J&T Partners to Launch Refillable Fragrance Brand HÄZE Tokyo on June 1, 2026

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  • 📰 Published: May 15, 2026 at 19:00
  • 🔍 Collected: May 15, 2026 at 10:32
  • 🤖 AI Analyzed: May 15, 2026 at 14:25 (3h 52m after Collected)
J&T Partners Inc. announced the launch of HÄZE Tokyo, a refillable fragrance brand built around the concept of “arranging thoughts and the air through scent.” The brand will debut on June 1, 2026, offering 10mL fragrance refills that can be inserted into dedicated portable cases. The first lineup includes two Starter Sets featuring Black or White Refillable Cases, along with three fragrances designed for different times of day and moods: Soft Dawn, Still Moss, and Nightwalk. Products will be available through the official online store. HÄZE Tokyo reinterprets fragrance not merely as a personal luxury item, but as a portable fragrance tool for urban life. The brand is designed for everyday “between moments,” such as before heading to work, while transitioning to the next appointment, or during quiet evenings spent organizing one’s thoughts. Its product system consists of Starter Sets, 10mL Refills, and Refillable Cases, enabling users to switch scents according to schedule, mood, and situation. The three scents are Soft Dawn, a light citrus-green fragrance with the clarity of morning light; Still Moss, a dry and calm tea-moss scent suited for regaining quiet focus; and Nightwalk, a woody musk fragrance with the depth and lingering mood of an urban night. The product lineup includes Starter Set Black and Starter Set White at ¥14,850 each including tax; 10mL Refills of Soft Dawn, Still Moss, and Nightwalk at ¥4,950 each including tax; and Refillable Case Black and White at ¥2,200 each including tax. After launch, HÄZE Tokyo plans to hold three POP-UP STORE events in Tokyo under the series title “Moments in Between.” The first event, “01 Yoyogi Park,” will run from June 4 to June 7, 2026, at 1-9-14 Tomigaya, Shibuya-ku, Tokyo, located two minutes on foot from Yoyogi-koen Station on the Tokyo Metro Chiyoda Line and five minutes from Yoyogi-Hachiman Station on the Odakyu Line. During the first pop-up, customers who purchase Starter Set Black will receive a White Refillable Case, while customers who purchase Starter Set White will receive a Black Refillable Case, while supplies last.