【Afternoon Tea】 'Afternoon Tea' Fair featuring rich tea scents to be held at FamilyMart stores nationwide! A total of 28 products supervised by Afternoon Tea, including 12 new items, are now available
Key facts
- 【Afternoon Tea】 'Afternoon Tea' Fair featuring rich tea scents to be held at FamilyMart stores nationwide! A total of 28 products supervised by Afternoon Tea, including 12 new items, are now available
- Afternoon Tea, a tea brand operated by Ivy Company, will hold an 'Afternoon Tea' fair starting June 16, 2026, at approximately 16,400 FamilyMart stores nationwide, featuring 28 products supervised by the brand. This fair, which marks the largest-ever collaboration, will offer a limited-edition range including sweets and breads that showcase diverse tea flavors, such as the new 'Chardonnay Tea Sour,' the brand's first-ever alcoholic beverage.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Afternoon Tea, a tea brand operated by Ivy Company, will hold an 'Afternoon Tea' fair starting June 16, 2026, at approximately 16,400 FamilyMart stores nationwide, featuring 28 products supervised by the brand. This fair, which marks the largest-ever collaboration, will offer a limited-edition range including sweets and breads that showcase diverse tea flavors, such as the new 'Chardonnay Tea Sour,' the brand's first-ever alcoholic beverage.
- Citation
- 【Afternoon Tea】 'Afternoon Tea' Fair featuring rich tea scents to be held at FamilyMart stores nationwide! A total of 28 products supervised by Afternoon Tea, including 12 new items, are now available (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Afternoon Tea, a tea brand operated by Ivy Company, will hold an 'Afternoon Tea' fair starting June 16, 2026, at approximately 16,400 FamilyMart stores nationwide, featuring 28 products supervised by the brand. This fair, which marks the largest-ever collaboration, will offer a limited-edition range including sweets and breads that showcase diverse tea flavors, such as the new 'Chardonnay Tea Sour,' the brand's first-ever alcoholic beverage.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 20:00
- 🔍 Collected: June 11, 2026 at 11:21
- 🤖 AI Analyzed: June 12, 2026 at 04:57 (17h 35m after Collected)
Afternoon Tea, a tea brand operated by Ivy Company (Headquarters: Sendagaya, Shibuya-ku, Tokyo; President: Ryuhei Tsukada), will hold an 'Afternoon Tea' fair starting June 16, 2026 (Tuesday), at approximately 16,400 FamilyMart stores nationwide. This fair is part of FamilyMart Co., Ltd.'s (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) ongoing efforts to provide the 'tastiest' products, one of their five key pillars.
*Availability varies by region.
◆ The Largest Collaboration Ever!
FamilyMart and Afternoon Tea have collaborated continuously since 2019, launching a variety of products ranging from baked goods. Notably, the bottled beverages supervised by Afternoon Tea have become a staple favorite, with cumulative sales reaching 400 million units as of the end of April 2026.
This time, they are launching 28 products, the largest-scale collaboration fair to date, surpassing the 25 items released in 2025. In 2026, the lineup includes 12 notable new products, such as the 'Chardonnay Tea Sour,' the first alcoholic beverage in their collaboration history, as well as cream puffs and amber sugar candies (kohakuto).
Customers can enjoy various tea experiences, including sweets, breads, and bottled beverages that fully showcase the aroma and taste of tea.
[Comments from FamilyMart Product Developer]
'This collaboration fair, supervised by Afternoon Tea, features 28 products, the largest number to date. Using a diverse array of tea leaves such as Earl Grey, Ceylon, Assam, and various flavored teas, I have come to realize how broadly tea can be utilized in product development, which has deepened my appreciation for the complexity of tea. We hope you enjoy the various tea combinations.'
On Sale June 16! Afternoon Tea Supervised Products
[Desserts] *All in limited quantities
- Product Name: Afternoon Tea Supervised Kiln-Fired Melting Milk Tea Pudding
- Price: 238 yen (tax included)
- Available: Nationwide
- Description: A smooth milk tea pudding characterized by a lingering, elegant tea aroma.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Crunchy Puff (Tea Cream)
- Price: 248 yen (tax included)
- Available: Nationwide
- Description: A crunchy puff pastry infused with Earl Grey aroma, filled with tea cream and whipped cream.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Crispy Tea Sandwich
- Price: 298 yen (tax included)
- Available: Nationwide
- Description: A crispy tea sandwich that releases the aroma of tea with every bite.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Canelé
- Price: 275 yen (tax included)
- Available: Nationwide
- Description: Features an enhanced tea aroma. A crunchy yet chewy canelé that fills the mouth with the scent of tea.
[Baked Goods] *All in limited quantities
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Financier
- Price: 198 yen (tax included)
- Available: Nationwide
- Description: A financier with the aroma of Earl Grey and the richness of browned butter.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Baumkuchen
- Price: 195 yen (tax included)
- Available: Nationwide
- Description: A moist Baumkuchen filled with the aroma of Earl Grey.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Doughnut
- Price: 155 yen (tax included)
- Available: Nationwide
- Description: An old-fashioned doughnut with a glaze scented with Earl Grey.
- Product Name: Afternoon Tea Supervised Tea and Apple Pound Cake
- Price: 190 yen (tax included)
- Available: Nationwide
- Description: A moist pound cake that allows you to enjoy the harmony of Ceylon tea and apples.
- Product Name: Afternoon Tea Supervised Tea and Orange Crunchy Cookies
- Price: 198 yen (tax included)
- Available: Nationwide
- Description: Crunchy cookies that allow you to enjoy the flavor of Ceylon tea and orange.
[Breads]
- Product Name: Afternoon Tea Supervised Earl Grey Melon Pan
- Price: 170 yen (tax included)
- Available: Nationwide (excluding Okinawa Prefecture)
- Description: A melon pan covered in Earl Grey biscuit dough, filled with Earl Grey cream and Earl Grey whipped cream.
*Availability varies by region.
◆ The Largest Collaboration Ever!
FamilyMart and Afternoon Tea have collaborated continuously since 2019, launching a variety of products ranging from baked goods. Notably, the bottled beverages supervised by Afternoon Tea have become a staple favorite, with cumulative sales reaching 400 million units as of the end of April 2026.
This time, they are launching 28 products, the largest-scale collaboration fair to date, surpassing the 25 items released in 2025. In 2026, the lineup includes 12 notable new products, such as the 'Chardonnay Tea Sour,' the first alcoholic beverage in their collaboration history, as well as cream puffs and amber sugar candies (kohakuto).
Customers can enjoy various tea experiences, including sweets, breads, and bottled beverages that fully showcase the aroma and taste of tea.
[Comments from FamilyMart Product Developer]
'This collaboration fair, supervised by Afternoon Tea, features 28 products, the largest number to date. Using a diverse array of tea leaves such as Earl Grey, Ceylon, Assam, and various flavored teas, I have come to realize how broadly tea can be utilized in product development, which has deepened my appreciation for the complexity of tea. We hope you enjoy the various tea combinations.'
On Sale June 16! Afternoon Tea Supervised Products
[Desserts] *All in limited quantities
- Product Name: Afternoon Tea Supervised Kiln-Fired Melting Milk Tea Pudding
- Price: 238 yen (tax included)
- Available: Nationwide
- Description: A smooth milk tea pudding characterized by a lingering, elegant tea aroma.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Crunchy Puff (Tea Cream)
- Price: 248 yen (tax included)
- Available: Nationwide
- Description: A crunchy puff pastry infused with Earl Grey aroma, filled with tea cream and whipped cream.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Crispy Tea Sandwich
- Price: 298 yen (tax included)
- Available: Nationwide
- Description: A crispy tea sandwich that releases the aroma of tea with every bite.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Canelé
- Price: 275 yen (tax included)
- Available: Nationwide
- Description: Features an enhanced tea aroma. A crunchy yet chewy canelé that fills the mouth with the scent of tea.
[Baked Goods] *All in limited quantities
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Financier
- Price: 198 yen (tax included)
- Available: Nationwide
- Description: A financier with the aroma of Earl Grey and the richness of browned butter.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Baumkuchen
- Price: 195 yen (tax included)
- Available: Nationwide
- Description: A moist Baumkuchen filled with the aroma of Earl Grey.
- Product Name: Afternoon Tea Supervised Earl Grey Scented Tea Doughnut
- Price: 155 yen (tax included)
- Available: Nationwide
- Description: An old-fashioned doughnut with a glaze scented with Earl Grey.
- Product Name: Afternoon Tea Supervised Tea and Apple Pound Cake
- Price: 190 yen (tax included)
- Available: Nationwide
- Description: A moist pound cake that allows you to enjoy the harmony of Ceylon tea and apples.
- Product Name: Afternoon Tea Supervised Tea and Orange Crunchy Cookies
- Price: 198 yen (tax included)
- Available: Nationwide
- Description: Crunchy cookies that allow you to enjoy the flavor of Ceylon tea and orange.
[Breads]
- Product Name: Afternoon Tea Supervised Earl Grey Melon Pan
- Price: 170 yen (tax included)
- Available: Nationwide (excluding Okinawa Prefecture)
- Description: A melon pan covered in Earl Grey biscuit dough, filled with Earl Grey cream and Earl Grey whipped cream.
FAQ
What new alcoholic beverage is Afternoon Tea launching at FamilyMart stores on June 16, 2026?
Afternoon Tea is launching 'Chardonnay Tea Sour,' its first-ever alcoholic beverage, on June 16, 2026.
How many FamilyMart stores will participate in the Afternoon Tea fair starting June 16, 2026?
Approximately 16,400 FamilyMart stores nationwide will participate in the Afternoon Tea fair.
How many total products are featured in the Afternoon Tea fair at FamilyMart in 2026?
A total of 28 Afternoon Tea supervised products are featured in the FamilyMart fair in 2026.
How many new items are included in the Afternoon Tea x FamilyMart collaboration in June 2026?
The Afternoon Tea fair at FamilyMart includes 12 new items launched in June 2026.
Which company operates the Afternoon Tea brand involved in the 2026 FamilyMart fair?
Ivy Company operates the Afternoon Tea brand featured in the 2026 FamilyMart fair.