[Afternoon Tea] Two New Drinks Including "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" Using 1.3 Times More Assam Tea Leaves Than Regular Royal Milk Tea

Ivy Company Inc. (Headquarters: Sendagaya, Shibuya-ku, Tokyo; Representative Director and President: Ryuhei Tsukada), which operates the tea brand 'Afternoon Tea,' will launch two new products as part of FamilyMart Co., Ltd.'s (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tateo Kotani) ongoing commitment to one of its five keywords, "Your Happiness." The new "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" will be released from May 12 (Tuesday), and the "Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea" from May 19 (Tuesday), at approximately 16,400 FamilyMart stores nationwide.

New Products in a Popular Series with Over 400 Million Cumulative Sales

Afternoon Tea supervised beverages have been a highly popular series at FamilyMart since their launch in May 2021, receiving favorable reviews for their authentic taste and refreshing finish, with cumulative sales exceeding 400 million bottles (※1).

The new addition to this series is the "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea," aiming for a more refined and aromatic adult reward tea. You can enjoy a high-quality taste that is particular about everything: the rich and fragrant black tea aroma using 1.3 times the amount of Assam tea leaves (※2), the natural sweetness and deep richness of brown sugar, and a luxurious milky feel.

Furthermore, from the expanding rooibos tea market, which is supported by a wide range of customers due to its refreshing taste and growing health consciousness, the "Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea" will be released. This product is a re-release of the peach flavor, which was ranked No. 1 in a survey of purchasers for re-sale requests among rooibos flavored teas, with a new look.

(※1) As of the end of March 2026

(※2) Compared to FamilyMart Royal Milk Tea (※) As of the end of December 2025

[Comment from FamilyMart Product Development Manager]

This series, which offers the authentic taste and refreshing finish unique to Afternoon Tea, is supported by a wide range of people regardless of gender. The new "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" is finished as a 'reward tea' unique to Afternoon Tea, which proposes a lifestyle that enriches daily life a little, so please enjoy it.

Sequentially released nationwide at FamilyMart

- ■Product Name: Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea - ■Price: 192 yen (tax included) - ■Release Date: May 12 (Tuesday) - ■Volume: 370ml - ■Product Description: Uses 1.3 times the amount of Assam tea leaves compared to regular royal milk tea. This is an Afternoon Tea supervised flavored milk tea where you can enjoy the rich taste of brown sugar and black tea in rich milk.

- ■Product Name: Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea - ■Price: 118 yen (tax included) - ■Release Date: May 19 (Tuesday) - ■Volume: 600ml - ■Product Description: This is an Afternoon Tea supervised caffeine-free unsweetened flavored tea where you can enjoy the sweet and gentle aroma of white peach and the refreshing taste of rooibos tea.

*Images are for illustration purposes only.

*Prices are all tax-inclusive at 8% consumption tax for reduced tax rate eligible products.

*Some stores may not carry these products.

FamilyMart

Under the slogan "You and FamilyMart, a FamilyMart," FamilyMart aims to be an indispensable presence beyond convenience, by staying close to local communities and connecting with each customer like family, operating approximately 16,400 stores nationwide.

FamilyMart Homepage https://www.family.co.jp/

Afternoon Tea TEAROOM

Centered around a pot full of delicious tea, surrounded by delightful sweets and unique sandwiches and pasta that spread happiness. Such special moments are created by a relaxed space and meticulous service. We want people to feel the pleasant stimulation of enjoying afternoon tea in their daily lives. This unchanging sentiment has been present since the birth of Afternoon Tea TEAROOM.

Afternoon Tea Brand Site https://www.afternoon-tea.net/

Ivy Company Inc.

With the theme "Hope is Delicious! Let's move forward with delicious things," Ivy Company Inc. operates Afternoon Tea TEAROOM, which proposes "rich time spent with tea," as well as restaurants, cafes, and patisseries.