Adopting the Most Luxurious Sake Brewing Pressing Method 'Tobin-dori'. Limited Quantity Lottery Sale Begins. Reaching New Frontiers in Sake with Hyoon Aging. Limited Edition Product, Praised by Wine Connoisseurs, Lottery Sale Starts.

Izumise Co., Ltd. (Headquarters: Kyoto City, Shimogyo Ward, Representative Director: Takao Tozuka), which operates over 50 specialized online liquor stores and engages in new liquor product development and web production, will begin a lottery sale on Friday, June 12, 2026, for "003Re. Vintage Sake 0℃ 2023 The Silent Rebirth Junmai Daiginjo" (hereinafter referred to as "003Re.") from the brand °Ondo, which re-engineers sake with a focus on hyoon aging.

What is the "°Ondo" Project, Focused on Aging Temperature and Time?

Sake is often called "sake that travels through time," appreciated for the deepening color, mellowing taste, and complex aroma that develop over time. However, is this change truly "evolution"? This question sparked the start of "°Ondo," a SAKE brand that explores aging temperatures. °Ondo ages sake at -5 to 0°C (hyoon aging), allowing it to continue evolving at an extremely slow pace without freezing. The focus is not just on aging left to time, but also on the evolution brought about by temperature through hyoon aging. Furthermore, by combining factors such as breweries that diligently craft sake in various regions, traditional methods that spare no effort and are meticulously detailed, and aging barrels, °Ondo brand products highlight distinct characters like clear colors, crisp aromas, and quietly refined umami. In 2025, the Ministry of Land, Infrastructure, Transport and Tourism announced that the number of foreign visitors to Japan surpassed 40 million for the first time in history (*). We anticipate that following the "Japanese Whisky" boom, a boom in aged sake will emerge. "°Ondo," known among connoisseurs domestically for its small production volume and high rarity, aims to grow into a globally recognized popular brand.

Thorough Commitment That Impresses Wine Lovers: Brewery x Tobin-dori x Hyoon Aging

The °Ondo brand, launched in 2024, is characterized by its products being carefully crafted by unique breweries from across the country, rather than by a single brewery. "003Re." is manufactured by Eau-de-vie Shonai, a brewery with a 151-year history founded in the Shonai Plain of Yamagata Prefecture. It uses "Yuki Megami," a local sake rice harvested from the Shonai Plain, polished to 40%, and employs the "Tobin-dori" method for bottling.

Tobin-dori process at Eau-de-vie Shonai

Tobin-dori is a special method in the sake pressing process. Sake pressed using the "Fukuro-tsuri" technique, where moromi is placed in sake bags and hung to drip naturally by gravity, is further filled into "Tobin" (18-liter bottles) for storage. Because it separates naturally without pressure, sake with less impurities and a clear, delicate taste and aroma is produced. Filling it into Tobins also reduces the surface area exposed to air, which is expected to help suppress changes in quality. This sake, made from the finest parts collected through the Tobin-dori method, is then aged in sub-zero air. This manufacturing process, which requires immense time and effort, evokes a meticulousness akin to winemaking, making it a major reason why not only sake enthusiasts but also wine lovers are impressed.

【Product Overview】

Product Name: 003Re. Vintage Sake 0℃ 2023

The Silent Rebirth Junmai Daiginjo "Chosui"

Price: 17,600 yen (tax included, shipping not included)

Brewing Year: 2023

Aging Temperature: 0°C

Sake Rice: Yuki Megami Polishing Ratio: 40%

Alcohol Content: 16%

Sake Meter Value: +1

Acidity: 1.2

Volume: 720ml

Manufacturer: Eau-de-vie Shonai, Yamagata Prefecture

Recommended Serving Method: Chilled, in a wine glass

【Lottery Sale Purchase Method】

Lottery Sale Period: June 12, 2026 (Friday) - June 25, 2026 (Thursday)

Lottery Sale Winner Announcement: June 26, 2026 (Friday)

Product Page: https://ondosake.com/products/003re

【About °Ondo】

°Ondo is a project that aims to rediscover the inherent charm of sake by reserving it at hyoon (below 0°C) and to scientifically understand sake through temperature.

(Recently Released Product) 007 Meursault Cask -3℃ 2023 Junmai Daiginjo "Rinka" 38,500 yen (tax included) / 720ml

°Ondo Official Website: https://ondosake.com

*Source: Ministry of Land, Infrastructure, Transport and Tourism, Japan Tourism Agency "Summary of January Ministerial Meeting," January 27, 2026, https://www.mlit.go.jp/kankocho/page01_00056.html

【Company Profile】

Company Name: Izumise Co., Ltd.

Representative: Representative Director, Takao Tozuka

Location: Nissei Shijo Building 7F, 60 Tachiaui Nishimachi, Higashitoyin Higashi-iru, Shijo-dori, Shimogyo-ku, Kyoto City, Kyoto Prefecture

URL: https://www.izumise.co.jp/

【Contact for Inquiries Regarding This Press Release】

Izumise Co., Ltd. Contact: Yokota

TEL: 075-255-6112

MAIL: hi@ondosake.com / h-yokota@likaman.co.jp