IX Digital's 'Regional DX Ecosystem' Concept Featured in Forbes JAPAN
Key facts
- IX Digital's 'Regional DX Ecosystem' Concept Featured in Forbes JAPAN
- The 'Regional DX Ecosystem' initiative promoted by IX Digital, a subsidiary of IX Holdings, was featured in the business media outlet Forbes JAPAN. The article highlights their frontline-driven DX journey that started without an IT department, their community-wide DX concept 'Oise DX Mairi,' and a regional adoption model leveraging local trust networks, including a partnership with SimTops to design regional licenses.
- Source: PR Times
- Date: June 9, 2026
Direct answer
The 'Regional DX Ecosystem' initiative promoted by IX Digital, a subsidiary of IX Holdings, was featured in the business media outlet Forbes JAPAN. The article highlights their frontline-driven DX journey that started without an IT department, their community-wide DX concept 'Oise DX Mairi,' and a regional adoption model leveraging local trust networks, including a partnership with SimTops to design regional licenses.
- Citation
- IX Digital's 'Regional DX Ecosystem' Concept Featured in Forbes JAPAN (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
The 'Regional DX Ecosystem' initiative promoted by IX Digital, a subsidiary of IX Holdings, was featured in the business media outlet Forbes JAPAN. The article highlights their frontline-driven DX journey that started without an IT department, their community-wide DX concept 'Oise DX Mairi,' and a regional adoption model leveraging local trust networks, including a partnership with SimTops to design regional licenses.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 03:00
- 🔍 Collected: June 8, 2026 at 18:21
- 🤖 AI Analyzed: June 12, 2026 at 08:58 (86h 36m after Collected)
IX Digital Co., Ltd., a group company of IX Holdings Co., Ltd., is promoting a 'Regional DX Ecosystem' concept to roll out the digital transformation (DX) practices implemented across its 10 group companies to local small and medium-sized enterprises (SMEs). This initiative and their vision for regional revitalization originating from Ise were featured in the business media outlet Forbes JAPAN.
■ About the Forbes JAPAN Feature
The article introduces the frontline-driven DX that began without a dedicated IT department, the community-wide DX concept 'Oise DX Mairi,' and an adoption model that capitalizes on the unique 'human connections' found in regional areas.
- Media: Forbes JAPAN (Web) / Business > Management & Strategy
- Article Title: 'Witnessing a Regional DX Revolution through Ise's Onigiri Senbei'
- Publication Date: June 3, 2026
- Article URL: https://forbesjapan.com/articles/detail/98405
■ Background: Frontline-Driven DX Journey
Masuya Co., Ltd., the group's founding company, was established in 1965 and manufactures 'Onigiri Senbei'. Operating without a dedicated IT department, a turning point came in 2019 when CIO Daisuke Kamiyama joined. He introduced Slack and ZoomPhone to unify communications. Subsequently, they advanced DX by adopting a field reporting system (reducing about 30,000 sheets of paper annually), building an in-house IoT product counting system, and implementing AI quality control using affordable cameras. These efforts earned them selection in the Ministry of Economy, Trade and Industry's 'DX Selection' in 2024 and a Gold Award at the 'Kansai DX Award'.
■ Concept: 'Oise DX Mairi' and the Regional DX Ecosystem
In October 2024, IX Digital spun out as a specialized company. Drawing a parallel to the Edo period's Ise pilgrimages, they formulated the 'Oise DX Mairi' concept, aiming to share DX know-how by leveraging the strong trust networks characteristic of regional areas. Currently, they are partnering with SimTops Co., Ltd. to design regional licenses with pricing and contract structures that are easy for local companies to adopt.
■ Future Outlook
Addressing common challenges of local SMEs such as 'lack of successors, labor shortages, and delayed digitalization,' IX Digital believes this model originating from Ise-Shima can be expanded nationwide. They will continue to work towards realizing the vision of making Ise-Shima the 'mecca of DX for regional SMEs.'
■ Comment from Daisuke Kamiyama, Representative Director of IX Digital
'What we value is not just introducing the latest technology, but making the work of every frontline employee easier and bringing more smiles. Like Ise's culture of Okage Mairi, we want to open up our DX knowledge instead of keeping it to ourselves, creating a modern-day Okage Mairi together with the local community.'
■ About the Forbes JAPAN Feature
The article introduces the frontline-driven DX that began without a dedicated IT department, the community-wide DX concept 'Oise DX Mairi,' and an adoption model that capitalizes on the unique 'human connections' found in regional areas.
- Media: Forbes JAPAN (Web) / Business > Management & Strategy
- Article Title: 'Witnessing a Regional DX Revolution through Ise's Onigiri Senbei'
- Publication Date: June 3, 2026
- Article URL: https://forbesjapan.com/articles/detail/98405
■ Background: Frontline-Driven DX Journey
Masuya Co., Ltd., the group's founding company, was established in 1965 and manufactures 'Onigiri Senbei'. Operating without a dedicated IT department, a turning point came in 2019 when CIO Daisuke Kamiyama joined. He introduced Slack and ZoomPhone to unify communications. Subsequently, they advanced DX by adopting a field reporting system (reducing about 30,000 sheets of paper annually), building an in-house IoT product counting system, and implementing AI quality control using affordable cameras. These efforts earned them selection in the Ministry of Economy, Trade and Industry's 'DX Selection' in 2024 and a Gold Award at the 'Kansai DX Award'.
■ Concept: 'Oise DX Mairi' and the Regional DX Ecosystem
In October 2024, IX Digital spun out as a specialized company. Drawing a parallel to the Edo period's Ise pilgrimages, they formulated the 'Oise DX Mairi' concept, aiming to share DX know-how by leveraging the strong trust networks characteristic of regional areas. Currently, they are partnering with SimTops Co., Ltd. to design regional licenses with pricing and contract structures that are easy for local companies to adopt.
■ Future Outlook
Addressing common challenges of local SMEs such as 'lack of successors, labor shortages, and delayed digitalization,' IX Digital believes this model originating from Ise-Shima can be expanded nationwide. They will continue to work towards realizing the vision of making Ise-Shima the 'mecca of DX for regional SMEs.'
■ Comment from Daisuke Kamiyama, Representative Director of IX Digital
'What we value is not just introducing the latest technology, but making the work of every frontline employee easier and bringing more smiles. Like Ise's culture of Okage Mairi, we want to open up our DX knowledge instead of keeping it to ourselves, creating a modern-day Okage Mairi together with the local community.'
FAQ
What is the 'Regional DX Ecosystem'?
It's a framework for adopting DX and sharing know-how tailored to the scale and trust networks of rural businesses, rather than forcing urban systems.
Why is DX advancing in Ise?
It stems from an open culture of sharing DX knowledge, akin to the historical 'Okage Mairi' pilgrimages, backed by strong ties among business owners.
Can you give a specific example of their initiatives?
They are partnering with SimTops to design regional pricing and contract models for the 'i-Reporter' system, making it easier for small local teams to adopt.