Regional Specialty Sales "47 Marche" Conducts TikTok Shop's Global First "Alcohol Live Commerce"
IZULCA Inc.'s "47 Marche" successfully conducted TikTok Shop's global first alcohol live commerce on May 8, 2026. In collaboration with the long-established Katsunuma Winery in Yamanashi, they promoted the appeal of Japanese wine nationwide. This groundbreaking initiative aims to expand sales channels for regional products.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 23:53
- 🔍 Collected: May 11, 2026 at 15:01
- 🤖 AI Analyzed: May 11, 2026 at 22:14 (7h 12m after Collected)
IZULCA Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Yoshiki Enohara), operating the regional specialty sales account "47 Marche," conducted TikTok Shop's global first "alcohol live commerce" on May 8, 2026. In this broadcast, they collaborated with Katsunuma Winery Inc. (Katsunuma, Yamanashi), a long-established winery founded in 1937, and popular TikTok creator "Sena (DAsena Official Channel)" to promote the appeal of Japanese wine nationwide.
TikTok Shop operates e-commerce functions in various countries worldwide, but there has been no precedent for handling alcohol in live commerce globally. "47 Marche," with its mission to expand sales channels for regional products, achieved this first-ever implementation after repeated coordination with the platform.
Following this success, 47 Marche plans to continuously conduct live commerce for regional products, including alcohol, in the future. They will strengthen collaborations with producers nationwide and expand initiatives to promote regional charm.
**Broadcast Overview**
Date: May 8, 2026
Accounts: 47 Marche (IZULCA Inc.), DAsena Official Channel (Sena Inc.)
**Main Products Sold:**
● Katsunuma Winery Aruga Branca Clareza 2024
A popular wine made by blending Koshu grapes grown in diverse soils and climates within Yamanashi Prefecture, aiming to "convey the maximum charm of Koshu in a beautiful and clear style." Its taste accompanies everything from daily life to special occasions.
● Katsunuma Winery Aruga Branca Isehara 2024
Part of a series born from the historic discovery of "citrus aroma" in Koshu wine. It is considered a "wine with a special terroir background in Japan," characterized by the high aroma produced by rare sandy-gravelly soil.
● Katsunuma Winery Aruga Tinto Alcazar 2022
A medium-bodied wine using Muscat Bailey A. It offers a complex taste with aromas of framboise and cherry, layered with eucalyptus and white pepper.
**About Katsunuma Winery**
Katsunuma Winery was founded in 1937. Rooted in Katsunuma, Yamanashi, they continue to make wine that balances tradition and innovation. They are pioneers of Japanese wine who continued to support farmers even in the 1990s when the indigenous Japanese grape variety "Koshu grape," with over 1300 years of history, faced a crisis. They continue to be a winery that inspires people worldwide with the highest quality Koshu.
https://www.katsunuma-winery.com/
**About IZULCA Inc.**
IZULCA Inc. is a joint venture between MicroAd Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Kentaro Watanabe) and Pinspace Inc., which develops a wide range of businesses including operational agency for overseas TikTok Shop and other e-commerce platforms. Leveraging Pinspace's extensive know-how and MicroAd's network, they develop comprehensive support services for TikTok Shop operations and live commerce.
https://izulca.jp/
TikTok Shop operates e-commerce functions in various countries worldwide, but there has been no precedent for handling alcohol in live commerce globally. "47 Marche," with its mission to expand sales channels for regional products, achieved this first-ever implementation after repeated coordination with the platform.
Following this success, 47 Marche plans to continuously conduct live commerce for regional products, including alcohol, in the future. They will strengthen collaborations with producers nationwide and expand initiatives to promote regional charm.
**Broadcast Overview**
Date: May 8, 2026
Accounts: 47 Marche (IZULCA Inc.), DAsena Official Channel (Sena Inc.)
**Main Products Sold:**
● Katsunuma Winery Aruga Branca Clareza 2024
A popular wine made by blending Koshu grapes grown in diverse soils and climates within Yamanashi Prefecture, aiming to "convey the maximum charm of Koshu in a beautiful and clear style." Its taste accompanies everything from daily life to special occasions.
● Katsunuma Winery Aruga Branca Isehara 2024
Part of a series born from the historic discovery of "citrus aroma" in Koshu wine. It is considered a "wine with a special terroir background in Japan," characterized by the high aroma produced by rare sandy-gravelly soil.
● Katsunuma Winery Aruga Tinto Alcazar 2022
A medium-bodied wine using Muscat Bailey A. It offers a complex taste with aromas of framboise and cherry, layered with eucalyptus and white pepper.
**About Katsunuma Winery**
Katsunuma Winery was founded in 1937. Rooted in Katsunuma, Yamanashi, they continue to make wine that balances tradition and innovation. They are pioneers of Japanese wine who continued to support farmers even in the 1990s when the indigenous Japanese grape variety "Koshu grape," with over 1300 years of history, faced a crisis. They continue to be a winery that inspires people worldwide with the highest quality Koshu.
https://www.katsunuma-winery.com/
**About IZULCA Inc.**
IZULCA Inc. is a joint venture between MicroAd Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Kentaro Watanabe) and Pinspace Inc., which develops a wide range of businesses including operational agency for overseas TikTok Shop and other e-commerce platforms. Leveraging Pinspace's extensive know-how and MicroAd's network, they develop comprehensive support services for TikTok Shop operations and live commerce.
https://izulca.jp/