Izumise Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto; CEO: Naotaka Totsuka), which operates over 50 specialized online liquor stores, has launched 'WHISKY FLIGHT Premium' via its flagship store, WHISKY LIFE, allowing customers to enjoy rare whiskies in 100ml bottles.
'WHISKY FLIGHT' is a project launched in July 2021 with the concept of 'tasting small amounts easily.' Every Friday, whiskies from around the world are bottled and sold based on various themes. The new 'Premium' line refines this concept to provide a richer tasting experience.
The first release features the 'Japanese Edition,' containing four renowned whiskies: Yamazaki, Hakushu, Yoichi, and Miyagikyo. The 'Scotch Edition' includes four whiskies from different Scottish regions: The Macallan, Loch Lomond, Glen Scotia, and Bowmore. Each set comes in 100ml bottles.
The gift box includes a tasting guide, basic whisky knowledge, a map of Scottish regions and Japanese distilleries, and a carrying bag, making it an ideal gift. It is recommended for both experts and beginners.
Japanese Edition: Enjoy four popular single malts: Yamazaki, Hakushu, Yoichi, and Miyagikyo. Price: 9,980 JPY (special launch price, down from 11,000 JPY).
Scotch Edition: Enjoy four single malts including The Macallan, representing four of Scotland's six major regions. Price: 9,980 JPY (special launch price, down from 11,000 JPY).
Starting June 1, 2026, a campaign will be held where customers can collect stickers to receive a 'Special Set' of six 50ml bottles.
FACT BOX
- Source: PR TIMES
- Category: Product Launch