[Afternoon Tea] Two new products including "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" using 1.3 times more Assam tea leaves than regular royal milk tea
Afternoon Tea and FamilyMart have jointly developed two new products: "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" and "Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea," which will be released nationwide at FamilyMart stores. These are new additions to a popular series that has sold over 400 million units, with the Brown Sugar Royal Milk Tea using 1.3 times more Assam tea leaves and the White Peach Rooibos Tea being caffeine-free.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 01:11 (13h 39m after Collected)
Ivy Company Inc. (Headquarters: Sendagaya, Shibuya-ku, Tokyo; Representative Director and President: Ryuhei Tsukada), which operates the tea brand 'Afternoon Tea,' will launch two new products as part of FamilyMart Co., Ltd.'s (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takeo Kotani) ongoing initiative, "Your Happiness," one of its five key keywords. The new "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" will be released on Tuesday, May 12th, and the "Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea" will be released on Tuesday, May 19th, at approximately 16,400 FamilyMart stores nationwide.
◆ New products in a popular series with cumulative sales exceeding 400 million units
Afternoon Tea supervised beverages have been a very popular series at FamilyMart since their launch in May 2021, receiving high praise for their authentic taste and refreshing finish, with cumulative sales exceeding 400 million units (※1).
The new product in this series, "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea," aims to be a more refined and aromatic adult reward tea. You can enjoy a high-quality taste that is particular about everything: the rich and fragrant black tea aroma using 1.3 times more Assam tea leaves (※2), the natural sweetness and deep richness of brown sugar, and a rich milky feel.
Additionally, from the expanding rooibos tea market, which is supported by a wide range of customers due to its refreshing taste and growing health consciousness, we will launch "Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea." This product is a re-release of the peach flavor, which was the No. 1 requested flavor in a survey of purchasers of rooibos flavored teas, with a new look.
(※1) As of the end of March 2026
(※2) Compared to FamilyMart Royal Milk Tea (※) As of the end of December 2025
[Comment from FamilyMart product development staff]
This series, which offers the authentic taste and refreshing finish unique to Afternoon Tea, is supported by a wide range of people regardless of gender. The new "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" is finished as a 'reward tea' unique to Afternoon Tea, which proposes a lifestyle that enriches daily life a little, so please enjoy it.
Sequentially released at FamilyMart stores nationwide
■ Product Name: Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea
■ Price: 192 yen (tax included)
■ Release Date: Tuesday, May 12th
■ Release Area: Nationwide
■ Volume: 370ml
■ Product Description: Uses 1.3 times more Assam tea leaves than regular royal milk tea. It is an Afternoon Tea supervised flavored milk tea where you can enjoy the rich taste of brown sugar and black tea with rich milk.
■ Product Name: Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea
■ Price: 118 yen (tax included)
■ Release Date: Tuesday, May 19th
■ Release Area: Nationwide
■ Volume: 600ml
■ Product Description: An Afternoon Tea supervised caffeine-free, unsweetened flavored tea where you can enjoy the sweet and gentle aroma of white peach and the refreshing taste of rooibos tea.
*Images are for illustration purposes only.
*Prices are all listed including 8% consumption tax, as they are subject to reduced tax rates.
*Some stores may not carry the product.
■ FamilyMart
Under the slogan "You and FamilyMart, a FamilyMart," FamilyMart aims to be an indispensable presence beyond convenience, connecting with each customer like family, and operates approximately 16,400 stores nationwide.
FamilyMart Website https://www.family.co.jp/
■ Afternoon Tea TEAROOM
Centered around a pot full of delicious tea, surrounded by delightful sweets and unique sandwiches or pasta that spread happiness. A relaxed space and meticulous service that create such special moments. We want you to feel the pleasant stimulus of enjoying afternoon tea in your daily life. This unchanging sentiment has been here since the birth of Afternoon Tea TEAROOM.
Afternoon Tea Brand Site https://www.afternoon-tea.net/
■ Ivy Company Inc.
With the theme "Hope is Delicious! Let's move forward with delicious things," we propose "rich time spent with tea" through Afternoon Tea TEAROOM, restaurants, cafes, and patisseries.
◆ New products in a popular series with cumulative sales exceeding 400 million units
Afternoon Tea supervised beverages have been a very popular series at FamilyMart since their launch in May 2021, receiving high praise for their authentic taste and refreshing finish, with cumulative sales exceeding 400 million units (※1).
The new product in this series, "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea," aims to be a more refined and aromatic adult reward tea. You can enjoy a high-quality taste that is particular about everything: the rich and fragrant black tea aroma using 1.3 times more Assam tea leaves (※2), the natural sweetness and deep richness of brown sugar, and a rich milky feel.
Additionally, from the expanding rooibos tea market, which is supported by a wide range of customers due to its refreshing taste and growing health consciousness, we will launch "Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea." This product is a re-release of the peach flavor, which was the No. 1 requested flavor in a survey of purchasers of rooibos flavored teas, with a new look.
(※1) As of the end of March 2026
(※2) Compared to FamilyMart Royal Milk Tea (※) As of the end of December 2025
[Comment from FamilyMart product development staff]
This series, which offers the authentic taste and refreshing finish unique to Afternoon Tea, is supported by a wide range of people regardless of gender. The new "Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea" is finished as a 'reward tea' unique to Afternoon Tea, which proposes a lifestyle that enriches daily life a little, so please enjoy it.
Sequentially released at FamilyMart stores nationwide
■ Product Name: Afternoon Tea Supervised Famimaru Brown Sugar Royal Milk Tea
■ Price: 192 yen (tax included)
■ Release Date: Tuesday, May 12th
■ Release Area: Nationwide
■ Volume: 370ml
■ Product Description: Uses 1.3 times more Assam tea leaves than regular royal milk tea. It is an Afternoon Tea supervised flavored milk tea where you can enjoy the rich taste of brown sugar and black tea with rich milk.
■ Product Name: Afternoon Tea Supervised Famimaru White Peach Scented Rooibos Tea
■ Price: 118 yen (tax included)
■ Release Date: Tuesday, May 19th
■ Release Area: Nationwide
■ Volume: 600ml
■ Product Description: An Afternoon Tea supervised caffeine-free, unsweetened flavored tea where you can enjoy the sweet and gentle aroma of white peach and the refreshing taste of rooibos tea.
*Images are for illustration purposes only.
*Prices are all listed including 8% consumption tax, as they are subject to reduced tax rates.
*Some stores may not carry the product.
■ FamilyMart
Under the slogan "You and FamilyMart, a FamilyMart," FamilyMart aims to be an indispensable presence beyond convenience, connecting with each customer like family, and operates approximately 16,400 stores nationwide.
FamilyMart Website https://www.family.co.jp/
■ Afternoon Tea TEAROOM
Centered around a pot full of delicious tea, surrounded by delightful sweets and unique sandwiches or pasta that spread happiness. A relaxed space and meticulous service that create such special moments. We want you to feel the pleasant stimulus of enjoying afternoon tea in your daily life. This unchanging sentiment has been here since the birth of Afternoon Tea TEAROOM.
Afternoon Tea Brand Site https://www.afternoon-tea.net/
■ Ivy Company Inc.
With the theme "Hope is Delicious! Let's move forward with delicious things," we propose "rich time spent with tea" through Afternoon Tea TEAROOM, restaurants, cafes, and patisseries.