
This price is not merely about cost performance, but is designed as "a price to deliver the value of the sea for that day through the shortest possible route."
In addition to sushi, we also offer a menu that allows customers to enjoy the charm of "direct from the shore" from various angles, including a la carte dishes made with local fish, seasonal specialty menus, and new value propositions utilizing fish not commonly distributed in the market.
It's not just a meal, but "a plate where you can experience the sea of the day for 1,200 yen."
Furthermore, Tanbee aims to be "sushi chosen by value, not price."
(Image Caption: Omakase Sushi 5-Piece Set (Dish 1 shown). The feature is enjoying it for 1,200 yen (excluding tax) per plate. We have prepared from Dish 1 to Dish 5.)
(Image Caption: A la carte dishes are also plentiful. (Photo: Today's Sashimi Platter / 1,000 yen (excluding tax)))
(Image Caption: Grilled Conger Eel Pressed Sushi, popular as a souvenir (2,500 yen (excluding tax)). Please enjoy with plenty of Tanbee's secret simmering sauce.)
Grand Opening Event
During the Grand Opening period (April 3rd - April 5th), the following special events will be held.
Day 1 (April 3rd): Special Tanbee Original Yunomi (tea cup) Present *Limited to 100 customers.
Days 2-3 (April 4th-5th): Special Tanbee Original Tenugui (towel) Present *Limited to 400 customers.
April 3rd-5th: Fresh Onion Present from Direct from Awaji Island *Ends when supplies run out. *Details will be announced sequentially on the store or official SNS.
Store Overview
Store Name: Tanbee, a Sushi Restaurant from Awaji Island
Location: Daimaru Kyoto Store, 1st Basement Floor (Depachika/Gourmet Food Hall)
Opening Date: April 3, 2026
Tanbee Instagram: https://www.instagram.com/sushi_tanbe/
Company Profile
Company Name: J-Fish Inc.
Location: Kobe City, Hyogo Prefecture
Business: Marine product processing, wholesale, restaurant business, overseas export business
Company HP: https://j-fish.co.jp/