Sakehinata (Sakehinata), an online shop that proposes a new way to enjoy alcohol—choosing by 'cute labels' or 'intuition' even without sake knowledge (operated by Izumise Co., Ltd., headquarters: Shimogyo-ku, Kyoto City, CEO: Naotaka Totuka)—will hold a tiered uniform pricing sale, the '1st Anniversary Celebration Sale,' for 10 days from July 17 (Fri), 2026 to July 26 (Sun), 2026, commemorating the first anniversary of its official shop launch.

Alcohol doesn’t need to be complicated: The spirit behind Sakehinata’s first anniversary

Recently, especially among young people, there has been a growing trend of 'moving away from alcohol,' significantly changing the landscape of alcohol consumption. Precisely because of this, we believe alcohol should not be overthought—it should be enjoyed casually and intuitively. With this belief, we launched our brand on the principle that 'you don’t need to be knowledgeable about alcohol; if the label is cute, that’s reason enough,' and opened our official online shop one year ago.

Of course, precisely because customers choose by intuition, we hold a strong conviction: we never want them to be disappointed by the taste. We’ve worked closely with manufacturers (breweries) and designers, repeatedly exchanging opinions to ensure that every product is meticulously developed and selected with uncompromising attention to quality and flavor.

It is precisely because of this solid foundation of 'reliable quality inside the bottle' that customers can freely and confidently enjoy 'buying by the cover' without being bound by complex knowledge. Upholding this promise, over the past year, we’ve quietly celebrated countless warm 'cheers' at tables across Japan.

To express our gratitude for a year full of toasts since the shop’s opening, and to let more people experience the excitement of discovering new alcohol, we’ve designed this sale with a focus on ease of choice: a uniform pricing sale from ¥1,000 to ¥4,000.

Three things Sakehinata wants to deliver through this sale

1. [Comfortable within your budget] Five uniform price tiers to enjoy 'cover buying' while staying within your budget

For those unfamiliar with alcohol, deciding 'how much to spend' can be a real dilemma. For this sale, we’ve prepared five fixed-price zones: ¥1,000, ¥1,500, ¥2,000, ¥3,000, and ¥4,000. Whether you want to 'start casually with the ¥1,000 zone' or 'treat yourself tonight with the ¥3,000 zone,' you can confidently choose bottles purely based on your favorite designs within your preferred budget. (Some labels offer up to 55% off.)

2. [Make gatherings more fun] Alcohol as the star of communication—even if you don’t drink

Cute, a little quirky, yet strangely captivating—this sale brings together a wide array of uniquely designed bottles that spark conversation. Whether you’re someone who loves drinking or someone who chooses not to, everyone can gather around a single bottle design and share the same joyful excitement. We’re proposing a new way to celebrate together.

3. [A brighter future for alcohol] Bridging 'craftsmen across Japan' with 'the next generation of fans'

We hope that this simple, accessible 'cover buying at uniform prices' will encourage even those who’ve never been interested in alcohol to pick up a bottle for the first time—and in doing so, discover the passionate artisans behind them across Japan. By growing a new generation of alcohol fans, we aim for a future where alcohol culture becomes even more enjoyable for years to come.

Event details: '1st Anniversary Celebration Sale'

Period: July 17 (Fri), 2026, 12:00 – July 26 (Sun), 2026, 23:59

Sale content: Uniform pricing sale with intuitive tiers: ¥1,000 / ¥1,500 / ¥2,000 / ¥3,000 / ¥4,000

Over 60 'cover-buy bottles' that make you want to tell someone about them (including labels with up to 55% off)

Eligible products: Sake, wine, liqueurs, and more

Venue URL: https://sakehinata.com/collections/1year-sale

About 'Sakehinata (Sakehinata)'

Sakehinata is an online select shop that curates uniquely designed bottles so captivating that both drinkers and non-drinkers alike will want to take photos and share them. Our concept: 'You don’t need complicated knowledge. Choosing because the label is cute is a perfectly valid reason to love something.' We aim to create warm, shared moments sparked by alcohol.

[Sakehinata Online Shop]

https://sakehinata.com/

[Company Overview]

Company name: Izumise Co., Ltd.

Representative: CEO Naotaka Totuka

Address: Rittori Nishimachi 60, Higashi-Horikawa-dori Shijo-dori, Shimogyo-ku, Kyoto City, Kyoto Prefecture

Nippon Life Shijo Building, 7th Floor

URL: https://www.izumise.co.jp/

[Press inquiries]

Contact: Yokota (Izumise Co., Ltd.)

TEL: 075-255-6112

MAIL: info@sakehinata.com / h-yokota@likaman.co.jp

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  • Source: PR TIMES
  • Category: キャンペーン