Otonami and Ascott Marunouchi Tokyo Launch Limited Collaboration Experience Plan

J-CATCAT Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Ryu Ikura, hereinafter J-CAT), which operates "Otonami," a service delivering high-quality experiences for adults, has partnered with "Ascott Marunouchi Tokyo" (General Manager: Takuto Yoshida), operated by The Ascott Limited, a hospitality group with over 1,000 properties in more than 40 countries and 230 cities worldwide. Together, they will launch a limited collaboration experience plan utilizing the hotel's guest room spaces.

General reservations are scheduled to begin today, July 2, 2026 (Thu). This plan will be held monthly from August 2026 to March 2027.

Background and Concept of the Collaboration

Transforming Luxury Hotel "Space Assets" into Premium Experiential Value

In recent years, there has been a growing demand in luxury hotels and accommodations not just for providing lodging and guest rooms, but for "experiential consumption" (experiential value) that enhances customer loyalty and differentiates from competitors by leveraging these spaces.

The signature program "Ascott Soirée" by The Ascott Limited offers high-quality lifestyle experiences themed around art, culture, crafts, and food. Ascott Marunouchi Tokyo, with its concept of "Art of Living," proposes moments that enrich sensibility by incorporating art and creativity into daily life.

"Otonami" not only creates high-quality experiences but also curates and produces original experience plans tailored to the worldview and concepts of each company and brand.

This time, the hotel's signature program philosophy and the sophisticated private space asset of "guest rooms" are fused with Otonami's expertise in producing "high-quality experiences." As a new experience model that maximizes the spatial value of the hotel, we will deliver unique and enriching stay experiences and new lifestyle choices through monthly collaborative plans from August 2026 to March 2027.

Details of the Experience Plan

The theme of this plan is "Visual Art." Participants will enjoy creating palm-sized floral art objects with artist and ikebana master Norihiko Kamei (head of "Ame Kamakura").

In a special suite room (Japanese-Western style) with views of the Imperial Palace gardens and skyscrapers, normally accessible only to overnight guests, participants can choose to create either a "scenic style" that three-dimensionally projects natural scenery onto floating stones, or a "miniature garden style" that creates a small world within a paulownia box, all while enveloped in a tranquility and sense of openness that makes you forget you are in the city center. In addition to colorful preserved and dried flowers, the plan uses exclusive gold, silver, and pink gold floral materials. You can spend a rich moment shaping the scenery in your heart while enjoying conversations with Mr. Kamei, in the leisurely flow of time at Ascott Marunouchi Tokyo.

Upgrades to a ceramic "Hana-gō" (flower incense case) and an optional purchase of blended aroma oil are also available (additional charges apply).

Experience Overview

Experience Name:

Creating Colorful Floral Art Objects with Artist Norihiko Kamei at "Ascott Marunouchi Tokyo"

Price:

From 8,800 yen (per person, tax included)

Participants:

2-6 people

Duration:

Approximately 90 minutes

Reservation Start:

July 2, 2026 (Thu)

Experience Location:

Ascott Marunouchi Tokyo Otemachi Park Building 22F, 1-1-1 Otemachi, Chiyoda-ku, Tokyo Directly connected to Otemachi Station (Exit C6a) / Approx. 10 min walk from Tokyo Station

Reservations and Details:

https://m.otonami.jp/3QXnAkx

Profile of Norihiko Kamei

Artist and Ikebana Master, Norihiko Kamei

Artist and Ikebana Master. Studied tea ceremony and ikebana during university, obtaining a Sōgetsu-ryū師範 (master) certification. He creates works inspired by flowers with an unprecedented approach, attracting attention both domestically and internationally. In July 2020, he opened his atelier & gallery "Ame Kamakura," where he actively holds exhibitions and workshops.

About Inbound Experiences

J-CAT also operates "Wabunka," which delivers the charm of Japan through special experiences and travel for inbound tourists. They also partner with luxury hotels to provide high-quality experiences for inbound guests.

Inquiries: https://forms.gle/NX8vwxJMaWKgWgqm9

About Otonami

"Otonami" offers high-quality experiences for adults. It delivers the感動 (emotion) of encountering the true value and charm of Japan while experiencing a higher level of "adult refinement" in special locations. Since its service launch in June 2021, it has served over 160,000 users and offers more than 500 experience plans in various genres, mainly in the Kanto and Kansai regions. In April 2025, it opened its physical store "Otonami Lounge Tokyo" (Daimaru Tokyo Store 10F), and in January 2026, "Encounter by Otonami" (Nihonbashi) as cultural dissemination hubs.

Official Website: https://otonami.jp/ Instagram: https://www.instagram.com/otonami_official/ (@otonami_official)

About J-CAT Inc.

J-CAT's mission is to "Connect Japan's 'light' to the future." They translate the essence of Japan's regions with contemporary sensibility and develop businesses in a wide range of fields centered on high-value experiences. Their activities include the domestic service "Otonami" for high-quality adult experiences, the inbound service "Wabunka" that designs Japan's charm into special experiences and travel, and area branding that enhances the value of regions and companies. https://j-cat.co.jp/

Representative: Ryu Ikura, Representative Director CEO/Founder Location: 16F, Sumitomo Fudosan Shiba Park Tower, 2-11-1 Shiba Park, Minato-ku, Tokyo Business Activities: Planning, development, and operation of tourism experience brands "Otonami / Wabunka," planning and operation of customized events for corporations and organizations, consulting and project acceptance for regional resource utilization for government and corporate clients.

◾️ Inquiries Media Inquiries: pr-info@j-cat.co.jp Corporate/Business Inquiries: https://lp.otonami.jp/b2b Inquiries from Businesses Wishing to Offer Experiences: https://lp.otonami.jp/b2b Inquiries from Hotel/Accommodation Facility Personnel: https://forms.gle/NX8vwxJMaWKgWgqm9

About Ascott Marunouchi Tokyo

Ascott is an upper-upscale hotel under "The Ascott Limited," a leading global hospitality operator with a presence in over 230 cities in 40 countries worldwide. With the brand concept of "Art of Living," it offers enriching moments of art appreciation during your stay. Ascott Marunouchi Tokyo, befitting its address at 1-1-1 Otemachi, is located at the very heart of Tokyo, yet offers 130 rooms where guests can relax while feeling close to art.

All rooms are equipped with a full kitchen and laundry facilities, and the hotel also features a restaurant, gym, exercise pool, and meeting rooms, offering a sophisticated and superior stay experience for both business and leisure travelers, from one-night stays to extended durations.

https://www.discoverasr.com/ja/ascott-the-residence/japan/ascott-marunouchi-tokyo

About The Ascott Limited (Ascott)

Ascott aims to be the preferred hospitality operator worldwide, with a vision to enrich lives through heartfelt experiences. Currently, it operates over 1,000 properties in more than 40 countries and 230 cities, with its network spanning Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the United States.

Ascott boasts a diverse and award-winning portfolio of 17 brands, including Ascott, Citadines, lyf, Oakwood Premier, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Adoor Apartment, Adoor Suites, Fox, Harris, POP!, Preference, Quest, Vertu, and Yello.

Through the operation and franchising of a wide range of accommodation types such as serviced residences, hotels, resorts, social living spaces, and branded residences, it provides stay experiences that cater to the diverse needs and lifestyles of travelers worldwide. The loyalty program "Ascott Star Rewards (ASR)" enriches every moment of travel through member-exclusive benefits and curated experiences.

In Japan, Ascott currently operates 5 brands: Ascott, Somerset, Citadines, Oakwood, and lyf. Including "Oakwood Oimachi Tracks Tokyo," which opened in June 2026, it manages 22 properties in major cities such as Tokyo, Yokohama, Osaka, Kyoto, and Fukuoka. It offers diverse accommodation styles ranging from serviced residences to hotels and social living spaces.

As a wholly-owned subsidiary of CapitaLand Investment Limited, Ascott generates fee income by leveraging its expertise in both accommodation operations and investment management. It also drives the expansion of assets under management through the growth of its sponsor, CapitaLand Ascott Trust, and various private funds. For more information on Ascott and its sustainability initiatives, please visit www.discoverasr.com/the-ascott-limited.

Ascott Official Website (Japanese): http://www.discoverasr.com/ja Ascott Official Instagram: @discoverasrjapan, @lyf.japan