STOREPAD Releases Free Guide: 'Store Customer Acquisition Guide You Can't Ask About Anymore' Comparing SNS, MEO, and Advertising

Ixyas Inc., headquartered in Chuo-ku, Tokyo, with Takashi Naito as Representative Director and CEO, which provides the AI-powered store information dissemination and analysis platform 'STOREPAD', has released a commentary document titled 'What are the characteristics of MEO vs. Advertising vs. SNS that you can't ask about anymore? - A comparison and review guide for store customer acquisition -' that objectively compares the characteristics of the three main methods of store customer acquisition (MEO, online advertising, and SNS). The background to the document's release is the diversification of store customer acquisition methods due to the widespread use of smartphones, including Google Maps (MEO), various SNS, and web advertising. However, many store managers face challenges such as 'not knowing the optimal method for their business type' and 'investing budget and effort but not being able to properly evaluate the effects'. To select the optimal solution within limited management resources, it is essential to structurally understand the characteristics of each measure. This document organizes the merits and demerits of each method and presents criteria for stores to achieve steady results. The document explains '3 comparison points': 1. Usage based on 'consideration phase': It explains the criteria for prioritizing methods based on target consumer psychology, such as MEO being strong for those 'actively searching for a store now' and SNS for expanding awareness to 'potential customers'. 2. '3 elements' of cost, effort, and sustainability: It comprehensively compares cost performance from a management perspective, including not only direct costs but also staff effort for operation and the sustainability of effects after the measure is stopped. 3. Concept of 'cross-channel strategy' to create synergy: It presents a method to increase return on investment (ROI) by combining multiple methods, such as 'recognizing through SNS and checking location on Google Maps', rather than viewing each method in isolation. Store owners and managers who want to accurately grasp their current customer acquisition situation and utilize it for future operations are encouraged to read this guide. About the store customer acquisition tool 'STOREPAD': STOREPAD is a platform for store information dissemination and analysis that links with various domestic and international store customer acquisition media. It enables centralized information dissemination to various media such as map apps, portal sites, inbound media, SNS, and homepages, as well as review analysis, reducing effort and improving customer acquisition, and realizing effective MEO. It leads to successful store operations. Company Profile: Company Name: Ixyas Inc. Representative: Takashi Naito, Representative Director and CEO Location: Ginza Toyo Building 10F, 1-15-6 Ginza, Chuo-ku, Tokyo 104-0061 Company HP: https://ixyas.co.jp/