New Original Towel Collection Featuring Classic Pooh from British Masterpiece 'Winnie-the-Pooh' Released
Iwasaki Shoten's Ehon House Division is releasing 5 new 'Classic Pooh Original Towels' featuring illustrations by E.H. Shepard, starting May 15, 2026. They will be available at Ehon House direct stores, their online shop, and bookstores nationwide.
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- 📰 Published: May 19, 2026 at 19:30
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© DISNEY. Based on the "Winnie the Pooh" works by A.A. Milne and E.H. Shepard.
In 1926, British playwright and poet A.A. Milne (1882-1956) created and published "Winnie-the-Pooh" (Japanese translation published by Iwanami Shoten) for his son, Christopher Robin.
Centered around the easygoing Pooh, who sometimes causes a stir at his own pace, the stories of Christopher Robin and his unique friends quickly gained popularity and have been loved globally across generations.
Working closely with Milne to brilliantly illustrate the world of this story was illustrator E.H. Shepard (1879 - 1976).
Based on sketches of his own son and his son's stuffed animals, Shepard created lively, dynamic illustrations that brought to life the charming world where Pooh and his friends reside.
This time, we are releasing 5 types of Classic Pooh original towels that abundantly feature Shepard's illustrations, the very origin of Winnie-the-Pooh.
Launch Date: May 15, 2026 (Ehon House direct store online shop)
Sales Locations: Ehon House direct store and online shop, various bookstores
Official Site Product Details Page: https://www.ehon-house.co.jp/5032/
Online Shop: https://ehon-house.com/view/category/pooh
[Introduction of Each Towel]
● Classic Pooh Petit Towel (3 types)
A staple favorite for greeting gifts. It features famous scenes from the story♪
- Petit Towel Hole (Stuck in the hole)
- Petit Towel Creek (Poohsticks)
- Petit Towel Stairs (The beginning)
Price: 650 JPY (715 JPY incl. tax)
Specs: 25×25cm, 100% cotton
● Classic Pooh Wash Towel Pot (Honey)
Loves honey! Pooh's comical and cute movements are fun✨
Price: 750 JPY (825 JPY incl. tax)
Specs: 35×34cm, 100% cotton
■ Classic Pooh Face Towel Nature (100 Acre Wood)
Together with everyone! Life in the nature-rich 100 Acre Wood looks fun🌳
Price: 1400 JPY (1540 JPY incl. tax)
Specs: 80x34cm, 100% cotton
Please enjoy the beautiful illustrations of the original work that have been loved through time, now as merchandise!
■ Company Overview
Name: Iwasaki Shoten Co., Ltd., Ehon House Division
Location: Mejirozaka ST Bldg 7F, 2-3-3 Sekiguchi, Bunkyo-ku, Tokyo
Representative: President and CEO Keiko Komatsuzaki
Business Activities: Import/wholesale distribution / Production of original picture book-related goods / Planning of picture book-related exhibitions for department stores and museums / Translated publication of imported books, publication of books such as picture book guides
In 1926, British playwright and poet A.A. Milne (1882-1956) created and published "Winnie-the-Pooh" (Japanese translation published by Iwanami Shoten) for his son, Christopher Robin.
Centered around the easygoing Pooh, who sometimes causes a stir at his own pace, the stories of Christopher Robin and his unique friends quickly gained popularity and have been loved globally across generations.
Working closely with Milne to brilliantly illustrate the world of this story was illustrator E.H. Shepard (1879 - 1976).
Based on sketches of his own son and his son's stuffed animals, Shepard created lively, dynamic illustrations that brought to life the charming world where Pooh and his friends reside.
This time, we are releasing 5 types of Classic Pooh original towels that abundantly feature Shepard's illustrations, the very origin of Winnie-the-Pooh.
Launch Date: May 15, 2026 (Ehon House direct store online shop)
Sales Locations: Ehon House direct store and online shop, various bookstores
Official Site Product Details Page: https://www.ehon-house.co.jp/5032/
Online Shop: https://ehon-house.com/view/category/pooh
[Introduction of Each Towel]
● Classic Pooh Petit Towel (3 types)
A staple favorite for greeting gifts. It features famous scenes from the story♪
- Petit Towel Hole (Stuck in the hole)
- Petit Towel Creek (Poohsticks)
- Petit Towel Stairs (The beginning)
Price: 650 JPY (715 JPY incl. tax)
Specs: 25×25cm, 100% cotton
● Classic Pooh Wash Towel Pot (Honey)
Loves honey! Pooh's comical and cute movements are fun✨
Price: 750 JPY (825 JPY incl. tax)
Specs: 35×34cm, 100% cotton
■ Classic Pooh Face Towel Nature (100 Acre Wood)
Together with everyone! Life in the nature-rich 100 Acre Wood looks fun🌳
Price: 1400 JPY (1540 JPY incl. tax)
Specs: 80x34cm, 100% cotton
Please enjoy the beautiful illustrations of the original work that have been loved through time, now as merchandise!
■ Company Overview
Name: Iwasaki Shoten Co., Ltd., Ehon House Division
Location: Mejirozaka ST Bldg 7F, 2-3-3 Sekiguchi, Bunkyo-ku, Tokyo
Representative: President and CEO Keiko Komatsuzaki
Business Activities: Import/wholesale distribution / Production of original picture book-related goods / Planning of picture book-related exhibitions for department stores and museums / Translated publication of imported books, publication of books such as picture book guides
FAQ
Where can I buy the Classic Pooh towels?
Starting May 15, 2026, they are available at the Ehon House direct store, their online shop, and bookstores across Japan.
What are the types and prices of the towels?
Petit towels are 715 JPY, wash towels are 825 JPY, and face towels are 1540 JPY (all tax included). All are 100% cotton.
What is the design feature?
They feature the original classic illustrations by E.H. Shepard from the 1926 publication of 'Winnie-the-Pooh'.