Legacy Giving Information Magazine 'En-Gift' Now Available at All Seibu Shinkin Bank Branches
The Japan Legacy Gift Association has started placing its specialized legacy giving magazine, 'En-Gift', at all Seibu Shinkin Bank branches from April 2026 to promote asset succession to the community.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 01:40
- 🔍 Collected: April 13, 2026 at 17:01
- 🤖 AI Analyzed: April 19, 2026 at 19:51 (146h 50m after Collected)
The Japan Legacy Gift Association (Will for Japan, Location: Bunkyo-ku, Tokyo, Representative Director: Miki Miura, hereinafter "the Association"), which works to make legacy giving a cultural norm, has begun placing the legacy giving information magazine 'En-Gift' at all branches of Seibu Shinkin Bank (Chairman: Ichiro Takahashi) starting in April 2026.
En-Gift is a specialized booklet on legacy giving, published and distributed for free once a year with a cumulative total of over 64,000 copies. It introduces examples of donations to organizations tackling social issues, universities, and local governments, as well as how to choose donation recipients and sharing personal experiences.
Through this placement, the aim is to provide customers living in the region with a new option to utilize their precious assets for the local development of medicine, welfare, and education through legacy giving, and to serve as a catalyst for taking the first step in giving shape to their intentions.
Background of the Partnership and Placement
Legacy giving is a method of contributing to society by donating a portion of one's estate to non-profit organizations or local schools after passing away through a will. Donations can be made from small amounts such as 100,000 yen, and since the donation is executed after passing, there is no need to worry about the remaining bank balance. Although legacy giving is an effective means of passing on people's thoughts to the next generation and their hometowns, it is not yet common in Japan due to resistance to writing a will and a lack of awareness.
Since its establishment in 2019, the Association has been undertaking various initiatives to make legacy giving a standard practice. In 2025, the Public Interest Incorporated Foundation Will for Japan was also established to promote the Free Wills Campaign, which subsidizes will preparation costs. They are working collaboratively to promote legacy giving.
In February 2026, a partnership agreement regarding legacy giving was concluded between the Public Interest Incorporated Foundation Will for Japan and Seibu Shinkin Bank, and this magazine placement is one of the measures based on that partnership.
Link to the release at the time of the partnership agreement:
https://prtimes.jp/main/html/rd/p/000000004.000170264.html
At the time of the agreement, Chairman Takahashi of Seibu Shinkin Bank delivered the message: "As we approach the peak of the mass inheritance era, if there are those who understand delivering their proof of life and dying wishes to society at the end of their lives, we believe we have a role to convey the initiative of legacy giving, which led to this partnership." Through this collaboration, we will continue our efforts to let more people know about legacy giving.
What is En-Gift?
En-Gift is an information magazine specifically focused on legacy giving, published and distributed for free once a year by the Association to deliver "understanding of legacy giving." In addition to explaining legacy giving, it introduces organizations that have contributed to solving social issues. To date, 64,017 copies have been distributed nationwide. For inquiries regarding distribution and placement, please check the link below.
https://www.izo.or.jp/service/engift.html
About the Japan Legacy Gift Association (Will for Japan)
The Japan Legacy Gift Association (Will for Japan) aims to connect the intentions of people living today to the next generation. A will is a life-stage action that allows one to face what is irreplaceable and connect their will to the future. However, it tends to be avoided because it is associated with death, and only 10% of Japanese people write one. In English, a will is called a "Will," and the image given by that word is the exact opposite. The Association aims to dispel the image associated with wills and utilize them as a "Will" to connect intentions to the future. As an initiative to promote the understanding and popularization of "legacy giving," where anyone can give shape to their feelings without burden, we publish the specialized magazine 'En-Gift', train experts, and provide subsidies for will preparation.
Location: 7th Floor, Daiichi Kawata Building, 2-3-4 Koishikawa, Bunkyo-ku, Tokyo
Established: August 2019
Representative Director: Miki Miura
HP: http://www.izo.or.jp
Press release list of the Japan Legacy Gift Association:
https://prtimes.jp/main/html/
En-Gift is a specialized booklet on legacy giving, published and distributed for free once a year with a cumulative total of over 64,000 copies. It introduces examples of donations to organizations tackling social issues, universities, and local governments, as well as how to choose donation recipients and sharing personal experiences.
Through this placement, the aim is to provide customers living in the region with a new option to utilize their precious assets for the local development of medicine, welfare, and education through legacy giving, and to serve as a catalyst for taking the first step in giving shape to their intentions.
Background of the Partnership and Placement
Legacy giving is a method of contributing to society by donating a portion of one's estate to non-profit organizations or local schools after passing away through a will. Donations can be made from small amounts such as 100,000 yen, and since the donation is executed after passing, there is no need to worry about the remaining bank balance. Although legacy giving is an effective means of passing on people's thoughts to the next generation and their hometowns, it is not yet common in Japan due to resistance to writing a will and a lack of awareness.
Since its establishment in 2019, the Association has been undertaking various initiatives to make legacy giving a standard practice. In 2025, the Public Interest Incorporated Foundation Will for Japan was also established to promote the Free Wills Campaign, which subsidizes will preparation costs. They are working collaboratively to promote legacy giving.
In February 2026, a partnership agreement regarding legacy giving was concluded between the Public Interest Incorporated Foundation Will for Japan and Seibu Shinkin Bank, and this magazine placement is one of the measures based on that partnership.
Link to the release at the time of the partnership agreement:
https://prtimes.jp/main/html/rd/p/000000004.000170264.html
At the time of the agreement, Chairman Takahashi of Seibu Shinkin Bank delivered the message: "As we approach the peak of the mass inheritance era, if there are those who understand delivering their proof of life and dying wishes to society at the end of their lives, we believe we have a role to convey the initiative of legacy giving, which led to this partnership." Through this collaboration, we will continue our efforts to let more people know about legacy giving.
What is En-Gift?
En-Gift is an information magazine specifically focused on legacy giving, published and distributed for free once a year by the Association to deliver "understanding of legacy giving." In addition to explaining legacy giving, it introduces organizations that have contributed to solving social issues. To date, 64,017 copies have been distributed nationwide. For inquiries regarding distribution and placement, please check the link below.
https://www.izo.or.jp/service/engift.html
About the Japan Legacy Gift Association (Will for Japan)
The Japan Legacy Gift Association (Will for Japan) aims to connect the intentions of people living today to the next generation. A will is a life-stage action that allows one to face what is irreplaceable and connect their will to the future. However, it tends to be avoided because it is associated with death, and only 10% of Japanese people write one. In English, a will is called a "Will," and the image given by that word is the exact opposite. The Association aims to dispel the image associated with wills and utilize them as a "Will" to connect intentions to the future. As an initiative to promote the understanding and popularization of "legacy giving," where anyone can give shape to their feelings without burden, we publish the specialized magazine 'En-Gift', train experts, and provide subsidies for will preparation.
Location: 7th Floor, Daiichi Kawata Building, 2-3-4 Koishikawa, Bunkyo-ku, Tokyo
Established: August 2019
Representative Director: Miki Miura
HP: http://www.izo.or.jp
Press release list of the Japan Legacy Gift Association:
https://prtimes.jp/main/html/