On May 20th 'World Bee Day,' Proposing Mead, 'Humanity's Oldest Alcohol,' and Promoting the Appeal of Australian Honey Wine.
Izumise Inc. is strengthening its proposal of two types of Australian honey wine, 'Mead,' on May 20th 'World Bee Day.' The company will promote the appeal of mead, considered humanity's oldest alcohol, and introduce the diversity of alcoholic beverages.
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- 📰 Published: May 13, 2026 at 19:00
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Izumise Inc. (Head Office: Shimogyo-ku, Kyoto; Representative Director: Naotaka Totsuka), which operates over 50 specialized liquor e-commerce stores, will strengthen its proposal of "Mead (honey wine)," an alcoholic beverage made by fermenting honey, in conjunction with "World Bee Day" on May 20th. The company will feature two types from Maxwell, a family-owned winery in McLaren Vale, Australia: "Honey Mead" and "Spice Mead." Through mead, said to be the world's oldest fermented alcohol, Izumise Inc. will promote the charm of "honey and alcohol culture" in conjunction with World Bee Day.
Honey brought by bees and "humanity's oldest alcohol" mead
May 20th is "World Bee Day," designated by the United Nations. It is known as a day to widely convey the importance of bees, which are essential for ecosystems and agriculture.
"Mead (honey wine)," made by fermenting honey collected by bees, is a traditional alcoholic beverage said to be one of humanity's oldest alcohols.
In ancient Greece, it was called "Ambrosia," the drink of the gods that grants immortality, and it is also known as the alcohol related to the origin of "honeymoon."
It is believed that the Vikings, a Northern European maritime people who advanced into the oceans and engaged in trade and migration between the 9th and 12th centuries, believed that drinking mead for a month after marriage would bless them with children. This "Honey Moon" culture is said to have led to the current word "honeymoon."
In recent years, as interest in craft alcoholic beverages and unique alcohols has grown, Izumise Inc. will also propose the appeal of mead as a new option.
Two types of "Maxwell" mead made from Australian honey
The mead introduced this time is from "Maxwell," a winery that produces wine in McLaren Vale, a famous wine region in Australia.
This winery has been committed to producing high-quality mead for many years and is known as one of the largest mead producers in the Southern Hemisphere.
The honey used as a raw material is derived from eucalyptus honey native to Australia. It is characterized by the rich sweetness and distinctive aroma unique to honey collected in a clean natural environment.
"Honey Mead" enjoyable like a dessert wine
This is a sweet mead characterized by aromas reminiscent of floral beeswax and marmalade. A refreshing apricot sensation and the richness derived from honey spread throughout the mouth.
It can be enjoyed chilled as is, or mixed with lemonade or dry ginger ale. It is also suitable for pairing with desserts.
- English notation: Maxwell Honey Mead
- Volume: 750ml
- Product page: https://item.rakuten.co.jp/winepro/431586/
"Spice Mead" with a spreading aroma of spices
This is a spiced mead flavored with cinnamon and cloves. The sweet aroma derived from honey is layered with exotic spice nuances, allowing you to enjoy a complex and deep flavor.
It can be enjoyed chilled, or warmed up to drink as hot mead. The aroma of cinnamon and cloves spreads, making it a suitable drink for relaxing times.
- English notation: Maxwell Spice Mead
- Volume: 750ml
- Product page: https://item.rakuten.co.jp/winepro/431585/
Promoting the charm of "alcohol culture made from honey"
At our store, we will continue to propose encounters with various alcohol cultures through commemorative dates related to food culture, such as "World Bee Day."
Along with the history and cultural background of mead, said to be "humanity's oldest alcohol," we will promote its appeal, including its natural sweetness derived from honey and its diverse ways of drinking.
【Product Overview】
Name: Maxwell Honey Mead
Volume: 750ml
Product page: https://item.rakuten.co.jp/winepro/431586/
Name: Maxwell Spice Mead
Volume: 750ml
Product page: https://item.rakuten.co.jp/winepro/431585/
【WINE PRO Rakuten Ichiba Store】
https://www.rakuten.co.jp/winepro/
【Company Overview】
Company name: Izumise Inc.
Representative: Naotaka Totsuka, Representative Director
Location: Nihon Seimei Shijo Building 7F, 60 Tateuri Nishimachi, Higashi-iru, Shijodori Higashinotoin, Shimogyo-ku, Kyoto-shi, Kyoto
URL: https://www.izumise.co.jp/
【Inquiries regarding this press release】
Izumise Inc. contact: Yokota
TEL: 075-255-6112
MAIL: winepro-rakuten@lizumise.com / h-yokota@likaman.co.jp
Honey brought by bees and "humanity's oldest alcohol" mead
May 20th is "World Bee Day," designated by the United Nations. It is known as a day to widely convey the importance of bees, which are essential for ecosystems and agriculture.
"Mead (honey wine)," made by fermenting honey collected by bees, is a traditional alcoholic beverage said to be one of humanity's oldest alcohols.
In ancient Greece, it was called "Ambrosia," the drink of the gods that grants immortality, and it is also known as the alcohol related to the origin of "honeymoon."
It is believed that the Vikings, a Northern European maritime people who advanced into the oceans and engaged in trade and migration between the 9th and 12th centuries, believed that drinking mead for a month after marriage would bless them with children. This "Honey Moon" culture is said to have led to the current word "honeymoon."
In recent years, as interest in craft alcoholic beverages and unique alcohols has grown, Izumise Inc. will also propose the appeal of mead as a new option.
Two types of "Maxwell" mead made from Australian honey
The mead introduced this time is from "Maxwell," a winery that produces wine in McLaren Vale, a famous wine region in Australia.
This winery has been committed to producing high-quality mead for many years and is known as one of the largest mead producers in the Southern Hemisphere.
The honey used as a raw material is derived from eucalyptus honey native to Australia. It is characterized by the rich sweetness and distinctive aroma unique to honey collected in a clean natural environment.
"Honey Mead" enjoyable like a dessert wine
This is a sweet mead characterized by aromas reminiscent of floral beeswax and marmalade. A refreshing apricot sensation and the richness derived from honey spread throughout the mouth.
It can be enjoyed chilled as is, or mixed with lemonade or dry ginger ale. It is also suitable for pairing with desserts.
- English notation: Maxwell Honey Mead
- Volume: 750ml
- Product page: https://item.rakuten.co.jp/winepro/431586/
"Spice Mead" with a spreading aroma of spices
This is a spiced mead flavored with cinnamon and cloves. The sweet aroma derived from honey is layered with exotic spice nuances, allowing you to enjoy a complex and deep flavor.
It can be enjoyed chilled, or warmed up to drink as hot mead. The aroma of cinnamon and cloves spreads, making it a suitable drink for relaxing times.
- English notation: Maxwell Spice Mead
- Volume: 750ml
- Product page: https://item.rakuten.co.jp/winepro/431585/
Promoting the charm of "alcohol culture made from honey"
At our store, we will continue to propose encounters with various alcohol cultures through commemorative dates related to food culture, such as "World Bee Day."
Along with the history and cultural background of mead, said to be "humanity's oldest alcohol," we will promote its appeal, including its natural sweetness derived from honey and its diverse ways of drinking.
【Product Overview】
Name: Maxwell Honey Mead
Volume: 750ml
Product page: https://item.rakuten.co.jp/winepro/431586/
Name: Maxwell Spice Mead
Volume: 750ml
Product page: https://item.rakuten.co.jp/winepro/431585/
【WINE PRO Rakuten Ichiba Store】
https://www.rakuten.co.jp/winepro/
【Company Overview】
Company name: Izumise Inc.
Representative: Naotaka Totsuka, Representative Director
Location: Nihon Seimei Shijo Building 7F, 60 Tateuri Nishimachi, Higashi-iru, Shijodori Higashinotoin, Shimogyo-ku, Kyoto-shi, Kyoto
URL: https://www.izumise.co.jp/
【Inquiries regarding this press release】
Izumise Inc. contact: Yokota
TEL: 075-255-6112
MAIL: winepro-rakuten@lizumise.com / h-yokota@likaman.co.jp