[Over 150,000 Units Sold] Lefier Wine Cellar Commemorative Sale: Up to 15% OFF!
Key facts
- [Over 150,000 Units Sold] Lefier Wine Cellar Commemorative Sale: Up to 15% OFF!
- IZUMISE Co., Ltd. announced that its wine cellar brand "Lefier," sold by the company and imported by group company Miyako Co., Ltd., has surpassed 150,000 cumulative units sold. To commemorate this milestone, a "150,000 Units Sold SALE" will be held from June 12 (Fri) to June 30 (Tue), 2026, offering up to 15% OFF or 15x points on select models at online shops "Cellar Senka" and "CAVE de L NAOTAKA."
- Source: PR Times
- Date: June 12, 2026
Direct answer
IZUMISE Co., Ltd. announced that its wine cellar brand "Lefier," sold by the company and imported by group company Miyako Co., Ltd., has surpassed 150,000 cumulative units sold. To commemorate this milestone, a "150,000 Units Sold SALE" will be held from June 12 (Fri) to June 30 (Tue), 2026, offering up to 15% OFF or 15x points on select models at online shops "Cellar Senka" and "CAVE de L NAOTAKA."
- Citation
- [Over 150,000 Units Sold] Lefier Wine Cellar Commemorative Sale: Up to 15% OFF! (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
IZUMISE Co., Ltd. announced that its wine cellar brand "Lefier," sold by the company and imported by group company Miyako Co., Ltd., has surpassed 150,000 cumulative units sold. To commemorate this milestone, a "150,000 Units Sold SALE" will be held from June 12 (Fri) to June 30 (Tue), 2026, offering up to 15% OFF or 15x points on select models at online shops "Cellar Senka" and "CAVE de L NAOTAKA."
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 10:00
- 🔍 Collected: June 12, 2026 at 10:27 (27 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (6h 24m after Collected)
IZUMISE Co., Ltd. (Headquarters: Kyoto City, Shimogyo Ward) announces that the cumulative sales of its wine cellar brand "Lefier," sold by the company and imported by its group company Miyako Co., Ltd. (Headquarters: Taito Ward, Tokyo), has surpassed 150,000 units (※1).
To commemorate this achievement and express gratitude for continued patronage, we will hold the "150,000 Units Sold SALE" from Friday, June 12, 2026, to Tuesday, June 30, 2026. During this sale, select models will be available at up to 15% OFF or with 15x points at three "Cellar Senka" online shops and two "CAVE de L NAOTAKA" shops.
(※1) Cumulative sales of the Lefier series from July 2011 to March 2026.
■Overview of the "150,000 Units Sold SALE"
"Lefier" has been supported by many wine and sake enthusiasts since its launch in 2011. To celebrate surpassing 150,000 cumulative units sold, we are holding a special sale to thank our customers. We have prepared attractive campaigns that differ by store.
■ Sale Period: Friday, June 12, 2026 – Tuesday, June 30, 2026
■ Participating Stores: Cellar Senka (Main Store, Rakuten Ichiba Store, Yahoo! Store), CAVE de L NAOTAKA (Rakuten Ichiba Store, Yahoo! Store)
① 15% OFF Campaign
Participating Store: Cellar Senka Main Store
Eligible Models: GALLERY88, PRO132+, PRO171, PRO127
② 15x Points Campaign
Participating Stores: Cellar Senka Rakuten Ichiba Store, Cellar Senka Yahoo! Store, CAVE de L NAOTAKA Rakuten Ichiba Store, CAVE de L NAOTAKA Yahoo! Store
Eligible Models: GALLERY88, PRO132+, PRO171, PRO127
③ 10% OFF Campaign
Participating Stores: All 5 stores
Eligible Models: TwoTime55, TwoTime40+, R&W32, R&W27+, BASE18, BUILT21, -5℃SAKE23+(B), -5℃ SAKE23+ (W)
④ ¥1,500 OFF Campaign
Participating Stores: All 5 stores
Eligible Models: ENTRY18, ENTRY15, PELTIER32, PELTIER12
■ Introducing Some Featured Sale Models
Product Name: PRO171
Storage Capacity: 171 bottles (standard Bordeaux bottle equivalent)
Price at Cellar Senka Main Store: ¥261,800 (tax included)
Features: The largest capacity wine cellar in Lefier's history. Features wooden shelves with smooth-sliding rails.
Details here
Product Name: TwoTime40+
Storage Capacity: 40 bottles (standard Bordeaux bottle equivalent)
Price at Cellar Senka Main Store: ¥96,800 (tax included)
Features: A dual-zone wine cellar allowing you to set different temperatures for each compartment. With shelf spacing of 11cm or more, it can easily store wider bottles.
Details here
Product Name: BUILT21
Storage Capacity: 21 bottles (standard Bordeaux bottle equivalent)
Price at Cellar Senka Main Store: ¥66,000 (tax included)
Features: A built-in compatible wine cellar pursuing both design and functionality. It does not require the usual 5-10cm of heat dissipation space, allowing installation in small gaps or under counters.
Details here
Product Name: -5℃ SAKE23+ (W)
Storage Capacity: 31 bottles (Japanese 4-go bottle equivalent)
Price at Cellar Senka Main Store: ¥86,000 (tax included)
Features: A sake cellar capable of storing at -5℃. Features a noiseless design that blends into Nordic-style interiors and modern kitchens. Triple-glazed Low-E glass suppresses condensation and provides UV protection.
Details here
■ About Lefier
Launched in 2011, Lefier is a wine cellar brand that has achieved over 150,000 cumulative units sold as of 2026. It has garnered significant acclaim, achieving the No.1 ranking in the wine cellar category on Rakuten Ichiba, a major e-commerce platform. Offering a range of 18 models from 12-bottle to 171-bottle capacities, the brand also launched the industry's first 20-year extended warranty service in 2024.
Official Website: https://lefier.jp/
Special Sale Page
Cellar Senka Main Store: https://www.winecellar.jp/c/campaign/sale
Cellar Senka Rakuten Ichiba Store: https://item.rakuten.co.jp/cellar/c/0000010492/
Cellar Senka Yahoo! Store: https://store.shopping.yahoo.co.jp/cellar/b7e8bbbbsa.html
CAVE de L NAOTAKA Rakuten Ichiba Store: https://item.rakuten.co.jp/wine-naotaka/c/0000030346/
CAVE de L NAOTAKA Yahoo! Store: https://store.shopping.yahoo.co.jp/wine-naotaka/b7e8bbbbsa.html
[Contact for Inquiries Regarding This Press Release]
IZUMISE Co., Ltd. Contact: Ichimura, Okumura
TEL: 075-255-6112 MAIL: infomaster@winecellar.jp
[Company Profile]
Company Name: IZUMISE Co., Ltd.
Representative Director: Naotaka Totsuka
Location: 7th Floor, Nippon Seimei Shijo Building, 60 Tachiuri Nishimachi, Higashitoin Higashiiru, Shijo Dori, Shimogyo Ward, Kyoto City, Kyoto Prefecture, Japan
URL: https://www.izumise.co.jp/
To commemorate this achievement and express gratitude for continued patronage, we will hold the "150,000 Units Sold SALE" from Friday, June 12, 2026, to Tuesday, June 30, 2026. During this sale, select models will be available at up to 15% OFF or with 15x points at three "Cellar Senka" online shops and two "CAVE de L NAOTAKA" shops.
(※1) Cumulative sales of the Lefier series from July 2011 to March 2026.
■Overview of the "150,000 Units Sold SALE"
"Lefier" has been supported by many wine and sake enthusiasts since its launch in 2011. To celebrate surpassing 150,000 cumulative units sold, we are holding a special sale to thank our customers. We have prepared attractive campaigns that differ by store.
■ Sale Period: Friday, June 12, 2026 – Tuesday, June 30, 2026
■ Participating Stores: Cellar Senka (Main Store, Rakuten Ichiba Store, Yahoo! Store), CAVE de L NAOTAKA (Rakuten Ichiba Store, Yahoo! Store)
① 15% OFF Campaign
Participating Store: Cellar Senka Main Store
Eligible Models: GALLERY88, PRO132+, PRO171, PRO127
② 15x Points Campaign
Participating Stores: Cellar Senka Rakuten Ichiba Store, Cellar Senka Yahoo! Store, CAVE de L NAOTAKA Rakuten Ichiba Store, CAVE de L NAOTAKA Yahoo! Store
Eligible Models: GALLERY88, PRO132+, PRO171, PRO127
③ 10% OFF Campaign
Participating Stores: All 5 stores
Eligible Models: TwoTime55, TwoTime40+, R&W32, R&W27+, BASE18, BUILT21, -5℃SAKE23+(B), -5℃ SAKE23+ (W)
④ ¥1,500 OFF Campaign
Participating Stores: All 5 stores
Eligible Models: ENTRY18, ENTRY15, PELTIER32, PELTIER12
■ Introducing Some Featured Sale Models
Product Name: PRO171
Storage Capacity: 171 bottles (standard Bordeaux bottle equivalent)
Price at Cellar Senka Main Store: ¥261,800 (tax included)
Features: The largest capacity wine cellar in Lefier's history. Features wooden shelves with smooth-sliding rails.
Details here
Product Name: TwoTime40+
Storage Capacity: 40 bottles (standard Bordeaux bottle equivalent)
Price at Cellar Senka Main Store: ¥96,800 (tax included)
Features: A dual-zone wine cellar allowing you to set different temperatures for each compartment. With shelf spacing of 11cm or more, it can easily store wider bottles.
Details here
Product Name: BUILT21
Storage Capacity: 21 bottles (standard Bordeaux bottle equivalent)
Price at Cellar Senka Main Store: ¥66,000 (tax included)
Features: A built-in compatible wine cellar pursuing both design and functionality. It does not require the usual 5-10cm of heat dissipation space, allowing installation in small gaps or under counters.
Details here
Product Name: -5℃ SAKE23+ (W)
Storage Capacity: 31 bottles (Japanese 4-go bottle equivalent)
Price at Cellar Senka Main Store: ¥86,000 (tax included)
Features: A sake cellar capable of storing at -5℃. Features a noiseless design that blends into Nordic-style interiors and modern kitchens. Triple-glazed Low-E glass suppresses condensation and provides UV protection.
Details here
■ About Lefier
Launched in 2011, Lefier is a wine cellar brand that has achieved over 150,000 cumulative units sold as of 2026. It has garnered significant acclaim, achieving the No.1 ranking in the wine cellar category on Rakuten Ichiba, a major e-commerce platform. Offering a range of 18 models from 12-bottle to 171-bottle capacities, the brand also launched the industry's first 20-year extended warranty service in 2024.
Official Website: https://lefier.jp/
Special Sale Page
Cellar Senka Main Store: https://www.winecellar.jp/c/campaign/sale
Cellar Senka Rakuten Ichiba Store: https://item.rakuten.co.jp/cellar/c/0000010492/
Cellar Senka Yahoo! Store: https://store.shopping.yahoo.co.jp/cellar/b7e8bbbbsa.html
CAVE de L NAOTAKA Rakuten Ichiba Store: https://item.rakuten.co.jp/wine-naotaka/c/0000030346/
CAVE de L NAOTAKA Yahoo! Store: https://store.shopping.yahoo.co.jp/wine-naotaka/b7e8bbbbsa.html
[Contact for Inquiries Regarding This Press Release]
IZUMISE Co., Ltd. Contact: Ichimura, Okumura
TEL: 075-255-6112 MAIL: infomaster@winecellar.jp
[Company Profile]
Company Name: IZUMISE Co., Ltd.
Representative Director: Naotaka Totsuka
Location: 7th Floor, Nippon Seimei Shijo Building, 60 Tachiuri Nishimachi, Higashitoin Higashiiru, Shijo Dori, Shimogyo Ward, Kyoto City, Kyoto Prefecture, Japan
URL: https://www.izumise.co.jp/
FAQ
Where can I purchase "Lefier" wine cellars?
You can purchase them at the online shops of Cellar Senka (Main, Rakuten Ichiba, Yahoo! stores) and CAVE de L NAOTAKA (Rakuten Ichiba, Yahoo! stores). Special prices are available during the sale period.
Which models are discounted in the 150,000 units sold sale?
Popular models like GALLERY88, PRO132+, PRO171, and PRO127 are eligible for up to 15% OFF or 15x points, depending on the store. Other models, including the TwoTime series and sake cellars, are also discounted.
What are the strengths of the "Lefier" brand?
Since its launch in 2011, it has achieved over 150,000 cumulative sales, ranked No.1 on Rakuten Ichiba, and boasts strengths in quality and customer support, including the industry's first 20-year extended warranty.
What are the benefits of purchasing during the sale period?
It's a great opportunity with select models offering up to 15% OFF or 15x points. It's recommended to consider models you've been hesitating to buy.
Are there cellars suitable for storing sake?
Yes, the "-5℃SAKE23+" series is a dedicated cellar that allows sake storage at -5℃. It features a modern design and is popular for home use.