【iYell Celebrates 10th Anniversary】From 3 Employees to 300, Raising a Cumulative 10.68 Billion Yen. The Next Decade for an Industry-Leading Platform.

iYell Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Mitsuhiro Kubota; hereinafter referred to as "iYell"), a housing loan tech company, celebrated its 10th anniversary on May 12, 2026. Founded on May 12, 2016, by Representative Kubota, who was the youngest executive at a Tokyo Stock Exchange Prime-listed company at the time, with just three employees, iYell has now grown into the "iYell Group," comprising eight group companies and approximately 300 employees.

《 From 3 to 300 Employees: The "10-Year Trajectory" That Accelerated Growth 》

Starting with just three employees, the organization has steadily progressed with business expansion.

- Expanding Network Nationwide and Globally: In addition to expanding into various regions within Japan such as Tochigi, Saitama, Osaka, Fukuoka, Nagasaki, and Okinawa, the company established its first overseas office, iYell Vietnam, in November 2024. Furthermore, in March 2025, due to business expansion, the headquarters will relocate to Aobadai, Meguro-ku (Sumitomo Fudosan Aobadai Hills), laying the foundation for further leaps.

- Unique Culture Centered on "Values": With "Values" as a common standard of conduct at the core of the organization, iYell has pursued an environment where each employee can work with high aspirations even amidst rapid scaling. As a result, the company has received high recognition over many years, including being selected for the "Great Place to Work" ranking for nine consecutive years and winning the "White Company Award" for eight consecutive years (including two consecutive Grand Prizes in 2022 and 2023).

《 Overwhelming Achievements: A Platform That "Supports" All Aspects of Home Buying 》

iYell has led the DX of housing loan procedures by combining technology and expertise.

- Dominant Market Performance: Its flagship service, "Ierudandori," partners with over 2,500 housing businesses nationwide. It has grown into a platform supporting numerous achievements in the number of partner businesses and housing loan processing agency services, providing a comprehensive range of housing-related services.

- Capital Trust and Growth Potential: The company has raised a cumulative approximately 10.68 billion yen from domestic and international investors. It was also ranked 42nd in the corporate value ranking by the NEXT Unicorn Survey, indicating high expectations from the market.

- Total Support for Home Purchases: iYell has built a system that supports every aspect of home buying, from housing loan processing support to operating the YouTube channel "Yukkuri Fudosan" which introduces properties, and proposing fire insurance.

《 New Challenges for the Next Decade: Evolving from "Housing Loan Specialists" to a "Platform Supporting the Future of Living" 》

Over the past decade, iYell has focused on reducing the burden of housing loan procedures through DX, delivering optimal choices and supporting numerous procedures during the significant milestone of purchasing a home. However, for people who buy a home and live in it, life continues with various financial and lifestyle choices and important life events, such as daily life planning and future asset preparation.

Towards the next decade, iYell will significantly expand beyond the traditional scope of housing loans, evolving into a secure system that can continue to support each customer's life plan at every stage of life. Furthermore, the "chain of support" cultivated by iYell will not be limited to Japan. The Vietnam office, established in 2024, will serve as a bridge to the world, and the company will widely deploy its unique technology and its strong "who you work with matters more than what you do" culture globally. Transcending borders and cultural barriers, iYell aims to realize a society where people worldwide can live happily and true to themselves at every life stage. Under the grand vision of "Chain of Yell ~ Supporting Each Other on Earth ~," the iYell Group strives to become a unique global comprehensive platform, spreading a chain of happiness worldwide.

《 Comments from Mitsuhiro Kubota, President and CEO 》

I am deeply delighted that this company, which started with three people with the sole desire to change the analog housing loan industry, has grown into a group walking with 300 colleagues in 10 years. I express my sincere gratitude to all stakeholders who have supported us over the past decade. The iYell Group will continue to challenge itself without stopping for the next 10 years, aiming to bring happiness to everyone involved in housing loans through the power of technology.

《 Company Overview 》

Company Name: iYell Inc. (The iYell Co., Ltd.)

Representative: Mitsuhiro Kubota, President and CEO

Head Office Location: 7th Floor, Sumitomo Fudosan Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo

Date of Establishment: May 12, 2016

Paid-in Capital: 8.99 billion yen (as of the end of April 2026)

Corporate Site: https://iyell.co.jp/

Recruitment Site: https://recruit.iyell.co.jp/

New Graduate Recruitment Site: https://recruit.iyell.co.jp/graduate/

Official Blog: https://iyell.co.jp/iyellook