[We want to make MICE an aspirational industry] Expanding MICE awareness with the mini-magazine "MICE ZINE" placed in universities nationwide
Izun Co., Ltd. is launching a project to spread the appeal of MICE to students early on through a mini-magazine "MICE ZINE" placed in universities nationwide, aiming to make MICE an aspirational industry and foster career options.
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- 📰 Published: April 1, 2026 at 18:43
Our company supports April Dream, which aims to make April 1st a day for expressing dreams. This press release is a dream of "Izun Co., Ltd."
Izun Co., Ltd. (Headquarters: Fushimi-ku, Kyoto; Representative Director: Koji Inoue), which operates the MICE-themed web media "MICE TIMES ONLINE," has a dream: "To make MICE an aspirational industry."
MICE is an industry that moves cities, connects with the world, and energizes regions. Through international conferences, exhibitions, corporate events, and incentive travel, it plays a role in supporting human interaction, business creation, and regional economic revitalization. It is closely related to important themes such as global expansion, regional revitalization, startups, SDGs, and well-being.
On the other hand, for young generations, including students, MICE is not yet a widely known career option. You cannot aim for a world you don't know. That is why we want to create the first point of contact between MICE and the next generation, and convey the appeal and potential of this industry at an earlier stage.
One of these initiatives is "MICE ZINE," the MICE industry's first career support ZINE. MICE ZINE was launched as a project aiming to create "My First MICE" for next-generation talent.
By clearly communicating the industry structure, types of jobs, and the real voices of those involved, we aim to transform MICE, which was previously not an option, into a "world worth pursuing."
"MICE ZINE" can be freely placed in universities and MICE facilities nationwide.
The inaugural issue was published in November 2025 and has been placed in over 80 universities, vocational schools, and MICE facilities nationwide as of March 2026. The next issue is scheduled to be placed in 100 locations in early summer 2026, with plans to expand to 200 locations thereafter. We will expand the environment where students can encounter this industry at an earlier stage, rather than just learning about MICE when they start job hunting.
Schools, educational institutions, and MICE facilities that wish to place or distribute it are encouraged to contact us. We will deliver it free of charge. We can also give talks about MICE and media operations in classes. Please feel free to contact us.
We want to realize a real event this summer! First event planned
In addition to the magazine, we are also envisioning a new urban exploration event to convey the appeal of MICE to the next generation. By creating opportunities for university and vocational school students to actually visit cities and facilities to experience, learn, and discuss MICE, we will further deepen their understanding of the industry. Through the accumulation of such experiences, our dream is to transform MICE from an "unknown industry" into an "industry they want to challenge."
MICE TIMES ONLINE will continue to move forward towards this dream as a specialized media disseminating MICE information both domestically and internationally, and as a bridge connecting next-generation talent with the industry. Together with companies, organizations, educational institutions supporting MICE, and each individual working in the field, we will create a future for the industry that young generations will be proud to enter.
[About Izun Co., Ltd.]
Izun Co., Ltd. operates the MICE specialized web media "MICE TIMES ONLINE" and develops MICE/inbound business, DX/marketing support, and more. As a member of the Japan Convention Association, we are committed to the development of the MICE industry and information dissemination.
Company Website https://izan.co.jp/
About MICE TIMES ONLINE
This media delivers various information surrounding MICE in a web magazine format. People, events, facilities... the main content is interview articles. We deliver many original articles every month, including coverage and reports of MICE events, information on MICE-related facilities, and basic knowledge about MICE.
▼『MICE TIMES ONLINE』URL
Smartphone news app now available
『MICE TIMES ONLINE』 released its official smartphone app (iOS/Android) on June 5, 2025. As a news app specializing in the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) sector, it delivers news related to MICE.
▼Download URL
iOS version: https://apps.apple.com/jp/app/mice-times-online/id6746373685
Android version: https://play.google.com/store/apps/details?id=jp.micetimes.app
Service name: MICE TIMES ONLINE
Price: Free (no in-app purchases)
FAQ
Where can I get MICE ZINE?
It is distributed free of charge at universities, vocational schools, and MICE facilities nationwide. Interested schools and facilities can apply via the inquiry form.
What exactly is the MICE industry?
MICE is an industry that supports human interaction, business creation, and regional economic revitalization through international conferences, exhibitions, corporate events, and incentive travel.
When will the next issue of MICE ZINE be published?
The next issue is scheduled for early summer 2026, aiming for distribution at 100 locations nationwide.