TikTok Shop Account '47 Marche' for Local Specialties Hosts 'Kesennuma & Minamisanriku Specialties Live' to Commemorate Great East Japan Earthquake Recovery
IZULCA Inc. successfully held an 8-day live commerce event on TikTok Shop to sell specialties from Kesennuma and Minamisanriku, commemorating the 15th anniversary of the Great East Japan Earthquake. Part of the proceeds was donated to the Noto Peninsula Earthquake relief.
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- 📰 Published: April 6, 2026 at 17:59
- 🔍 Collected: April 6, 2026 at 09:01
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IZULCA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yoshiki Ehara) announces the successful conclusion of the live commerce project "Great East Japan Earthquake Recovery Commemoration: Kesennuma & Minamisanriku Specialties Live", which was held for 8 days from March 10 to 17, approaching the 15th anniversary of the Great East Japan Earthquake.
Through this project, we introduced local specialties from Kesennuma and Minamisanriku, Miyagi Prefecture to the whole country, and received warm support and purchases from many viewers. In addition, a portion of the sales was donated to support the recovery of the Noto Peninsula Earthquake in Ishikawa Prefecture.
Event Overview
15 years have passed since the earthquake. Thanks to extensive support, Kesennuma and Minamisanriku have regained their vitality and are once again able to deliver the region's charm nationwide. In this live commerce event, we conveyed the "steps of recovery" and the "present state of the region" through local specialties, and created new connections with the region through supportive comments and purchases from viewers.
Event Name: Great East Japan Earthquake Recovery Commemoration: Kesennuma & Minamisanriku Specialties Live
Streaming Account: TikTok Shop Account "47 Marche"
Event Period: March 10 (Tue) - March 17 (Tue)
Lineup of Featured Specialties
Many popular specialties representing Kesennuma and Minamisanriku were featured, receiving a great response, especially for the seafood products.
- Saikichi Shoten: Bite-sized Golden Saury
- Hasegawa Nori: Nori Zanmai (Roasted nori, Flavored nori, Salted nori, Wasabi flavored nori)
- Hokukatsu: Swordfish Collar Toro Steak, Tuna Shop's Negitoro
- Abecho Shoten: Pole-and-line fishing boat "Kiyou-maru" Sashimi Toro Bonito, Seared Bonito
- Yamayo Suisan: Oysters & Surf Clams Tin Can Roast
- Yama
Through this project, we introduced local specialties from Kesennuma and Minamisanriku, Miyagi Prefecture to the whole country, and received warm support and purchases from many viewers. In addition, a portion of the sales was donated to support the recovery of the Noto Peninsula Earthquake in Ishikawa Prefecture.
Event Overview
15 years have passed since the earthquake. Thanks to extensive support, Kesennuma and Minamisanriku have regained their vitality and are once again able to deliver the region's charm nationwide. In this live commerce event, we conveyed the "steps of recovery" and the "present state of the region" through local specialties, and created new connections with the region through supportive comments and purchases from viewers.
Event Name: Great East Japan Earthquake Recovery Commemoration: Kesennuma & Minamisanriku Specialties Live
Streaming Account: TikTok Shop Account "47 Marche"
Event Period: March 10 (Tue) - March 17 (Tue)
Lineup of Featured Specialties
Many popular specialties representing Kesennuma and Minamisanriku were featured, receiving a great response, especially for the seafood products.
- Saikichi Shoten: Bite-sized Golden Saury
- Hasegawa Nori: Nori Zanmai (Roasted nori, Flavored nori, Salted nori, Wasabi flavored nori)
- Hokukatsu: Swordfish Collar Toro Steak, Tuna Shop's Negitoro
- Abecho Shoten: Pole-and-line fishing boat "Kiyou-maru" Sashimi Toro Bonito, Seared Bonito
- Yamayo Suisan: Oysters & Surf Clams Tin Can Roast
- Yama