Amidst the Growing Trend of High-Value Sake, a New Proposal Combines Sub-Zero Aging x Meursault Casks. Sake Brand '°Ondo' Launches Limited Release on Makuake.
Izumise Co., Ltd. announces the advance limited release of a new premium sake, '007 Meursault Cask −3℃ 2023 Junmai Daiginjo', from its temperature-focused brand '°Ondo' on Makuake starting April 6, 2026. Manufactured by Honda Shoten, it features a unique three-stage maturation process including sub-zero aging and finishing in French wine casks.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 21:00
- 🔍 Collected: April 2, 2026 at 13:36
- 🤖 AI Analyzed: April 21, 2026 at 06:22 (448h 46m after Collected)
Izumise Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto; CEO: Naotaka Totsuka), which operates over 50 online liquor stores and handles new liquor product development and web production, will launch "007 Meursault Cask −3℃ 2023 Junmai Daiginjo"—a new product from "°Ondo", a brand redesigning sake around sub-zero aging. Sales begin on the crowdfunding service "Makuake" on April 6, 2026.
This product is manufactured by Honda Shoten Co., Ltd., a brewery in Himeji, Hyogo Prefecture, known for the sake brand "Tatsuriki". It is a Junmai Daiginjo made with Special A-ranked Yamada Nishiki rice from the Kanae area of Yokawa-cho, Hyogo. The sake is aged at minus 3°C for two years and then further matured in white wine casks from Meursault, Burgundy. Of the limited 280 bottles, 100 will be available for advance sale.
## Diversifying the Value of Sake, Proposing New Value Through Maturation
In recent years, the sake market has seen an increase in products priced over 10,000 yen and brands boasting added value such as limited production methods, leading to a diversification of price ranges and ways to enjoy the beverage.
Drawing attention amidst this trend are new value propositions based on maturation methods.
With advancements in temperature control technology, sake employing unconventional aging approaches has emerged.
## "°Ondo": A Brand Re-examining Sake Through Temperature
°Ondo is a sake brand that reinterprets sake from the perspective of "temperature".
While traditional aging brings changes in color, aroma, and taste over time, it is also said to inevitably suffer from effects like oxidation and over-maturation.
°Ondo focuses on the "sub-zero" temperature range of 0°C to −5°C, just before water freezes.
By keeping the aging process extremely slow without freezing the liquid, the brand aims for a maturation that refines the umami of the sake while preserving its aroma and pristine clarity.
## Three-Stage Maturation: Sub-Zero Aging x Meursault Casks
"007 Meursault Cask −3℃ 2023 Junmai Daiginjo" undergoes a luxurious three-stage maturation process, based on a Junmai Daiginjo polished down to 35% using Special A Yamada Nishiki from Kanae, Yokawa-cho, Hyogo—considered the birthplace of Yamada Nishiki.
- Stage 1: Sub-Zero Aging
The Junmai Daiginjo is aged at minus 3°C for approximately two years.
This refines the sake quality while suppressing oxidation and discoloration.
- Stage 2: Meursault Cask Finishing
France, Bu...
This product is manufactured by Honda Shoten Co., Ltd., a brewery in Himeji, Hyogo Prefecture, known for the sake brand "Tatsuriki". It is a Junmai Daiginjo made with Special A-ranked Yamada Nishiki rice from the Kanae area of Yokawa-cho, Hyogo. The sake is aged at minus 3°C for two years and then further matured in white wine casks from Meursault, Burgundy. Of the limited 280 bottles, 100 will be available for advance sale.
## Diversifying the Value of Sake, Proposing New Value Through Maturation
In recent years, the sake market has seen an increase in products priced over 10,000 yen and brands boasting added value such as limited production methods, leading to a diversification of price ranges and ways to enjoy the beverage.
Drawing attention amidst this trend are new value propositions based on maturation methods.
With advancements in temperature control technology, sake employing unconventional aging approaches has emerged.
## "°Ondo": A Brand Re-examining Sake Through Temperature
°Ondo is a sake brand that reinterprets sake from the perspective of "temperature".
While traditional aging brings changes in color, aroma, and taste over time, it is also said to inevitably suffer from effects like oxidation and over-maturation.
°Ondo focuses on the "sub-zero" temperature range of 0°C to −5°C, just before water freezes.
By keeping the aging process extremely slow without freezing the liquid, the brand aims for a maturation that refines the umami of the sake while preserving its aroma and pristine clarity.
## Three-Stage Maturation: Sub-Zero Aging x Meursault Casks
"007 Meursault Cask −3℃ 2023 Junmai Daiginjo" undergoes a luxurious three-stage maturation process, based on a Junmai Daiginjo polished down to 35% using Special A Yamada Nishiki from Kanae, Yokawa-cho, Hyogo—considered the birthplace of Yamada Nishiki.
- Stage 1: Sub-Zero Aging
The Junmai Daiginjo is aged at minus 3°C for approximately two years.
This refines the sake quality while suppressing oxidation and discoloration.
- Stage 2: Meursault Cask Finishing
France, Bu...