HÄZE Tokyo, offering a new option for "perfume that can't be used up," proposes 10mL refillable fragrances to enjoy until the end, holding its 3rd pop-up store in Nakameguro from July 17

J&T Partners Co., Ltd. (Head Office: Nakano-ku, Tokyo, Representative Director: Zhu Zhenying), which operates the refillable perfume brand "HÄZE Tokyo" from Tokyo, will hold its third pop-up store "Moments in Between" for four days from July 17, 2026 (Friday) to July 20, 2026 (Monday, holiday) in the Nakameguro area of Aobadai, Meguro-ku, Tokyo.

HÄZE Tokyo held pop-up stores in Yoyogi Park and Daikanyama in June 2026. Visitors who actually tried the scents commented, "It's palm-sized and fits in a pouch," "I can easily carry perfume," "I feel like I can use it up without getting tired of it," and "It didn't overlap with perfumes I already own."

Scent is something that is difficult to convey through a screen. Through its pop-up stores, HÄZE Tokyo aims to provide an experience where customers can actually try scents in the city and choose one that fits their lifestyle.

HÄZE Tokyo's Starter Set, 10mL refills, and dedicated case. Proposed as a fragrance tool for carrying scents in urban life.

Empathy for "perfume that can be used up" seen in two previous pop-ups

In the two pop-ups held in Yoyogi Park and Daikanyama, a total of 61 customers made purchases.

During conversations with visitors, the most frequently heard comments were about "portability," "being able to use it up," and "scents that don't overlap with what they already own."

With typical perfumes, even if you like them and purchase them, you might move on to a new scent before you finish the bottle. For urban dwellers who want to change their scent according to their mood, the season, or their plans, continuing to use one perfume for a long time is not always practical.

The 10mL refillable bottle adopted by HÄZE Tokyo is designed to align with these everyday sensibilities.

It's palm-sized, easy to carry, and a size that allows you to use it all up. You can choose a scent based on your mood or plans for the day, and after using it up, you can replace the refill and continue using the same case.

From "perfume that can't be used up" to "perfume that can be enjoyed until the end."

Through the two pop-ups, HÄZE Tokyo's new way of using perfume became evident from the visitors' reactions.

The venue of the Daikanyama pop-up held in June. A space was created where visitors could try and choose from three types of scents.

Fragrance as a tool for "switching" in urban life

Before going out in the morning, during work breaks, while commuting, before evening plans. Urban life has many moments when you want to switch your mood or atmosphere.

HÄZE Tokyo proposes perfume not just as a part of fashion or beauty, but as a tool for organizing thoughts and atmosphere.

The 10mL refillable bottle and dedicated case allow you to carry your scent with you and use it when needed, not just leave it at home.

The 10mL refillable bottle and dedicated case. A size that makes it easy to carry scents when you're out.

Experience all 3 scents firsthand in Nakameguro

At this pop-up store, you can try all three scents offered by HÄZE Tokyo. Along with the scents, by experiencing the size of the 10mL refillable case that fits in your hand, you can naturally imagine scenes of daily commutes and mood changes.

Soft Dawn

Morning | Reset A scent that gently calms your thoughts, like the morning air. Centered around citrus, green tea, and musk, it creates a light and clean impression.

Still Moss

Focus | In Between A scent that accompanies quiet moments of concentration. Nuances of galbanum, fig, and oakmoss create a calm atmosphere.

Nightwalk

Evening | After dark For before evening outings or when you want to change the atmosphere slightly. A scent with subtle sweetness and depth, layered with nutmeg, leather, and amber.

The Starter Set is available in Black / White. It includes three types of refills and a dedicated case.

Reason for holding in Nakameguro

Nakameguro, the venue for the third event, is an area frequented by people who enjoy strolling along the Meguro River, weekend outings, and visiting lifestyle shops.

HÄZE Tokyo proposes fragrance not as something for special occasions, but as something that can be naturally incorporated into daily commutes and time spent in the city. This event in Nakameguro aims to be a place where visitors can stop by while shopping or walking, try scents, and choose one that suits their lifestyle.

3rd Pop-up Store "Moments in Between" Event Details

Event Name: HÄZE Tokyo Pop-up Store "Moments in Between"

Event Period: July 17, 2026 (Friday) - July 20, 2026 (Monday, holiday)

Event Hours: 11:00 - 19:00

Venue: 1-22-2 Aobadai, Meguro-ku, Tokyo (Google Maps)

Access: 4-minute walk from Nakameguro Station on the Tokyu Toyoko Line / Tokyo Metro Hibiya Line

Admission: Free, no reservation required

Exhibition Content: - Scent testing of all 3 HÄZE Tokyo fragrances - Display and sale of Starter Set Black / White - Display and sale of Refills Soft Dawn / Still Moss / Nightwalk - Display and sale of Refillable Case Black / White - Introduction of brand concept and refillable product system

The 3rd pop-up store "NAKAMEGURO" will be held from July 17, 2026 (Friday) to July 20, 2026 (Monday, holiday).

Limited-time offer for the pop-up store

At the third pop-up store, customers who purchase a Starter Set at the venue will receive one Refillable Case in a different color from their purchase.

Limited quantity, available while supplies last.

Product Overview

Starter Set

Price: 14,850 yen (tax included) Contents: Refill 10mL x 3 types (Soft Dawn / Still Moss / Nightwalk), 1 Refillable Case Colors: Black / White

Refill

Price: 4,950 yen (tax included) Volume: 10mL Scents: Soft Dawn / Still Moss / Nightwalk

Refillable Case

Price: 2,200 yen (tax included)

Colors: Black / White

HÄZE Tokyo is a refillable fragrance where you can continue to use the same case while replacing the 10mL refills. You can enjoy scents in your daily life by choosing a scent according to your mood or plans and replacing the refill after use.

Also available on the official online store

HÄZE Tokyo is also available for purchase on its official online store.

You can purchase the Starter Set, 10mL refills, and Refillable Case.

Official Online Store: https://hazetokyo.com/

About HÄZE Tokyo

HÄZE Tokyo is a refillable perfume brand from Tokyo.

With the concept of "calming thoughts and atmosphere with scent," the brand offers products that accompany "transition times" in urban life, such as during commutes, before work, during breaks, and before evening outings.

The 10mL refillable bottle and dedicated case propose a new way of interacting with perfume: carrying it, using it up, and continuing to use it by replacing refills.

Company Profile

Company Name: J&T Partners Co., Ltd. Representative: Representative Director Zhu Zhenying Head Office Location: Nakano-ku, Tokyo Business Activities: Planning and sales of fragrance products, brand operation Brand Name: HÄZE Tokyo Brand Site: https://hazetokyo.com/ Instagram: https://www.instagram.com/hazetokyo_official/

Inquiries regarding this matter

J&T Partners Co., Ltd. HÄZE Tokyo PR Department E-mail: support@hazetokyo.com