J-CAT and JR East Partner to Bring Aomori's "Seasonal Blessings" to the World
J-CAT and East Japan Railway Company (JR East) have launched high-value experience plans and travel programs for inbound tourists in the Aomori area through "Wabunka," a platform operated by J-CAT. This collaboration aims to redefine Aomori's unique seasonal charms into special travel experiences for global guests, combining local insights with seamless transportation.
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- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
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J-CAT Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Ryu Iikura, hereinafter "J-CAT"), in collaboration with East Japan Railway Company (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yoichi Kisei, hereinafter "JR East"), has commenced offering high-value experience plans and travel programs for inbound tourists in the Aomori area through "Wabunka," a platform operated by J-CAT that delivers experiences to inbound visitors.
In this project, J-CAT's unique ability to "interpret local contexts" is fused with JR East's regional network. Aomori's unique seasonal charms have been redefined as "special experiences and journeys" for guests from around the world. By experiencing the deeper layers of Japan, new value will be established.
## Re-defining Travel: Luxuriously Savoring the Expressions of the Four Seasons
Aomori boasts traditional culture and rich natural beauty that are world-class. In this project, J-CAT collaborates with local communities and experts who are deeply knowledgeable about local culture and nature to create "new travel value" based on the following two pillars.
### Delivering the "Ultimate Luxury" of Each Season through Unique Curation
Aomori's diverse expressions have been woven into values that can only be encountered at specific times. This includes "private tours by a Nebuta master," allowing guests to feel the energy of the festival. In winter, a mystical experience enjoying the "Hyobaku" (icefalls) illumination of the Oirase Gorge and local sake will be created. Even on the same stage, the experience content is optimized for each season, delivering the "ultimate luxury" of that moment, a curation unique to Wabunka. From spring, when apple blossoms bloom, to the tranquility of winter, a unique lineup has been realized, making Aomori "the destination to visit now" throughout the year.
### Stress-Free and Inspiring Experiences: Connecting Shinkansen to Private Hire
Leveraging Aomori's advantage of being accessible by a single Shinkansen line from Tokyo, a high-quality travel experience beginning the moment one disembarks at the station has been designed. To efficiently and luxuriously explore the vast area, a "travel program" utilizing private hire is offered. By seamlessly connecting speedy travel via Shinkansen with private relaxation at the destination, the travel time itself has been updated into rich content for enjoying Aomori's four seasons.
### As a Companion for Enhancing Inbound Value, Shaping Regional "Aspirations"
In this project, J-CAT's unique ability to "interpret local contexts" is fused with JR East's regional network. Aomori's unique seasonal charms have been redefined as "special experiences and journeys" for guests from around the world. By experiencing the deeper layers of Japan, new value will be established.
## Re-defining Travel: Luxuriously Savoring the Expressions of the Four Seasons
Aomori boasts traditional culture and rich natural beauty that are world-class. In this project, J-CAT collaborates with local communities and experts who are deeply knowledgeable about local culture and nature to create "new travel value" based on the following two pillars.
### Delivering the "Ultimate Luxury" of Each Season through Unique Curation
Aomori's diverse expressions have been woven into values that can only be encountered at specific times. This includes "private tours by a Nebuta master," allowing guests to feel the energy of the festival. In winter, a mystical experience enjoying the "Hyobaku" (icefalls) illumination of the Oirase Gorge and local sake will be created. Even on the same stage, the experience content is optimized for each season, delivering the "ultimate luxury" of that moment, a curation unique to Wabunka. From spring, when apple blossoms bloom, to the tranquility of winter, a unique lineup has been realized, making Aomori "the destination to visit now" throughout the year.
### Stress-Free and Inspiring Experiences: Connecting Shinkansen to Private Hire
Leveraging Aomori's advantage of being accessible by a single Shinkansen line from Tokyo, a high-quality travel experience beginning the moment one disembarks at the station has been designed. To efficiently and luxuriously explore the vast area, a "travel program" utilizing private hire is offered. By seamlessly connecting speedy travel via Shinkansen with private relaxation at the destination, the travel time itself has been updated into rich content for enjoying Aomori's four seasons.
### As a Companion for Enhancing Inbound Value, Shaping Regional "Aspirations"